How do I apply the creamy texture for an even, vibrant result from roots to ends?

The creamy consistency is designed to stay where you put it and not drip, which helps control placement — but even distribution still requires method. Divide dry, unwashed hair into four sections (two at the back, one each side). Wearing gloves, start at the regrowth area (roots) where the natural pigment is strongest and the hair is least porous. Use the applicator bottle or a brush to saturate the new growth thoroughly, working in thin sub-sections.

Once all roots are covered, set a timer for the total development time indicated in the leaflet (typically 30–35 minutes). Only in the final 10 minutes, use a wide-tooth comb or your gloved fingers to pull the mixture down through the mid-lengths and ends. This "refresh" step deposits fresh pigment on faded lengths without over-processing them, since porous ends grab color faster and can turn muddy if left the full duration.

After the timer ends, emulsify with a little warm water, massage gently, then rinse until water runs clear. Apply the keratin fixing balm immediately, leave on for the recommended time, then rinse again. Avoid shampooing for 48 hours to let the oxidative process fully stabilize and the cuticle seal — this preserves both vibrancy and the smoothing effect of the balm.