RUBELLA FASHION JUUKSEVÄRV TUME BLOND 7,31 115ML

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Rubella fashion hair color dark blond 7.31 115ml

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Rubella fashion hair color dark blond 7.31 115ml

€3.50

Availability:

19 in stock

SKU

3104541

Ean

3800038933274

Rubella fashion hair color dark blond 7.31 115ml is available to buy in increments of 1

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Dark Blond

The long-lasting creamy hair color Rubella Fashion Color enhances the optical effect of hair color.

The rice protein in its formula helps retain more color pigments in the hair, making the hair color brighter and shinier. The fixing balm is enriched with a complex of vitamins and keratin, which provide deep and long-lasting nourishment. Keratin is one of the key building components in hair structure. This helps strengthen and straighten the hair, resulting in lively hair with intense color.

How to use:

Mix the dye with the developer and apply it to the hair. Leave it on for 30 minutes, then rinse thoroughly with warm water. Finish by applying the conditioner.

Important: Conduct an allergy/sensitivity test before use!

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Customer Questions

What does the shade number 7.31 mean and will it match my current hair color?

The number 7.31 follows the international color level system: 7 indicates the depth (dark blonde), 3 is the primary tone (gold/warm), and 1 is the secondary tone (ash/cool). This combination aims for a dark blonde that balances warmth with a muted, polished finish rather than a brassy gold result.Because this is a permanent oxidative dye, the final shade depends heavily on your natural or previously colored base. On natural dark blonde to light brown hair (levels 6–7), you’ll see the truest 7.31 result. On lighter bases it may appear brighter and more golden; on darker bases (level 5 or below) it will not lighten significantly — permanent color lifts only 1–2 levels at most — so the result will be a subtle tonal shift rather than a full shade change.If your hair has been previously colored, the dye will deposit tone but cannot lift artificial pigment. Porous or damaged ends absorb more pigment and can turn cooler or darker; the included keratin balm helps even out porosity after rinsing. For a precise match, do a strand test on a hidden section using the exact mixing ratio and timing you plan for the full application.

How do the rice protein and keratin balm actually affect the color result and hair feel?

Rice protein in the color cream works during the processing time. Its film-forming properties coat the hair fiber, creating a more uniform surface that allows oxidative color pigments to deposit evenly and lock in more effectively. The practical outcome: the shade looks more luminous and resists fading from washing slightly better than a formula without protein, especially on hair that feels rough or porous before coloring.The fixing balm is applied after the color is rinsed out. At that stage the cuticle is still open and the hair is at its most vulnerable. Keratin — a protein naturally present in hair — fills microscopic gaps in the cuticle layer, while the vitamins and conditioning agents add slip and reduce friction. This means the hair feels less straw-like, combs more easily wet or dry, and reflects light more evenly, which is why the dark blonde tone appears more polished from root to tip.For best results, leave the balm on for the full recommended time (usually 3–5 minutes) rather than rinsing immediately. If you color regularly, using a keratin-rich mask once a week between colorings extends the smooth feel and color vibrancy.

Can I use this dye if I’ve recently had a perm, relaxer, or other strong chemical treatment?

The source explicitly advises extra caution if you’ve recently used other strong chemical hair treatments. Perms, relaxers, Japanese straightening, and keratin smoothing treatments all alter the hair’s disulfide bonds and cuticle structure, making it significantly more porous and reactive to oxidative dyes.Standard professional guidance is to wait a minimum of 14 days after a perm or relaxer before applying permanent color. This allows the hair’s pH to stabilize and the cuticle to partially recover. Even then, do a strand test: mix a small amount of color and developer, apply to a few hidden hairs, process for the full time, rinse, and evaluate. Over-porous hair may grab the ash tone (the .1 in 7.31) too strongly, turning greenish or muddy, or the color may develop much faster than the stated time.If the strand test shows uneven uptake or excessive damage, consider a semi-permanent or demi-permanent toner instead, which deposits without ammonia and is gentler on compromised hair. The included keratin balm will help condition afterward, but it cannot reverse structural damage from overlapping chemical services.

How do I perform the sensitivity test correctly and why is it necessary every time?

