TOONIV ŠAMPOON BAKLAŽAAN 40ML V42 VICTORIA BEAUTY

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Toning shampoo eggplant 40ml V42 victoria beauty

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Toning shampoo eggplant 40ml V42 victoria beauty

€2.10

Victoria Beauty Tinting Shampoo Aubergine V42 (40ml): semi-permanent cosmetic direct-dye shampoo; deep purple-aubergine/violet shade; good grey coverage. Aloe vera + UV filter.

Availability:

Out of stock

SKU

10770409

Ean

3800038712251

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Victoria Beauty Tinting Shampoo in shade Aubergine (V42) is a semi-permanent cosmetic hair colourant in shampoo format from the Victoria Beauty range by Rubella Beauty (Bulgaria), delivering a striking deep aubergine (deep purple-violet) tone for medium-brown to light-blonde hair with excellent grey coverage. Semi-permanent direct dye shampoos use direct dye molecules — pre-formed chromophore compounds that do not require oxidative activation — deposited during the foaming, massaging application process onto the outer cuticle and surface layers of the hair shaft. The result is a vivid, jewel-toned colour that enhances and saturates the natural hair tone or provides full colour transformation on grey hair, and fades gradually over 4–8 washes. The aloe vera extract in the formula conditions the hair during colouring, adding shine and smoothness. UV filter protection guards against colour fading from sun exposure. Shade Aubergine (V42): a deep, saturated purple-aubergine with violet and plum tonal depth — a bold, fashion-forward shade for dramatic colour enhancement. 40 ml tube.

⚠ Semi-permanent direct dye — may stain scalp, skin and clothing. Patch test before first use. Keep eyes closed during application.

40 ml. Cosmetic semi-permanent hair tinting shampoo.

NET QUANTITY: 40 ml

SHADE: V42 — Aubergine.

INGREDIENTS (INCI): Direct hair dye(s), Aloe Barbadensis Leaf Extract, UV filter, shampoo base (see product label for full INCI list).

USE: Apply to clean, wet hair; massage until foam forms; leave for 15–20 minutes (4–5 washes) or up to 45 minutes (up to 8 washes); rinse thoroughly until water runs clear.

WARNINGS: For external cosmetic use only. May stain scalp, skin and clothing. Keep eyes closed during application — if product enters eyes, rinse immediately with water. Patch test before first use. In case of allergic reaction, discontinue use. Not a medicinal product. Keep out of reach of children.

STORAGE: Store at room temperature.

BEST BEFORE: See packaging.

COUNTRY OF ORIGIN: Bulgaria.

MANUFACTURER: Rubella Beauty (Victoria Beauty range), Rudozem, Bulgaria.

IMPORTER: VITATEKA OÜ, Mõisa tee 5, Kostivere alevik, Harjumaa, Estonia 74204, vitateka.ee

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Customer Questions

How long does the aubergine colour last and how does it fade?

This tinting shampoo uses direct dyes that coat the hair surface rather than penetrating the cortex, so the colour washes out progressively over roughly 4–8 shampoos. On more porous hair — such as previously lightened or chemically treated lengths — the pigment may grab more intensely and linger a bit longer, while on low-porosity or natural hair it can fade faster. The UV filter in the formula helps slow sun-induced fading, which is especially relevant for violet-based tones that tend to lose vibrancy in strong light. You will not get a sharp root line as the colour diminishes; instead, the aubergine tone softens into a muted plum or violet sheen. To extend the result, wash with cool water, use a sulphate-free shampoo between applications, and limit prolonged sun exposure or chlorinated water. Re-application is safe whenever the tone feels too faint, since there is no oxidative chemistry to accumulate damage.

What result can I expect on my current hair colour — blonde, brown, or grey?

