How light of a blonde can I realistically expect from Platinum Blond 10.0 on my natural medium brown hair?

Realistic expectations depend heavily on your starting hair color. This dye is designed for a very light, cool blonde result, but achieving it from dark hair often requires multiple sessions or pre-lightening.

Does the formula help with damage from previous coloring or heat styling, or is it just color?

The cream contains conditioning agents like ceramides, amino acids, and oils intended to improve hair feel during and after the coloring process, but it is not a reparative treatment.

What’s the best way to apply this cream color to ensure even coverage from roots to ends, especially on gray hair?

Even coverage requires sectioning clean, dry hair and applying the mixture thoroughly, paying special attention to more resistant areas like gray regrowth, which may need a slightly longer processing time.

Hair color cream "Platinum Blond 10.0", 115 ml – Rubella Beauty

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A professional innovative hair color cream. Contains organic olive and argan oils to ensure maximum protection, silkiness,

€2.90

In stock: 17 pcs

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SKU:: V00000011930
EAN:: 3800038933267

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A professional innovative hair color cream. Contains organic olive and argan oils to ensure maximum protection, silkiness, smoothness, and shine. The combination of ceramides and amino acids helps restore damaged hair. This unique formula is rich in new-generation pigments that provide a rich, long-lasting color and perfect coverage of gray hair. Its creamy texture and consistency ensure easy application and even distribution.

Net weight: 115 ml

Ingredients (INCI): See packaging.

Usage:

Preparation:

Wear gloves.
Thoroughly mix the color gel base and oxidizer in a non-metallic container until a uniform consistency is achieved.

Full hair coloring:

Apply color to dry hair, starting from the roots.
Distribute evenly throughout the hair length, carefully sectioning strands.

Processing time:

Leave the color on for 30-40 minutes.
The color shade may vary depending on the natural hair tone.

Washing:

At the end of the coloring process, rinse hair thoroughly with warm water.
Apply conditioner to wet hair, leave for a few minutes, then rinse.

Reapplication:

Apply color to regrowth and leave for 20-25 minutes.
Use a non-metallic comb to distribute the color from roots to ends and wait another 15-20 minutes.

Warnings:

If an allergic reaction occurs, discontinue use and consult a doctor.
For external use only.
Store at +5ºC - +25ºC, in a dry, dark place, out of reach of children.

Best before: See packaging.

Manufacturer: Rubella Beauty, Bulgaria.

Importer: VITATEKA OÜ, Mõisa tee 5, Kostivere alevik, Jõelähtme vald, Harjumaa, Estonia 74204

vitateka.ee

What it is

Rubella Beauty "RUBELLA" Fashion Hair Color Platinum Blond 10.0 is a permanent hair color cream for those who want a very light blonde result with even coverage and a smoother-looking finish. People usually choose this type of shade to brighten the overall look, refresh grown-out color, or cover gray hair while keeping the hair feeling less rough after coloring.

Key components

What makes this formula interesting is the combination of coloring pigments with conditioning ingredients:

New-generation pigments are designed to deposit color evenly and stay expressive for longer, while the creamy texture helps spread the mixture through the hair without patchiness.
Organic olive and argan oils help soften the hair surface during the coloring process, so strands feel more supple and look shinier after rinsing.
Ceramides and amino acids are included because they help fill in weak spots on the hair shaft and improve the feel of hair that has become dry or stressed from heat styling or repeated coloring.

When people choose it

Platinum blond shades are usually chosen by people who want a cooler, lighter appearance or a more polished blonde tone. This kind of hair dye can suit someone:

Changing from a darker blonde
Refreshing faded lengths
Blending visible gray regrowth into a brighter shade

The cream format is practical for home coloring because it is easier to portion, apply section by section, and distribute from roots to ends.

Important notes

As with any permanent color, the final result depends on the starting hair color and previous chemical processing. Very dark, resistant, or heavily colored hair may not reach the same lightness in one session. Before use, it is wise to do a sensitivity test and pay close attention if you have a reactive scalp, damaged hair, or a history of irritation from hair dyes. If you are unsure whether Platinum Blond 10.0 is suitable for your current hair base, a hairstylist’s advice can help avoid an uneven tone.

Specifications

Brand	Rubella Beauty

Delivery - terms and prices

After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.

Estonia

Pick-up at Vitateka store (T1, Peterburi tee 2)Free
Parcel locker Itella Smartpost2.28 €
Parcel locker Omniva3.05 €
Parcel locker DPD2.34 €

Free to a parcel locker for orders from 30 €

Packeta (selected countries)

Poland - home delivery (courier)5.00 € / 21 PLN
Slovakia - pick-up point (PUDO)3.80 €
Slovakia - courier5.87 €
Czech Republic - pick-up point (PUDO)3.93 €
Czech Republic - courier6.10 €
Hungary - pick-up point (PUDO)4.13 €
Romania - pick-up point (PUDO)3.61 €

Latvia

Parcel locker Itella Smartpost3.96 €
Parcel locker Omniva4.90 €
Parcel locker DPD4.13 €

Free to a parcel locker for orders from 35 €

Lithuania

Parcel locker Itella Smartpost3.96 €
Parcel locker Omniva4.95 €
Parcel locker DPD5.11 €

Free for orders from 40 €

Finland

Posti pick-up point6.90 €

Free for orders from 75 €

Other EU countries

International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.

Free delivery - on request

In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.

Contact

Email: [email protected]
Chat: message us in the chat

Delivery time

On average - up to 5 business days (depends on the selected delivery method).

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Customer Questions

Platinum Blond 10.0 is formulated to create a very light, cool blonde tone. The exact final shade you achieve is not guaranteed and depends almost entirely on your starting hair color, which acts as the base for the new pigment. According to the product description, if you have a medium brown natural color, it is very unlikely you will reach the platinum blonde pictured on the box in a single application. The pigments are designed for even coverage and longevity, but they work by depositing color onto and lightening your existing hair; they are not a high-lift bleach.For a significant color change from a darker base (like brown) to a very light blonde, a two-step process is standard practice. First, the hair must be pre-lightened (bleached) to a pale yellow or orange base, close to a level 9 or 10. Only then can a toner or direct dye like this Platinum Blond shade be applied to achieve the desired cool, ashy, or platinum result without brassy undertones. Applying this product directly to untreated medium or dark brown hair will likely result in a warmer, golden, or reddish blonde, not a platinum tone. For the most predictable outcome, consulting a professional colorist for an assessment is strongly advised, especially if your hair has been previously colored or is resistant.

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This is a permanent hair color cream, so its primary function is to deposit and develop lasting color. However, the formula is designed with conditioning elements to mitigate some of the drying effects typical of chemical coloring. The product information notes it contains organic olive and argan oils, which help soften the hair surface during application for a smoother, shinier finish after rinsing. It also includes ceramides and amino acids, which are known to help fill in weak spots on the hair shaft and improve the texture of hair that is dry or stressed from repeated coloring or heat styling.It’s important to understand this does not mean the product repairs or reverses structural damage. The conditioning ingredients work on the surface and cuticle layer to improve manageability, reduce roughness, and add shine immediately after the coloring service. For hair that is significantly damaged (very porous, brittle, or breaking), a permanent color—even one with conditioning agents—can still cause further stress. In such cases, deep conditioning treatments before and after coloring, and possibly spacing out coloring sessions, are necessary parts of a hair care routine. This product is convenient for home use and aims to leave hair feeling less rough than some other dyes, but it is not a substitute for dedicated reparative masks or bond-building treatments.

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For consistent results, especially when covering gray regrowth, a methodical application is key. Start with clean, dry, un-styled hair. Divide your hair into four main sections (part down the middle and from ear to ear). Clip three sections away. Working with one section at a time, use the applicator bottle or a tint brush to apply the color mixture, beginning about half an inch away from your scalp on the first subsection. Once that subsection is saturated, immediately apply the mixture to the roots of that same subsection. This technique, often called "root-to-midshaft then ends," helps ensure the more porous ends (which process faster) don’t become over-lightened while the roots (which process slower due to body heat) catch up.Gray or white hair can be more resistant to color because it lacks natural pigment. To help the color take evenly, make sure the mixture is applied very thoroughly and generously to these areas, massaging it in to ensure every strand is coated. The creamy texture of this product is noted for helping spread the mixture without patchiness. Do not skimp on the amount used. Follow the development time listed in the instructions exactly, but be aware that stubborn gray may require the full, maximum recommended time. Always perform a strand test 48 hours before full application to check for both color result and sensitivity. If you have a lot of gray or very resistant hair, using a color specifically marketed for maximum gray coverage or consulting a stylist for technique may provide a more reliable outcome.

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Hair color cream "Platinum Blond 10.0", 115 ml – Rubella Beauty

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