Is this permanent hair dye drying or damaging to my hair?

Permanent dyes work by chemically altering the hair structure to deposit color inside the shaft, which can weaken the hair. This product includes conditioning ingredients like rice protein and keratin to help mitigate that dryness and improve manageability after coloring.

How important is the allergy test, and what am I actually testing for?

It is a critical safety step to check for a severe allergic reaction to ingredients common in permanent hair dyes, such as paraphenylenediamine (PPD) or its analogues, which can cause contact dermatitis, swelling, or in rare cases anaphylaxis.

What factors will change the final copper-blonde color I get?

Your starting hair color, its natural undertones, previous dye history, and overall condition (like porosity from damage) all interact with the dye's pigments, leading to variations in warmth, depth, and evenness of the final 7.57 shade.

How often can I use this to cover my roots, and what should I watch out for?

Root touch-ups are typically needed every 4-6 weeks as hair grows. Applying permanent dye this frequently requires careful application to avoid overlapping onto previously colored lengths, which can cause cumulative damage, breakage, and a banded color effect.

Rubella Fashion Color Cream Hair Dye – Copper Light Brown 7.57, 50/50/15 ml

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Fashion Color is a permanent cream dye enriched with rice protein for vibrant, glossy color and intensive care.

€2.90

In stock: 10 pcs

−% each Total:

From 5 pcs · €2.70 each −7%
From 10 pcs · €2.61 each −10%
From 15 pcs · €2.47 each −15%
From 30 pcs · €2.32 each −20%
From 50 pcs · €2.03 each −30%

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Free delivery from €50.00
Usually dispatched in 1–2 business days

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Kostivere 10 pcs

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SKU:: 3104581
EAN:: 3800038933311

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Fashion Color is a permanent cream dye enriched with rice protein for vibrant, glossy color and intensive care.

Rice protein adds shine and softness;
Keratin conditioning balm strengthens hair fiber and locks in color;
Result – lively, healthy hair with rich, long-lasting shade.

Benefits

Bright, fade-resistant color;
Deep nourishment and repair;
Protection against washing out and heat styling.

Safety Instructions

Perform a skin allergy test 48 hours before use;
Do not use on eyelashes or eyebrows;
Wear gloves and avoid eye contact;
Do not apply to irritated or broken scalp;
Store in a cool, dry place (5 – 25 °C), out of reach of children.

Set Includes

Cream dye 50 ml;
Developer 50 ml;
Conditioning balm 15 ml;
Protective gloves;
Instructions.

What this hair dye is

Rubella Beauty "RUBELLA" Fashion Hair Dye Copper Blonde 7.57 is a permanent cream hair color for those who want a warm copper-blonde shade with visible shine and a smoother-looking finish. People usually choose this type of hair dye when they want richer, longer-lasting color than a temporary tint can give, especially if they also want the hair to feel less rough after coloring.

How the formula works

The color works through a classic permanent dye system: the coloring cream and developer help pigments form inside the hair shaft, so the shade holds through washing better than surface-level color products.

Key components

Rice protein — a hair-conditioning ingredient often used to help improve the feel of the hair after coloring. It can help the hair look glossier and feel softer, which is especially welcome if the lengths tend to look dull or dry.
Keratin conditioning balm — keratin is a protein naturally associated with the hair structure, so in hair cosmetics it is valued for helping the fiber feel smoother and more manageable. After coloring, a balm like this can help the cuticle lie flatter, which makes the shade appear more even and can reduce the dry feel that often follows chemical coloring.

When people choose it

This makes Rubella Beauty permanent cream dye a practical option for people:

refreshing their tone at home,
covering grown-out roots,
or switching to a brighter copper-blonde look.

It fits best into an at-home hair coloring regimen when you want a noticeable, lasting result rather than a quick wash-out change.

Important notes before use

As with any permanent hair color, the final shade can vary depending on your starting color, previous dye history, and hair condition. Before use, it is important to do the recommended allergy test and follow the instructions carefully. If your scalp is sensitive, irritated, or if your hair has been heavily lightened or chemically processed, extra caution is sensible.

Specifications

Brand	Rubella Beauty

Delivery - terms and prices

After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.