Because the pigments are direct dyes that sit on the hair surface, the starting base determines the final look. On level 9–10 blonde or pre-lightened hair, the colour appears vivid and true to the aubergine-violet tone in the bottle. On light-to-medium brown (levels 5–7), the same pigments add a rich plum reflection that catches the light rather than overtly changing the base shade. On dark brown or black hair, the effect is subtle — mainly a cool highlight visible in sunlight. Grey and white hair, having no underlying melanin, takes the direct pigment most intensely, often yielding a saturated violet-plum result that can look quite bold. If your hair has uneven porosity (e.g., darker roots, lighter ends), the tone may vary along the length; a strand test on a hidden section is the only reliable way to preview your personal outcome.

How do I apply it without staining my skin, towels, or bathroom surfaces?

Direct dyes in this shampoo are water-soluble until they dry on the hair shaft, so they will stain porous surfaces — skin, cotton towels, bath mats, grout, and clothing — on contact. Before starting, put on the gloves provided (or nitrile gloves) and drape an old dark towel over your shoulders. Apply the product to thoroughly wet hair, massaging it in evenly from roots to ends as you would a regular shampoo. Leave it on for the time indicated on the packaging (typically 3–10 minutes depending on desired intensity), then rinse with lukewarm water until the runoff is completely clear. Any splashes on skin should be wiped off immediately with a damp cloth; dried stains on skin fade in a day or two with normal washing. Launder stained textiles separately in cold water before the pigment sets. Clean bathroom surfaces promptly with a non-abrasive cleaner. Avoid contact with eyes; if it happens, rinse thoroughly with water.

Can I use this on hair that has been bleached, permed, or chemically straightened?

Heavily lightened, permed, or relaxed hair has an open cuticle structure that takes up surface pigments more aggressively than virgin hair. This means the aubergine tone can appear significantly darker, more violet, or even slightly blue on over-processed sections, and it may persist for more washes than expected. The aloe vera in the formula provides some conditioning, but the shampoo is not a treatment — it does not repair broken bonds or restore elasticity. Before full application, do a strand test on a small hidden section (e.g., behind the ear) and wait for it to dry completely to assess the true shade. If the result is too intense, you can dilute the shampoo with a regular conditioner or reduce the processing time. Avoid using it on the same day as a chemical service; wait at least one week and ensure the scalp is not irritated. If the hair feels brittle or the scalp is sensitive, postpone use until the hair condition improves.

Do I need to follow with a conditioner or mask after using this tinting shampoo?

This product is primarily a colour-depositing shampoo; its cleansing base removes sebum and product build-up while laying down direct dye. Aloe vera helps the hair feel less rough immediately after rinsing, but it does not replace the lipid-replenishing and cuticle-smoothing action of a dedicated conditioner or hair mask. For best results — particularly on hair that is shoulder-length or longer, coloured, or heat-styled — apply a conditioner from mid-lengths to ends after rinsing out the tinting shampoo. Leave it on for 2–3 minutes before the final rinse. Once a week, a deeper mask can help maintain elasticity and shine, which in turn helps the colour look more even and fade more gracefully. Avoid heavy silicone-based leave-ins right before re-applying the tint, as they can create a barrier that reduces pigment uptake.

Delivery - terms and prices

After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.

Estonia

Pick-up at Vitateka store (T1, Peterburi tee 2)Free
Parcel locker Itella Smartpost2.28 €
Parcel locker Omniva3.05 €
Parcel locker DPD2.34 €

Free to a parcel locker for orders from 30 €

Packeta (selected countries)

Poland - home delivery (courier)5.00 € / 21 PLN
Slovakia - pick-up point (PUDO)3.80 €
Slovakia - courier5.87 €
Czech Republic - pick-up point (PUDO)3.93 €
Czech Republic - courier6.10 €
Hungary - pick-up point (PUDO)4.13 €
Romania - pick-up point (PUDO)3.61 €

Latvia

Parcel locker Itella Smartpost3.96 €
Parcel locker Omniva4.90 €
Parcel locker DPD4.13 €

Free to a parcel locker for orders from 35 €

Lithuania

Parcel locker Itella Smartpost3.96 €
Parcel locker Omniva4.95 €
Parcel locker DPD5.11 €

Free for orders from 40 €

Finland

Posti pick-up point6.90 €

Free for orders from 75 €

Other EU countries

International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.

