How do the rice protein and keratin fixing balm affect the color result and hair feel?

Rice protein helps pigments stay inside the hair fiber for a richer, shinier tone, while the keratin fixing balm smooths the surface so strands feel less rough after coloring.

What factors influence the final shade, and what precautions should I take if my hair is porous, bleached, or previously colored?

Starting level, porosity, and dye history all shift the outcome; porous or bleached hair grabs pigment faster and can turn darker or cooler than the swatch.

How do I apply the creamy texture for an even, vibrant result from roots to ends?

Section hair, apply first to regrowth, then pull through lengths only in the last 10 minutes to avoid over-darkening porous ends.

Rubella fashion hair color brilliant red 6.6 115ml

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The rice protein in its formula helps retain more color pigments in the hair, making the hair color more vibrant and shiny.

€3.50

In stock: 15 pcs

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SKU:: 3104591
EAN:: 3800038933328

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Dark Red/Vibrant Red

Durable creamy hair color Rubella Fashion Color enhances the optical effect of hair color.

The rice protein in its formula helps retain more color pigments in the hair, making the hair color more vibrant and shiny. The fixing balm is enriched with a complex of vitamins and keratin, which provide deep and long-lasting nourishment. Keratin is one of the main structural components in hair. This helps strengthen and straighten the hair, resulting in lively hair with intense color.

How to use?

Mix the dye with the developer and apply it to the hair. Leave it on for 30 minutes, then rinse thoroughly with warm water. Finish by applying the balm.

Important: Before use, perform an allergy/sensitivity test!

What it is

Rubella Beauty "RUBELLA" Fashion Hair Color Vibrant Red 6.6 is a permanent creamy hair dye chosen by people who want a vivid red tone with a glossy finish rather than a flat, matte result. This kind of shade works well when you want to refresh your look, intensify faded lengths, or give the hair a more expressive, light-reflective color.

Conditioning components

What makes this formula interesting is the combination of color performance with conditioning elements:

Rice protein helps the hair hold onto more color pigments inside the fiber. In simple terms, it forms a light film and improves the hair surface, so the shade can look richer and shinier after coloring.
Fixing balm with keratin and vitamins — keratin is one of the main proteins naturally found in hair, so in after-color products it is valued for helping the strands feel smoother, look straighter, and appear less rough after the coloring process.

When people choose it

This Rubella Beauty hair color can suit someone who colors at home and wants more than just a shade change:

A person with dull-looking red tones who wants extra brightness.
Hair that tends to feel coarse after dyeing and benefits from a conditioning final step.

The creamy texture is also generally easier to distribute through the lengths, which helps achieve a more even result when applied carefully.

Important notes

As with all oxidative hair dyes, the final color can vary depending on your starting shade, previous coloring history, and hair porosity. If your hair is very porous, bleached, damaged, or sensitive, it is wise to be especially cautious. Always do the allergy test before use and follow the instructions exactly, since permanent hair color is not suitable for irritated scalp or for eyebrows and eyelashes.

Specifications

Brand	Rubella Beauty

Delivery - terms and prices

After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.

Estonia

Pick-up at Vitateka store (T1, Peterburi tee 2)Free
Parcel locker Itella Smartpost2.28 €
Parcel locker Omniva3.05 €
Parcel locker DPD2.34 €

Free to a parcel locker for orders from 30 €

Packeta (selected countries)

Poland - home delivery (courier)5.00 € / 21 PLN
Slovakia - pick-up point (PUDO)3.80 €
Slovakia - courier5.87 €
Czech Republic - pick-up point (PUDO)3.93 €
Czech Republic - courier6.10 €
Hungary - pick-up point (PUDO)4.13 €
Romania - pick-up point (PUDO)3.61 €

Latvia

Parcel locker Itella Smartpost3.96 €
Parcel locker Omniva4.90 €
Parcel locker DPD4.13 €

Free to a parcel locker for orders from 35 €

Lithuania

Parcel locker Itella Smartpost3.96 €
Parcel locker Omniva4.95 €
Parcel locker DPD5.11 €

Free for orders from 40 €

Finland

Posti pick-up point6.90 €

Free for orders from 75 €

Other EU countries

International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.

Free delivery - on request

In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.

Contact

Email: [email protected]
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Delivery time

On average - up to 5 business days (depends on the selected delivery method).

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Customer Questions

The formula includes two conditioning components that work at different stages. Rice protein is in the color cream itself — it forms a light film on the hair surface and helps the fiber hold onto more pigment during the oxidative process. In practice this means the red tone can look more saturated and reflective rather than flat or dull, especially on lengths that have lost vibrancy from washing and UV exposure.The fixing balm with keratin and vitamins is applied after rinsing out the dye. Keratin is a structural protein naturally present in hair; when deposited post-color it temporarily fills microscopic gaps in the cuticle. This makes the strands feel smoother, look straighter, and reduces the coarse, straw-like texture that permanent dyes can leave behind. The vitamins in the balm add a light conditioning layer that supports shine.Together they address the two main complaints with at-home red shades: rapid fade and rough feel. The rice protein acts during color development, the keratin balm acts after. For best results, leave the fixing balm on for the full time indicated in the leaflet before rinsing — skipping or shortening this step reduces the smoothing benefit.

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Because this is an oxidative permanent dye (mixed with developer), the final color is a blend of the tube pigment and your existing base. The shade 6.6 is a vibrant red on a level-6 (dark blonde) canvas. If your hair is lighter (level 7–9), the red will appear brighter and more intense; if darker (level 4–5), the red will be subtler, more of a warm tint than a vivid pop. Previous artificial color also matters — old red or copper deposits amplify warmth, while ash or cool tones can mute the result.Porosity is the biggest variable. Bleached, heat-damaged, or highly porous hair absorbs pigment unevenly and quickly, often producing a darker, cooler, or blotchy outcome. If your hair fits this description, consider a strand test on a hidden section first. You may also shorten the processing time by 5–10 minutes and use a lower-volume developer (e.g., 6 % / 20 vol instead of 9 % / 30 vol) if the instructions allow a range. Always perform the 48-hour allergy test before full application, even if you have used Rubella or other oxidative dyes before — sensitization can develop at any time.Do not apply on irritated, broken, or sunburned scalp, and never use on eyebrows or eyelashes. If you have a history of contact allergy to paraphenylenediamine (PPD) or related dyes, consult a dermatologist before proceeding.

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The creamy consistency is designed to stay where you put it and not drip, which helps control placement — but even distribution still requires method. Divide dry, unwashed hair into four sections (two at the back, one each side). Wearing gloves, start at the regrowth area (roots) where the natural pigment is strongest and the hair is least porous. Use the applicator bottle or a brush to saturate the new growth thoroughly, working in thin sub-sections.Once all roots are covered, set a timer for the total development time indicated in the leaflet (typically 30–35 minutes). Only in the final 10 minutes, use a wide-tooth comb or your gloved fingers to pull the mixture down through the mid-lengths and ends. This "refresh" step deposits fresh pigment on faded lengths without over-processing them, since porous ends grab color faster and can turn muddy if left the full duration.After the timer ends, emulsify with a little warm water, massage gently, then rinse until water runs clear. Apply the keratin fixing balm immediately, leave on for the recommended time, then rinse again. Avoid shampooing for 48 hours to let the oxidative process fully stabilize and the cuticle seal — this preserves both vibrancy and the smoothing effect of the balm.

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Rubella fashion hair color brilliant red 6.6 115ml

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What it is

Conditioning components

When people choose it