What does "ash blonde 9.0" mean for my current hair color, and how predictable is the result?

Ash blonde 9.0 is a cool, level-10 shade that neutralizes yellow; the final tone depends heavily on your starting depth, porosity, and color history.

How do the rice protein in the dye and the keratin-vitamin balm afterward change the coloring experience?

Rice protein helps color grip the hair and reduces roughness during processing; the post-color balm coats porous areas with keratin and vitamins for a smoother, shinier finish.

Is a sensitivity test really necessary every time, and how do I do a strand test correctly?

Yes — do a 48-hour skin allergy test before every use, and a strand test on a hidden section to preview color and check hair integrity.

Can I use this on hair that was bleached or colored recently, and what precautions should I take?

Recently bleached or heavily processed hair is unpredictable with ash tones — it may over-absorb pigment and turn grey-green; wait two weeks, do a strand test, and consider a filler.

How do I keep the ash blonde from turning brassy or yellow between colorings?

Use a purple shampoo once a week, avoid chlorinated water, and protect hair from UV; the ash tone fades faster than warm shades because cool pigments are smaller and less stable.

Rubella fashion hair color ash blonde 9.0115ml

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The rice protein in its formula helps retain more color pigments in the hair, making the hair color brighter and shinier.

€3.50

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SKU:: 3104491
EAN:: 3800038933212

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Ash Blonde

The long-lasting creamy hair color Rubella Fashion Color enhances the optical effect of hair color.

The rice protein in its formula helps retain more color pigments in the hair, making the hair color brighter and shinier. The fixing balm is enriched with a complex of vitamins and keratin, providing deep and long-lasting nourishment. Keratin is one of the key building components in hair structure. This helps strengthen and straighten the hair, resulting in lively hair with intense color.

How to use:

Mix the dye with the developer and apply it to the hair. Leave it on for 30 minutes, then rinse thoroughly with warm water. Finish by applying the conditioner.

Important: Perform an allergy/sensitivity test before use!

What it is

Rubella Beauty RUBELLA Fashion Hair Color Ash Blonde 9.0 is a permanent cream hair dye for those who want a cool blonde tone with a softer, less yellow-looking finish. People usually choose an ash blonde shade when they want a lighter result that looks cleaner and more muted rather than warm or golden. The creamy texture helps spread the color more evenly through the hair, which is especially useful when refreshing lengths or working through roots.

Key components

What makes this formula interesting is the combination of coloring agents with rice protein, plus a fixing balm with keratin and vitamins.

Rice protein – helps the hair hold on to more color pigments, so the shade can look richer and the surface more reflective after coloring. In simple terms, it forms a light film on the hair shaft and helps reduce the rough feel that can make fresh color appear dull. This is why dyed hair often looks smoother and shinier when protein-based conditioning ingredients are included.
Keratin – a protein that is naturally present in hair, added in the post-color balm. After coloring, the outer layer of the hair can feel more porous. Keratin helps coat weakened areas, so strands feel sleeker, look more aligned and are easier to manage.
Vitamins – contribute to a conditioning effect, which can improve the feel of the hair after rinsing out the dye.

This type of system is a practical choice for people who want not only a visible color change, but also a more polished finish.

When people choose it

Rubella Beauty hair color suits home users who regularly color their hair, refresh blonde shades, or want to brighten their look without a salon visit. Ash tones are often chosen when the goal is a cooler style for natural blonde or pre-lightened hair. As with any oxidative hair color, the final result depends on your starting shade, hair porosity and previous coloring history.

Important notes

Before use, it is important to carry out a sensitivity test and follow the instructions carefully. Hair dye can be irritating to the scalp and may not behave predictably on heavily damaged, recently bleached or previously colored hair. If you are unsure about the shade result or your hair is fragile, a strand test is a sensible extra step.

Specifications

Brand	Rubella Beauty

Delivery - terms and prices

After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.

Estonia

Pick-up at Vitateka store (T1, Peterburi tee 2)Free
Parcel locker Itella Smartpost2.28 €
Parcel locker Omniva3.05 €
Parcel locker DPD2.34 €

Free to a parcel locker for orders from 30 €

Packeta (selected countries)

Poland - home delivery (courier)5.00 € / 21 PLN
Slovakia - pick-up point (PUDO)3.80 €
Slovakia - courier5.87 €
Czech Republic - pick-up point (PUDO)3.93 €
Czech Republic - courier6.10 €
Hungary - pick-up point (PUDO)4.13 €
Romania - pick-up point (PUDO)3.61 €

Latvia

Parcel locker Itella Smartpost3.96 €
Parcel locker Omniva4.90 €
Parcel locker DPD4.13 €

Free to a parcel locker for orders from 35 €

Lithuania

Parcel locker Itella Smartpost3.96 €
Parcel locker Omniva4.95 €
Parcel locker DPD5.11 €

Free for orders from 40 €

Finland

Posti pick-up point6.90 €

Free for orders from 75 €

Other EU countries

International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.