Free delivery - on request

In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.

Contact

Email: [email protected]
Chat: message us in the chat

Delivery time

On average - up to 5 business days (depends on the selected delivery method).

Loyalty program - 5% cashback on purchases

Registered customers receive 5% cashback on purchases. Bonus points are credited automatically and can be used to pay for future orders.

Cashback and points rate

Cashback for registered customers5%
Earning rate1 EUR = 5 points
Point value1 point = 1 cent

Example: purchase of 100 EUR = +500 points ( 5 EUR )

Key conditions

Credit appliedafter invoice creation
Max payment with pointsup to 50% of the order
Validity period183 days
Reminder7 days before expiration

How the program works

For every 1 euro spent5 bonus points
1 bonus point equals1 cent
Cashback rate5% of the purchase amount
Bonuses are availableonly to registered and logged-in users

Bonuses are available only to registered and logged-in users

Using bonus points

You can pay with pointsup to 50% of the order value
Points can be used to pay forproducts, taxes, and shipping
Minimum balance for use1 point
If an order is returnedspent points are refunded

Bonuses are credited even when using coupons or when part of the order is paid with points

Validity period and notifications

Bonus points are valid183 days from the date of credit
Email reminder7 days before expiration
When are bonuses credited?after invoice creation
Are bonuses credited when using coupons?Yes
Are bonuses credited if part of the order is paid with points?Yes

How to start earning cashback

1) Register on the website - create an account to participate in the program.

Step 2

Log into your account - bonuses are credited only to logged-in users.

Step 3

Make purchases - cashback is credited automatically after invoice creation.

What it is

Victoria Beauty Tinting Shampoo Aubergine V42 is a semi-permanent tinting shampoo for people who want a rich purple-aubergine tone without committing to long-lasting permanent colour. This kind of hair colour works especially well when you want to refresh your shade, add a bold violet-plum nuance, or give grey hair a more saturated, visible tone. The shampoo format makes application straightforward, while the colour gradually fades over several washes rather than leaving a hard regrowth line.

How the colour works

Its colour effect comes from direct dyes. Unlike oxidative hair dyes, these pigments are already formed and do not need to be mixed with a developer to start working. During application, the colour molecules coat the outer layer of the hair and settle on the surface of the hair shaft. That is why the result is usually more of a tone overlay than a structural change inside the hair. In practice, this means a vivid cosmetic shade, softer fade-out, and a useful option for experimenting with fashion colours such as aubergine or violet.

Key components

Aloe vera — helps the hair feel smoother and look shinier after colouring.
UV filter — added to help reduce fading from sun exposure, particularly relevant for purple and violet shades, which can lose intensity faster when hair is often in bright sunlight.

The aubergine V42 tone tends to show differently depending on the starting base: on lighter hair it appears brighter and more noticeable, while on medium-brown hair it gives a deeper plum reflection. On grey hair, direct pigments can create a more visible and expressive result.

When people choose it

This type of semi-permanent colour shampoo suits those who like to:

change their look from time to time;
revive dull lengths between salon visits;
try a statement shade for a short period.

It can fit well into a hair-colour regimen when you want visible tone with less commitment than permanent dye. Because direct pigments sit on the hair surface, the final look can vary with porosity, previous colouring, and natural base shade.

Important notes

As with any hair colourant, it is wise to do a patch test before first use.
The product may stain skin, towels, or clothing, and extra attention is needed around the eyes during application.
If your scalp is very sensitive or your hair is heavily lightened or chemically processed, use with added caution and assess the result first on a small section.

Toning shampoo eggplant 40ml V42 victoria beauty

What it is

How the colour works

Key components

When people choose it

Important notes

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