How do the rice protein and keratin fixing balm affect the color result and hair feel?

Rice protein helps color pigments bind more evenly for a saturated, luminous dark chocolate tone, while the keratin-and-vitamin balm smooths the cuticle after dyeing for less roughness and more shine.

What precautions should I take if my hair is bleached, highlighted, or chemically treated?

Porous or previously lightened hair absorbs pigment faster and unevenly — do a strand test first, consider a shorter processing time, and expect the Dark Chocolate 3.0 to turn out darker or cooler than on virgin hair.

How do I perform the patch test correctly and why is it necessary?

Mix a tiny amount of dye and developer, apply behind the ear or inner elbow, leave 48 hours uncovered — any itching, redness, swelling, or burning means do not use the product.

Will this shade cover gray hair completely, and how does it wear over time?

Dark Chocolate 3.0 is a level 3 permanent shade with good gray coverage on up to 100% white hair; expect roots to show in 4–6 weeks and tone to gradually warm as the dye oxidizes.

Rubella fashion hair color dark chocolate 3.0 115ml

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The rice protein in its formula helps retain more color pigments in the hair, making the hair color brighter and shinier.

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SKU:: 3104420
EAN:: 3800038933144

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Dark Chocolate

The long-lasting creamy hair color Rubella Fashion Color enhances the optical effect of hair color.

The rice protein in its formula helps retain more color pigments in the hair, making the hair color brighter and shinier. The fixing balm is enriched with a complex of vitamins and keratin, which provide deep and long-lasting nourishment. Keratin is one of the key building components in hair structure, helping to strengthen and straighten the hair. As a result, you get vibrant hair with intense color.

How to use?

Mix the dye with the developer and apply it to the hair. Leave it on for 30 minutes, then rinse thoroughly with warm water. Finish by applying the balm.

Important: Conduct an allergy/sensitivity test before use!

What it is

Rubella Beauty RUBELLA Fashion Hair Color Dark Chocolate 3.0 is a permanent cream hair dye created for those who want a deep brunette shade with a glossy, more polished look. People usually choose this type of coloring when they want rich, even tone and better visual depth than a temporary tint can give. The Dark Chocolate shade adds warmth and intensity, making the hair look fuller and more defined.

Key components

What makes this hair color interesting is the combination of color performance with conditioning ingredients:

Rice protein — helps the hair hold onto more color pigments during the coloring process, so the shade can look more saturated and luminous rather than flat.
Fixing balm with keratin and vitamins — keratin is a protein naturally present in hair fibers, so in hair cosmetics it is often used to smooth the surface of the strand, reduce roughness and improve the feel of the hair after chemical processing.

This means the product is not only about changing the shade. It is also designed to improve the final finish: more shine, a softer touch and a neater appearance of the lengths. Cream hair dye formats are popular because they spread more evenly through the hair than some thinner formulas, which can make application easier at home, especially when refreshing roots or giving the whole head a more uniform result.

When people choose it

Rubella Fashion Color suits people who want long-lasting home hair coloring in a classic dark brown tone and who also appreciate a conditioning step after dyeing. It can fit into a beauty regimen when the goal is to:

refresh faded color;
enrich a natural brunette base;
create a more expressive dark shade with shine.

Important notes

As with any permanent hair color, it is wise to use it carefully.

Hair dye can be irritating on sensitive skin, so a patch test before use is important.
If your hair is very porous, heavily lightened or recently chemically treated, the final result may develop differently, so extra caution is recommended.

Specifications

Brand	Rubella Beauty

Delivery - terms and prices

After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.

Estonia

Pick-up at Vitateka store (T1, Peterburi tee 2)Free
Parcel locker Itella Smartpost2.28 €
Parcel locker Omniva3.05 €
Parcel locker DPD2.34 €

Free to a parcel locker for orders from 30 €

Packeta (selected countries)

Poland - home delivery (courier)5.00 € / 21 PLN
Slovakia - pick-up point (PUDO)3.80 €
Slovakia - courier5.87 €
Czech Republic - pick-up point (PUDO)3.93 €
Czech Republic - courier6.10 €
Hungary - pick-up point (PUDO)4.13 €
Romania - pick-up point (PUDO)3.61 €

Latvia

Parcel locker Itella Smartpost3.96 €
Parcel locker Omniva4.90 €
Parcel locker DPD4.13 €

Free to a parcel locker for orders from 35 €

Lithuania

Parcel locker Itella Smartpost3.96 €
Parcel locker Omniva4.95 €
Parcel locker DPD5.11 €

Free for orders from 40 €

Finland

Posti pick-up point6.90 €

Free for orders from 75 €

Other EU countries

International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.

