Victoria Beauty Tinting Shampoo Aubergine V42 (40ml): semi-permanent cosmetic direct-dye shampoo; deep purple-aubergine/violet shade; good grey coverage. Aloe vera + UV filter. Lasts 4–8 washes. Not a medicinal product.
Patch test before use. Keep eyes closed during application. May stain skin/clothing. Keep out of reach of children.
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Victoria Beauty Tinting Shampoo in shade Aubergine (V42) is a semi-permanent cosmetic hair colourant in shampoo format from the Victoria Beauty range by Rubella Beauty (Bulgaria), delivering a striking deep aubergine (deep purple-violet) tone for medium-brown to light-blonde hair with excellent grey coverage. Semi-permanent direct dye shampoos use direct dye molecules — pre-formed chromophore compounds that do not require oxidative activation — deposited during the foaming, massaging application process onto the outer cuticle and surface layers of the hair shaft. The result is a vivid, jewel-toned colour that enhances and saturates the natural hair tone or provides full colour transformation on grey hair, and fades gradually over 4–8 washes. The aloe vera extract in the formula conditions the hair during colouring, adding shine and smoothness. UV filter protection guards against colour fading from sun exposure. Shade Aubergine (V42): a deep, saturated purple-aubergine with violet and plum tonal depth — a bold, fashion-forward shade for dramatic colour enhancement. 40 ml tube.
⚠ Semi-permanent direct dye — may stain scalp, skin and clothing. Patch test before first use. Keep eyes closed during application.
40 ml. Cosmetic semi-permanent hair tinting shampoo.
NET QUANTITY: 40 ml
SHADE: V42 — Aubergine.
INGREDIENTS (INCI): Direct hair dye(s), Aloe Barbadensis Leaf Extract, UV filter, shampoo base (see product label for full INCI list).
USE: Apply to clean, wet hair; massage until foam forms; leave for 15–20 minutes (4–5 washes) or up to 45 minutes (up to 8 washes); rinse thoroughly until water runs clear.
WARNINGS: For external cosmetic use only. May stain scalp, skin and clothing. Keep eyes closed during application — if product enters eyes, rinse immediately with water. Patch test before first use. In case of allergic reaction, discontinue use. Not a medicinal product. Keep out of reach of children.
STORAGE: Store at room temperature.
BEST BEFORE: See packaging.
COUNTRY OF ORIGIN: Bulgaria.
MANUFACTURER: Rubella Beauty (Victoria Beauty range), Rudozem, Bulgaria.
IMPORTER: VITATEKA OÜ, Mõisa tee 5, Kostivere alevik, Harjumaa, Estonia 74204, www.vitateka.ee
Delivery - terms and prices
After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.
International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.
In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.
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On average - up to 5 business days (depends on the selected delivery method).
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Victoria Beauty Tinting Shampoo Aubergine V42 is a semi-permanent tinting shampoo for people who want a rich purple-aubergine tone without committing to long-lasting permanent colour. This kind of hair colour works especially well when you want to refresh your shade, add a bold violet-plum nuance, or give grey hair a more saturated, visible tone. The shampoo format makes application straightforward, while the colour gradually fades over several washes rather than leaving a hard regrowth line.
Its colour effect comes from direct dyes. Unlike oxidative hair dyes, these pigments are already formed and do not need to be mixed with a developer to start working. During application, the colour molecules coat the outer layer of the hair and settle on the surface of the hair shaft. That is why the result is usually more of a tone overlay than a structural change inside the hair. In practice, this means a vivid cosmetic shade, softer fade-out, and a useful option for experimenting with fashion colours such as aubergine or violet.
The formula also includes aloe vera, which helps the hair feel smoother and look shinier after colouring, and a UV filter, added to help reduce fading from sun exposure. This is particularly relevant for purple and violet shades, which can lose intensity faster when hair is often in bright sunlight. The aubergine V42 tone tends to show differently depending on the starting base: on lighter hair it appears brighter and more noticeable, while on medium-brown hair it gives a deeper plum reflection. On grey hair, direct pigments can create a more visible and expressive result.
This type of semi-permanent colour shampoo suits those who like to change their look from time to time, revive dull lengths between salon visits, or try a statement shade for a short period. It can fit well into a hair-colour regimen when you want visible tone with less commitment than permanent dye. Because direct pigments sit on the hair surface, the final look can vary with porosity, previous colouring, and natural base shade.
As with any hair colourant, it is wise to do a patch test before first use. The product may stain skin, towels, or clothing, and extra attention is needed around the eyes during application. If your scalp is very sensitive or your hair is heavily lightened or chemically processed, use with added caution and assess the result first on a small section.
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