Natural vitamins and everyday health care
Vitateka's Path to a Healthy and Energetic Life
We believe that a happy life starts with natural wellbeing and inner balance. Since 2016, we have helped people in Estonia, Latvia, Lithuania and Finland find products for mindful care of themselves and their families.
- Verified suppliers
- European quality standards
- Expertise and support
Our story: from an idea to your wellbeing
The name VITATEKA was not chosen by chance. By combining the Latin Vita (life) and the Greek Teka (storage), we created the idea of a place where care for health is kept and shared.
In 2016, a team of healthy lifestyle enthusiasts faced a simple but important challenge: it was not easy to find high-quality vitamins and supplements from reliable manufacturers. That is how VITATEKA appeared — as a personal consultant and a trusted helper in the world of self-care.
Our philosophy is simple: we offer only the products we would choose for ourselves and our families.
Why do people trust us?
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Quality without compromise
We work with verified global manufacturers that follow high quality standards and provide the required product documentation.
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Expertise and support
Our consultants keep learning and help customers make mindful choices based on individual needs.
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Naturalness and effectiveness
We select products with clean formulas, clear ingredient origins and attention to real value for everyday health care.
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Community and growth
We share knowledge through our blog, social media and consultations, making health care clearer and more accessible.
The VITATEKA Team
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Roman Grohotov
Founder
His belief in the power of natural products and his desire to help people gave rise to VITATEKA.
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Gennady Gavrilov
Purchaser
Finds and vets reliable suppliers, handles negotiations and oversees documents and certificates.
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Kristina Moskalenko
Retail Manager
Responsible for service standards in the stores and for training consultants, so that every consultation is helpful.
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Aleksandr Tenzok
B2B Europe
Develops partnerships with pharmacy chains and distributors across Europe and supports corporate clients.
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Semjon Brener
B2B Estonia
Works with corporate clients in Estonia — clinics, fitness centres, companies and educational projects.
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Karina Ivanova
R&D Team Lead · Graphic Designer
Leads product research and is responsible for the brand's visual communication — from packaging to guidelines.
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Aleksandr Sokolov
R&D · Graphic Designer
Creates the brand's visual identity and leads the development of new products — from idea to realisation.
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Alla Janson
Customer Support · Content
Helps with orders and choosing programmes, and prepares useful materials for the blog and social media.
VITATEKA in numbers
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Since 2016
Helping people make mindful choices in everyday health care.
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5000+ customers
Chosen by customers in Estonia and beyond.
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50+ brands
Our assortment includes verified manufacturers from around the world.
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4 countries
Serving customers in Estonia, Latvia, Lithuania and Finland.
Popular brands chosen by our customers
Ready to take the first step toward wellbeing?
Browse our catalog or get a consultation — we will help you choose products for your needs.
