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Delivery - terms and prices
After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.
International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.
In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.
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On average - up to 5 business days (depends on the selected delivery method).
Loyalty program - 5% cashback on purchases
Registered customers receive 5% cashback on purchases. Bonus points are credited automatically and can be used to pay for future orders.
1) Register on the website - create an account to participate in the program.
Log into your account - bonuses are credited only to logged-in users.
Make purchases - cashback is credited automatically after invoice creation.
PREMIUM FASHION Hair Colour Cream in shade Light Brown 5.0 by Fashion Color is a permanent cream colourant for home use, designed to give even, natural-looking coverage from roots to ends. The 5.0 shade belongs to the neutral brown family — without warm red or cool ash undertones — which makes it a versatile choice for those who want a classic medium-brown result or wish to refresh a colour that has faded over time.
The product works on the principle of oxidative colouring. The cream itself contains colour precursors — small, colourless molecules that easily penetrate the hair shaft. When mixed with the developer (oxidising emulsion), these molecules react inside the cortex and form larger coloured pigments that stay locked inside the hair. At the same time, the developer gently lifts the natural pigment, which is why oxidative dyes can both colour virgin hair and cover grey strands. The cream texture helps the formula stay exactly where it is applied, so the colour develops evenly along the length without dripping.
The 50/50/30 ml format is the standard professional ratio: 50 ml of colour cream, 50 ml of developer and an additional 30 ml portion, which is convenient for longer or thicker hair and for root-to-length application in one session. Conditioning ingredients in the cream base help to reduce roughness during processing, so strands feel smoother after rinsing compared with older-generation dyes.
This colourant suits anyone who prefers to colour at home and wants a predictable, salon-style brown without warm or ashy reflections. It pairs well with a colour-protecting shampoo and a deep mask used once a week to keep the tone vivid for longer.
Please note: hair dyes contain reactive ingredients and may cause allergic reactions. Always perform a sensitivity test 48 hours before each application, follow the instructions enclosed in the package, and avoid use on irritated scalp, eyelashes or eyebrows. If you are pregnant, breastfeeding or have previously reacted to a hair colourant, consult a specialist before colouring.
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