Mix a pea-sized amount of color cream with an equal amount of developer (the ratio is typically 1:1 for Rubella Fashion colors, but check the leaflet in your box). Using a cotton bud, apply the mixture to a clean, dry area of skin about 1 cm² behind the ear or on the inner forearm. Leave it uncovered and do not wash the area for 48 hours.Watch for any redness, itching, burning, swelling, blistering, or rash. Even mild irritation means you should not use the product on your scalp. Sensitivity can develop at any time — previous uneventful use does not guarantee future safety because the immune system can become sensitized with repeated exposure to oxidative dye precursors like PPD or PTD.If you have a reactive scalp, history of contact dermatitis, or have ever reacted to a black henna tattoo, the risk is higher. In those cases, consider a patch test supervised by a dermatologist or opt for a PPD-free alternative. The test takes two days, so plan your coloring session accordingly; skipping it risks a severe allergic reaction that can spread beyond the scalp.

Delivery - terms and prices

After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.

Estonia

Pick-up at Vitateka store (T1, Peterburi tee 2)Free
Parcel locker Itella Smartpost2.28 €
Parcel locker Omniva3.05 €
Parcel locker DPD2.34 €

Free to a parcel locker for orders from 30 €

Packeta (selected countries)

Poland - home delivery (courier)5.00 € / 21 PLN
Slovakia - pick-up point (PUDO)3.80 €
Slovakia - courier5.87 €
Czech Republic - pick-up point (PUDO)3.93 €
Czech Republic - courier6.10 €
Hungary - pick-up point (PUDO)4.13 €
Romania - pick-up point (PUDO)3.61 €

Latvia

Parcel locker Itella Smartpost3.96 €
Parcel locker Omniva4.90 €
Parcel locker DPD4.13 €

Free to a parcel locker for orders from 35 €

Lithuania

Parcel locker Itella Smartpost3.96 €
Parcel locker Omniva4.95 €
Parcel locker DPD5.11 €

Free for orders from 40 €

Finland

Posti pick-up point6.90 €

Free for orders from 75 €

Other EU countries

International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.

Free delivery - on request

In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.

Contact

Email: [email protected]
Chat: message us in the chat

Delivery time

On average - up to 5 business days (depends on the selected delivery method).

Loyalty program - 5% cashback on purchases

Registered customers receive 5% cashback on purchases. Bonus points are credited automatically and can be used to pay for future orders.

Cashback and points rate

Cashback for registered customers5%
Earning rate1 EUR = 5 points
Point value1 point = 1 cent

Example: purchase of 100 EUR = +500 points ( 5 EUR )

Key conditions

Credit appliedafter invoice creation
Max payment with pointsup to 50% of the order
Validity period183 days
Reminder7 days before expiration

How the program works

For every 1 euro spent5 bonus points
1 bonus point equals1 cent
Cashback rate5% of the purchase amount
Bonuses are availableonly to registered and logged-in users

Bonuses are available only to registered and logged-in users

Using bonus points

You can pay with pointsup to 50% of the order value
Points can be used to pay forproducts, taxes, and shipping
Minimum balance for use1 point
If an order is returnedspent points are refunded

Bonuses are credited even when using coupons or when part of the order is paid with points

Validity period and notifications

Bonus points are valid183 days from the date of credit
Email reminder7 days before expiration
When are bonuses credited?after invoice creation
Are bonuses credited when using coupons?Yes
Are bonuses credited if part of the order is paid with points?Yes

How to start earning cashback

1) Register on the website - create an account to participate in the program.

Step 2

Log into your account - bonuses are credited only to logged-in users.

Step 3

Make purchases - cashback is credited automatically after invoice creation.

What it is

Rubella Beauty RUBELLA Fashion Hair Color Dark Blond 7,31 115 ml is a long-lasting creamy hair dye for those who want a dark blonde shade with a more luminous, polished look. People usually choose this type of permanent color when they want visible tone refreshment, grey coverage, or a richer result that stays expressive after washing.

Key components

What makes this formula interesting is the combination of coloring agents with rice protein and a fixing balm enriched with keratin and vitamins.

Rice protein — helps the hair hold color pigments more effectively, so the shade can look brighter and the surface more reflective. In simple terms, when the hair fiber feels smoother and less rough, light reflects more evenly — this is why colored hair often appears shinier.
Keratin — a structural protein naturally found in hair, valued in after-color products for helping the hair feel stronger, sleeker, and less coarse after the coloring process.

How to use the balm

The included balm is designed for the stage after rinsing out the color. At this point, the hair may feel more porous, so conditioning ingredients help soften the lengths and improve manageability. This is especially useful if you color your hair regularly, want a neater finish, or prefer a dark blonde tone that looks more even from root to tip rather than flat or dull.

Who it suits

This Rubella Beauty hair coloring product suits home users who are comfortable applying permanent hair color and want a classic salon-style shade for a freshened-up look. It can fit well: