This is a permanent hair color cream, so its primary function is to deposit and develop lasting color. However, the formula is designed with conditioning elements to mitigate some of the drying effects typical of chemical coloring. The product information notes it contains organic olive and argan oils, which help soften the hair surface during application for a smoother, shinier finish after rinsing. It also includes ceramides and amino acids, which are known to help fill in weak spots on the hair shaft and improve the texture of hair that is dry or stressed from repeated coloring or heat styling.
It’s important to understand this does not mean the product repairs or reverses structural damage. The conditioning ingredients work on the surface and cuticle layer to improve manageability, reduce roughness, and add shine immediately after the coloring service. For hair that is significantly damaged (very porous, brittle, or breaking), a permanent color—even one with conditioning agents—can still cause further stress. In such cases, deep conditioning treatments before and after coloring, and possibly spacing out coloring sessions, are necessary parts of a hair care routine. This product is convenient for home use and aims to leave hair feeling less rough than some other dyes, but it is not a substitute for dedicated reparative masks or bond-building treatments.