Is this permanent hair dye drying or damaging to my hair?

Permanent hair dyes, including this one, work through a chemical process that opens the hair cuticle and allows pigment to form inside the hair shaft for longer-lasting color. This process inherently stresses the hair fiber and can leave it feeling drier and more porous than before, especially if your hair is already chemically processed, bleached, or naturally dry.

The formula includes a keratin conditioning balm and rice protein specifically to address this. Keratin is a protein that can help smooth the hair's surface, making it feel more manageable and appear glossier after coloring. Rice protein is used for its conditioning properties to help improve softness. While these ingredients can help, the result still depends on your hair's starting condition. For very dry or damaged hair, using a deep conditioning treatment in the days before and after coloring is a common practice to help maintain moisture balance.