Free delivery - on request

In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.

Contact

Email: [email protected]
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Delivery time

On average - up to 5 business days (depends on the selected delivery method).

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Customer Questions

The number 9.0 indicates a very light blonde (level 9) with a neutral-to-cool (ash) reflect — the ".0" signals minimal warmth. In practice, this shade is designed to counteract yellow-orange undertones and deliver a cleaner, cooler blonde. However, permanent oxidative color does not lift and deposit uniformly on every base. If your hair is already a natural level 8–9 or has been pre-lightened to a pale yellow, the ash tone will show clearly. On darker bases (level 6–7) you will get a muted, cooler version of your current depth rather than a true 9.0 result. Porous or previously colored sections absorb more pigment and can turn cooler or slightly darker than the mid-lengths. Recently bleached hair is especially unpredictable — it may grab the ash pigment intensely, leading to a temporary grey-green cast. For this reason, a strand test on a hidden section is the only reliable way to preview the outcome on your specific hair.

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Rice protein is incorporated into the cream colorant itself. During the 30–40 minute development time, it forms a lightweight film on the hair shaft that serves two purposes: it gives the oxidative pigments a more uniform surface to bind to, which can make the final shade appear more even and reflective, and it cushions the cuticle against the swelling caused by ammonia and peroxide, so the hair feels less straw-like immediately after rinsing. The fixing balm supplied in the kit is applied after the color is washed out. Its keratin — a protein naturally found in hair — fills microscopic gaps in the cuticle created by the alkaline coloring process, while the added vitamins (typically panthenol and vitamin E derivatives) provide a conditioning film. Together they realign the cuticle scales, reduce static, and make the hair easier to comb wet or dry. The effect is cosmetic and temporary — it does not repair broken disulfide bonds — but it noticeably improves the tactile quality of freshly colored hair for the first several washes.

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Even if you have used this exact shade before, formulations can change and your immune system can develop new sensitivities. Mix a pea-sized amount of colorant with the same ratio of developer, dab it behind the ear or on the inner forearm, leave it uncovered for 48 hours, and watch for redness, itching, swelling, or burning. If any reaction occurs, do not use the product. For the strand test, take a 5 mm wide slice of hair from the nape or behind the ear — an area that matches your overall porosity. Apply the mixed color using the same timing you plan for the full head (usually 30 minutes for standard coverage, up to 40 minutes for resistant gray). Rinse, dry, and evaluate both the shade and the hair’s elasticity. If the strand snaps easily or feels gummy, the hair is too compromised for a full application; consider a protein treatment and wait two weeks before re-testing. The strand test also reveals whether the ash tone neutralizes your underlying pigment as expected or whether you need a different shade or a pre-toning step.

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Bleaching removes natural melanin and leaves the cuticle highly porous. When an ash shade like 9.0 is applied to such hair, the cool blue-violet pigments can penetrate too deeply and deposit excessively, resulting in a muddy, greenish, or lavender cast that is difficult to correct. If your last bleach or high-lift color service was less than 14 days ago, the cuticle has not fully settled and the risk is highest. A practical approach: wait at least two weeks, treat the hair with a hydrolyzed protein mask twice during that period, then perform the strand test described above. If the strand test shows an overly cool or uneven result, you can pre-pigment ("fill") the hair with a warm gold or copper semi-permanent at level 7–8 for 10 minutes, rinse, dry, and then apply the 9.0. This replaces the missing warm undertones that the ash shade needs to balance against. Always follow the developer volume recommended in the leaflet — typically 6 % (20 vol) for deposit-only on pre-lightened hair — and do not extend processing time beyond the maximum stated.

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Ash blonde relies on blue-violet direct dyes and oxidative couplers that are physically smaller than the warm (red-yellow) molecules, so they wash out faster. A sulfate-free purple shampoo used once every 7–10 deposits a sheer violet pigment that neutralizes emerging yellow without over-toning. Leave it on for 2–3 minutes, then rinse cool. Hard water minerals (iron, copper) accelerate brassiness; a chelating shampoo once a month helps. Chlorine from pools oxidizes residual peroxide in the hair and shifts tone toward green-yellow — wet hair with tap water, apply a leave-in conditioner, and wear a silicone cap if you swim regularly. UV exposure degrades both natural melanin and artificial pigment; a hat or a UV-filter spray preserves the cool reflect. Finally, the keratin-vitamin balm from the kit can be reapplied as a weekly mask (leave 5 minutes) to maintain cuticle alignment, which keeps the surface reflective and slows pigment loss. Schedule a root touch-up every 5–6 weeks; letting regrowth exceed 2 cm makes even application harder and increases the chance of banding.

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Rubella fashion hair color ash blonde 9.0115ml

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