RUBELLA FASHION JUUKSEVÄRV TUME MAHAGON  5.5 115ML
Rubella fashion hair color dark mahogany 5.5 115ml
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Rubella fashion hair color dark mahogany 5.5 115ml

€2.90

The rice protein in its formula helps retain more color pigments in the hair, making the hair color more vibrant and shiny. The fixing balm is enriched with a complex of vitamins and keratin, providing deep and long-lasting nourishment.

Availability:
13 in stock
SKU
3104460
Ean
3800038933182
Rubella fashion hair color dark mahogany 5.5 115ml is available to buy in increments of 1

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Dark Mahogany

The long-lasting creamy hair color Rubella Fashion Color enhances the optical effect of hair color.

The rice protein in its formula helps retain more color pigments in the hair, making the hair color more vibrant and shiny. The fixing balm is enriched with a complex of vitamins and keratin, providing deep and long-lasting nourishment. Keratin is one of the key building components in hair structure, helping to strengthen and straighten the hair. The result is lively hair with intense color.

How to use?

Mix the dye with the developer and apply it to the hair. Leave it on for 30 minutes, then rinse thoroughly with warm water. Finish by applying the balm.

Important: Perform an allergy/sensitivity test before use!

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Customer Questions
What makes the Dark Mahogany 5.5 shade different from a standard dark brown?
The 5.5 tone is a specific depth-and-reflect code: the "5" indicates a medium-dark brown base, while the ".5" signals a mahogany (red-violet) reflect. In practice this means the colour reads as a deep, warm brown in low light but reveals a subtle red-brown shimmer when light hits it, rather than appearing as a single flat dark shade. This reflect helps the colour look alive after multiple washes, because the mahogany pigments fade more gracefully than pure ash or neutral tones, which can turn dull or greenish over time. If you have previously used a level 4 or 5 neutral brown and found it too "heavy" or one-dimensional, 5.5 adds warmth and dimension without lifting to a bright copper. It also blends grey more naturally on warm skin tones, since the red-violet reflect mimics the warmth that natural pigment provides. The result is described as polished rather than harsh, which is useful if you want the colour to look intentional rather than like a uniform block of dye.
How do the rice protein and the keratin fixing balm change the colour outcome and hair feel?
Rice protein is a film-forming, hydrolysed protein that deposits on the hair shaft during the colouring process. Because it has an affinity for both the keratin in hair and the oxidative dye molecules, it creates a more uniform surface for the pigments to latch onto. The practical effect is that the colour develops more evenly from root to tip, reducing patchiness — especially on porous ends — and the final shade appears more saturated and luminous rather than muted. After rinsing the colour, the included fixing balm delivers keratin and vitamins directly to the freshly coloured hair. Keratin fills microscopic gaps in the cuticle lifted by the alkaline developer, so the hair surface feels smoother and reflects light more uniformly, which reads as gloss. The vitamins (typically panthenol and vitamin E derivatives in such balms) add humectant and antioxidant support, helping the hair retain moisture and reducing the rough, straw-like texture that often follows permanent colour. Used together, these two steps mean you get both the depth of a permanent dye and a conditioned finish that usually requires a separate mask or salon treatment.
I have a sensitive scalp and previously coloured hair — what precautions should I take?
Because this is an oxidative permanent dye (it uses an alkaline agent and hydrogen peroxide to open the cuticle and develop colour), the scalp is exposed to potential irritants like ammonia substitutes, resorcinol, and p-phenylenediamine derivatives. The manufacturer explicitly advises an allergy alert test 48 hours before each use — even if you have used the brand before — because sensitisation can develop at any time. Apply a small amount behind the ear or on the inner forearm, leave uncovered, and watch for redness, itching, or swelling. If your scalp is already sensitive, protect it by applying a thin layer of petroleum jelly or a dedicated scalp barrier cream along the hairline and partings before mixing the colour. For previously heavily processed lengths (bleached, permed, or repeatedly coloured), the cuticle is more open and will grab pigment faster and darker. To avoid overly dark, brittle ends, you can either apply the mixture to roots first and pull through only the last 5–10 minutes, or dilute the developer for the lengths with a conditioner (1:1) if the instructions allow. Always respect the maximum development time printed in the leaflet; extending it will not deepen the shade but will increase damage and irritation risk.
Will this cover my grey hair completely, and how does the mahogany reflect behave on white strands?
Permanent cream dyes at level 5 with a .5 reflect are formulated to deposit enough pigment to cover resistant white hair while the mahogany tone prevents the "helmet" effect of a solid dark brown. On 100% white strands the colour will take true to the swatch — a warm, red-brown that reads as a natural-looking depth with a subtle glow. On salt-and-pepper hair the already-pigmented strands will shift slightly warmer and darker, while the white strands become the brightest points, creating a natural-looking highlight pattern. If you have more than 70% white hair and want a completely uniform result, you may need to pre-pigment (apply a warm copper or gold demi-permanent first) or choose a neutral/natural series (e.g., 5.0) for the root area and use 5.5 only on the lengths. The creamy consistency helps here because it clings to the hair rather than dripping, giving you more control to saturate resistant grey at the hairline and temples. Re-growth touch-ups every 4–6 weeks will keep the blend seamless; the mahogany reflect fades to a warm caramel rather than an ashy green, so the line of demarcation stays softer between salon visits.
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Delivery - terms and prices

After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.

Estonia
  • Pick-up at Vitateka store (T1, Peterburi tee 2)Free
  • Parcel locker Itella Smartpost2.28 €
  • Parcel locker Omniva3.05 €
  • Parcel locker DPD2.34 €
Free to a parcel locker for orders from 30 €
Packeta (selected countries)
  • Poland - home delivery (courier)5.00 € / 21 PLN
  • Slovakia - pick-up point (PUDO)3.80 €
  • Slovakia - courier5.87 €
  • Czech Republic - pick-up point (PUDO)3.93 €
  • Czech Republic - courier6.10 €
  • Hungary - pick-up point (PUDO)4.13 €
  • Romania - pick-up point (PUDO)3.61 €
Latvia
  • Parcel locker Itella Smartpost3.96 €
  • Parcel locker Omniva4.90 €
  • Parcel locker DPD4.13 €
Free to a parcel locker for orders from 35 €
Lithuania
  • Parcel locker Itella Smartpost3.96 €
  • Parcel locker Omniva4.95 €
  • Parcel locker DPD5.11 €
Free for orders from 40 €
Finland
  • Posti pick-up point6.90 €
Free for orders from 75 €
Other EU countries

International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.

Free delivery - on request

In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.

Delivery time

On average - up to 5 business days (depends on the selected delivery method).

Loyalty program - 5% cashback on purchases

Registered customers receive 5% cashback on purchases. Bonus points are credited automatically and can be used to pay for future orders.

Cashback and points rate
  • Cashback for registered customers5%
  • Earning rate1 EUR = 5 points
  • Point value1 point = 1 cent
Example: purchase of 100 EUR = +500 points ( 5 EUR )
Key conditions
  • Credit appliedafter invoice creation
  • Max payment with pointsup to 50% of the order
  • Validity period183 days
  • Reminder7 days before expiration
How the program works
  • For every 1 euro spent5 bonus points
  • 1 bonus point equals1 cent
  • Cashback rate5% of the purchase amount
  • Bonuses are availableonly to registered and logged-in users
Bonuses are available only to registered and logged-in users
Using bonus points
  • You can pay with pointsup to 50% of the order value
  • Points can be used to pay forproducts, taxes, and shipping
  • Minimum balance for use1 point
  • If an order is returnedspent points are refunded
Bonuses are credited even when using coupons or when part of the order is paid with points
Validity period and notifications
  • Bonus points are valid183 days from the date of credit
  • Email reminder7 days before expiration
  • When are bonuses credited?after invoice creation
  • Are bonuses credited when using coupons?Yes
  • Are bonuses credited if part of the order is paid with points?Yes
How to start earning cashback

1) Register on the website - create an account to participate in the program.

Step 2

Log into your account - bonuses are credited only to logged-in users.

Step 3

Make purchases - cashback is credited automatically after invoice creation.

What it is

Rubella Beauty RUBELLA Fashion Hair Color Dark Mahogany 5.5 is a permanent cream hair dye for those who want a deep mahogany tone with visible shine, not just a flat dark shade. People usually choose this type of color when they want a richer result, better grey blending, or a refreshed look that stays expressive after washing.

Key components

What makes this formula interesting is the combination of coloring performance with conditioning ingredients:

  • Rice protein helps the hair hold on to more color pigments, which can make the shade look fuller, brighter and more even. In simple terms, it helps the color settle better along the hair fibre, so the finished result appears more vivid.
  • Fixing balm with keratin and vitamins is applied after coloring. Keratin is a protein naturally present in hair, and in hair cosmetics it is used to smooth the surface of the strand, reduce a rough feel and leave the lengths looking sleeker and glossier.

When people choose it

This is especially useful in several situations:

  • For hair that tends to feel dry after coloring, or lengths that look dull.
  • For anyone who wants the shade and finish to look polished rather than harsh.
  • For easier at-home application, since a creamy hair color is often easier to distribute through the hair than thinner formulas, helping with a more uniform result.

The Dark Mahogany 5.5 tone suits those who like a warm, elegant brown-red nuance that catches the light without looking overly bright. Rubella Beauty hair colouring products are best suited to people who want lasting color together with a smoother after-feel. It can fit well before an event, when refreshing faded lengths, or when updating the overall tone between salon visits.

Important notes

As with any oxidative hair dye, it is wise to use it carefully:

  • Always do the allergy test in advance.
  • Follow the instructions exactly.
  • Be extra cautious if your scalp is sensitive or your hair is already heavily processed.

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