Because the pigments are direct dyes that sit on the hair surface, the starting base determines the final look. On level 9–10 blonde or pre-lightened hair, the colour appears vivid and true to the aubergine-violet tone in the bottle. On light-to-medium brown (levels 5–7), the same pigments add a rich plum reflection that catches the light rather than overtly changing the base shade. On dark brown or black hair, the effect is subtle — mainly a cool highlight visible in sunlight. Grey and white hair, having no underlying melanin, takes the direct pigment most intensely, often yielding a saturated violet-plum result that can look quite bold. If your hair has uneven porosity (e.g., darker roots, lighter ends), the tone may vary along the length; a strand test on a hidden section is the only reliable way to preview your personal outcome.
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