Estonia

Pick-up at Vitateka store (T1, Peterburi tee 2)Free
Parcel locker Itella Smartpost2.28 €
Parcel locker Omniva3.05 €
Parcel locker DPD2.34 €

Free to a parcel locker for orders from 30 €

Packeta (selected countries)

Poland - home delivery (courier)5.00 € / 21 PLN
Slovakia - pick-up point (PUDO)3.80 €
Slovakia - courier5.87 €
Czech Republic - pick-up point (PUDO)3.93 €
Czech Republic - courier6.10 €
Hungary - pick-up point (PUDO)4.13 €
Romania - pick-up point (PUDO)3.61 €

Latvia

Parcel locker Itella Smartpost3.96 €
Parcel locker Omniva4.90 €
Parcel locker DPD4.13 €

Free to a parcel locker for orders from 35 €

Lithuania

Parcel locker Itella Smartpost3.96 €
Parcel locker Omniva4.95 €
Parcel locker DPD5.11 €

Free for orders from 40 €

Finland

Posti pick-up point6.90 €

Free for orders from 75 €

Other EU countries

International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.

Free delivery - on request

In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.

Contact

Email: [email protected]
Chat: message us in the chat

Delivery time

On average - up to 5 business days (depends on the selected delivery method).

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Customer Questions

Permanent hair dyes, including this one, work through a chemical process that opens the hair cuticle and allows pigment to form inside the hair shaft for longer-lasting color. This process inherently stresses the hair fiber and can leave it feeling drier and more porous than before, especially if your hair is already chemically processed, bleached, or naturally dry.The formula includes a keratin conditioning balm and rice protein specifically to address this. Keratin is a protein that can help smooth the hair's surface, making it feel more manageable and appear glossier after coloring. Rice protein is used for its conditioning properties to help improve softness. While these ingredients can help, the result still depends on your hair's starting condition. For very dry or damaged hair, using a deep conditioning treatment in the days before and after coloring is a common practice to help maintain moisture balance.

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The allergy test (patch test) is a mandatory safety step because permanent hair dyes contain ingredients, such as paraphenylenediamine (PPD) or similar chemical compounds, that are known sensitizers. A small but significant number of people can develop a severe allergic reaction upon exposure, even if they've used hair color before without issue. Reactions typically manifest as contact dermatitis—intense itching, redness, swelling, blistering, or rash on the skin—and in rare cases can lead to more serious systemic responses.Performing the test 48 hours before each use, as instructions typically recommend, allows time for a delayed reaction to appear. It is especially important if you have a history of skin sensitivities, eczema, or allergies to other products. This test is not a guarantee against future reactions, but it is the best way to screen for a potentially dangerous sensitivity before applying the product to your entire scalp.

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The final shade is not guaranteed because it results from a chemical reaction between the dye and your unique hair. The most significant factor is your starting base color. On light blonde or pre-lightened hair, the warm copper tones will appear vibrant and true-to-tone. On darker blonde or light brown hair, the result will be a deeper, more subdued copper-blonde. On virgin (never colored) medium to dark brown hair, the dye may not lift enough to reach a true copper-blonde without pre-lightening.Previous dye history matters greatly. Coloring over existing permanent color, especially dark shades, can lead to uneven results or a muddy tone. The condition of your hair also plays a role; highly porous, damaged hair absorbs color quickly and can sometimes grab too much warmth or appear patchy. Your hair's natural undertones (warm/yellow or cool/ash) will also mix with the dye's pigments, subtly shifting the final result.

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For consistent root coverage, most people reapply every 4 to 6 weeks, matching their natural hair growth rate. The primary consideration with frequent use is 'overlap'—applying the fresh dye onto hair that was colored during the previous session. Since permanent dye chemically processes the hair each time, overlapping causes cumulative stress on the same section of hair, significantly increasing the risk of dryness, brittleness, and breakage.To manage this, apply the new mixture only to the virgin regrowth at the roots, avoiding the already-colored lengths. Use a precise applicator bottle or brush and a mirror to see your part clearly. After the development time, you can gently work the remaining mixture through the lengths for the final few minutes only if you wish to refresh the color, but this still contributes to cumulative damage. A standard practice is to do a full-head color refresh only every few months to minimize overall stress on the hair.

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Rubella Fashion Color Cream Hair Dye – Copper Light Brown 7.57, 50/50/15 ml

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