Free delivery - on request

In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.

Contact

Email: [email protected]
Chat: message us in the chat

Delivery time

On average - up to 5 business days (depends on the selected delivery method).

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Customer Questions

The rice protein in the cream dye works during the coloring process itself: it helps the hair fiber hold onto more pigment, so the Dark Chocolate 3.0 shade comes out deeper and more luminous rather than flat or dull. This is especially noticeable on mid-lengths and ends that tend to grab color unevenly. After rinsing out the dye, you apply the included fixing balm, which contains keratin (a protein naturally found in hair) and vitamins. Keratin fills in microscopic gaps in the cuticle created by the alkaline dyeing process, so the surface feels smoother and reflects light better — giving that glossy, polished finish the shade is known for. The vitamins in the balm add a light conditioning layer that reduces post-color roughness without weighing the hair down. Together, these two steps mean you get both the color intensity of a permanent dye and a noticeably softer, shinier texture than you would with dye alone. For best results, leave the balm on for the full recommended time before rinsing; skipping it or rinsing too early reduces the smoothing effect.

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If your hair has been bleached, highlighted, permed, relaxed, or colored with a different brand recently, the cuticle is more open and porous. This means the permanent dye penetrates faster and can grab more pigment than intended, often resulting in a shade that looks darker, cooler, or more intense than the swatch. The source material specifically flags this: on very porous or heavily lightened hair, the final result may develop differently, so extra caution is recommended. Before applying to the whole head, do a strand test on a hidden section — use the exact mixing ratio and timing you plan for the full application. Check the result after drying; if it looks too dark or ashy, reduce the processing time by 5–10 minutes for the real application. You can also apply a light conditioner to the most porous ends (only the last 2–3 cm) before dyeing to slow pigment uptake slightly. Avoid overlapping dye on previously colored lengths when touching up roots; apply only to new growth and pull through for the last 5 minutes if a refresh is needed. If the hair feels gummy or stretches excessively when wet, it is too damaged for permanent color — wait and treat with protein/moisture masks first.

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Permanent hair dyes contain oxidation precursors and alkalizing agents that can trigger allergic contact dermatitis, even if you have used hair color before. Sensitization can develop at any time. The patch test is the only reliable way to check before full application. To do it: wear gloves, mix a pea-sized amount of the cream dye with an equal amount of the developer (from the kit) in a non-metal bowl. Using a cotton swab, apply a thin layer to a clean, discreet area — typically behind the ear or the inner forearm. Do not cover with a bandage; let it air dry. Leave it undisturbed for 48 hours. During this time, do not wash the spot, apply other products, or expose it to heavy sweat. Check at 24 and 48 hours. Any reaction — redness, itching, burning, swelling, blistering, or a rash — means you are sensitized and must not use this product (or any oxidative dye) on your scalp. If no reaction occurs, you can proceed. Note: a negative patch test does not guarantee zero risk, but it significantly reduces the chance of a severe reaction. Repeat the test before every new box, even if the shade and brand are the same, because formulations can change.

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As a level 3 (dark brown/black-brown) permanent cream dye, Dark Chocolate 3.0 contains enough pigment load and alkalinity to penetrate resistant gray/white hair and deposit lasting color. On a full head of gray, you will get an opaque, even dark chocolate result — the rice protein helps the pigment bind uniformly, reducing the translucent look that some fashion shades leave on white hair. For stubborn grays (coarse, glassy texture), apply the mixture first to the most resistant areas and allow the full maximum processing time indicated in the leaflet. Over the following weeks, the color will not wash out like a semi-permanent; it grows out. You will see a root line typically at 4–6 weeks depending on your growth rate. As the dye oxidizes with washing, UV exposure, and heat styling, the tone may shift slightly warmer — revealing the underlying red-brown warmth that gives "chocolate" its depth. This is normal for permanent brunette shades. To slow fading, wash with cool water, use a sulfate-free shampoo for color-treated hair, and limit hot-tool use. The keratin fixing balm from the kit can be reapplied (buy a separate keratin mask) every 1–2 weeks to maintain smoothness and shine between colorings.

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Rubella fashion hair color dark chocolate 3.0 115ml

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