How do I know if Ash Blonde 7.1 will look good on my hair, and what can I do to get the most predictable result?

Guidance on how your starting hair color and condition affects the final ash-blonde outcome, with practical steps for a more predictable result.

What exactly does the 'Fixing Balm with Keratin' do, and how should I use it?

Explains the purpose of the after-color balm in the kit and provides best practices for application to maximize its benefits.

I want to cover grey roots but keep my lengths refreshed. Can I use this product for both, and how?

Advice on using this permanent color for root touch-ups and overall refresh, including technique tips to avoid a two-toned look.

Why is a patch test so important, even if I've colored my hair before without problems?

A detailed explanation of the purpose of a patch test for permanent hair dyes, addressing common misconceptions about repeated use.

Hair Color Ash Blonde 7.1, 115 ml - Rubella Fashion

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Rubella Fashion Color Permanent Cream Hair Dye enhances the optical effect of hair color. Thanks to rice protein in the formula, it helps retain more color pigments, making the color brighter and shinier.

€3.50

In stock: 6 pcs

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SKU:: V00000011933
EAN:: 3800038933229

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Rubella Fashion Color Permanent Cream Hair Dye enhances the optical effect of hair color. Thanks to rice protein in the formula, it helps retain more color pigments, making the color brighter and shinier.

The fixing balm is enriched with a complex of vitamins and keratin, providing deep and long-lasting nourishment. Keratin is one of the main structural components of hair, helping to strengthen and smooth it. The result is vibrant hair with an intense color.

How to use?

Mix the dye with the developer and apply it to your hair. Leave for 30 minutes, then rinse thoroughly with warm water. Finish with the fixing balm.

Important: Perform an allergy/sensitivity test before use!

Set includes:

Tube of cream dye – 50 ml
Developer bottle – 50 ml
Fixing balm sachet – 15 ml
Protective gloves
Instructions for use

What it is

Rubella Beauty RUBELLA Fashion Hair Dye Ash Blonde 7.1 is a permanent cream hair color created for those who want a cool ash-blonde tone with a clearer, more polished finish. People usually choose this shade to soften unwanted warm or yellow-looking nuances and give the hair a more refined, salon-inspired result. As a permanent hair dye, it works not only by depositing color, but also by changing the hair tone more deeply than a temporary tint.

Its action comes from the combination of color pigments and developer, which open the hair cuticle so the shade can settle inside the hair shaft. This is what gives permanent color its longer-lasting effect compared with wash-out formulas. The ash tone in shade 7.1 is especially relevant if you prefer a cooler blonde rather than a golden or copper result. Keep in mind that the final look always depends on your starting color and the condition of the hair.

Key components

What makes this formula more interesting than a basic dye is the addition of caring ingredients:

Rice protein — helps the hair hold onto pigments better, which can make the color appear brighter and more even with extra shine.
Fixing balm with keratin and vitamins — keratin is a structural protein naturally present in hair, so in after-color products it is often used to help smooth the surface and reduce the rough feel that can appear after coloring.

The balm step helps the hair feel softer and look sleeker after rinsing.

When people choose it

This type of cream color suits people who color at home and want grey coverage or a lasting tone refresh without choosing a very harsh-looking result. It can fit into a regular beauty regimen when:

roots need touching up,
lengths need reviving,
or the overall shade has become dull.

For a more predictable outcome, it is worth considering whether your hair is natural, previously dyed, highlighted, porous, or lightened, because these factors affect how ash pigments appear.

Important notes

As with any permanent hair coloring product, a patch test before use is important, even if you have colored your hair before. Extra caution is wise on very damaged, heavily bleached, or sensitive scalp-prone hair. If you are unsure whether an ash blonde shade is suitable for your base color, it may be sensible to ask a hairdresser first.

Specifications

Brand	Rubella Beauty

Delivery - terms and prices

After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.

Estonia

Pick-up at Vitateka store (T1, Peterburi tee 2)Free
Parcel locker Itella Smartpost2.28 €
Parcel locker Omniva3.05 €
Parcel locker DPD2.34 €

Free to a parcel locker for orders from 30 €

Packeta (selected countries)

Poland - home delivery (courier)5.00 € / 21 PLN
Slovakia - pick-up point (PUDO)3.80 €
Slovakia - courier5.87 €
Czech Republic - pick-up point (PUDO)3.93 €
Czech Republic - courier6.10 €
Hungary - pick-up point (PUDO)4.13 €
Romania - pick-up point (PUDO)3.61 €

Latvia

Parcel locker Itella Smartpost3.96 €
Parcel locker Omniva4.90 €
Parcel locker DPD4.13 €

Free to a parcel locker for orders from 35 €

Lithuania

Parcel locker Itella Smartpost3.96 €
Parcel locker Omniva4.95 €
Parcel locker DPD5.11 €

Free for orders from 40 €

Finland

Posti pick-up point6.90 €

Free for orders from 75 €

Other EU countries

International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.

Free delivery - on request

In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.

Contact

Email: [email protected]
Chat: message us in the chat

Delivery time

On average - up to 5 business days (depends on the selected delivery method).

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Customer Questions

The final ash-blonde tone depends heavily on your starting color and hair condition, as noted in the product description. For the most predictable result, first identify your base: on natural, uncolored hair, shade 7.1 will develop into a cool, ashy blonde, effectively neutralizing any underlying warmth. If your hair is already dyed or highlighted, the new color will mix with the existing pigment, which can lead to unpredictable tones, especially if there are warm or brassy residues. Very porous or previously lightened hair may grab the ash pigments more intensely, sometimes resulting in a cooler, potentially slightly greyish cast.To improve predictability, always perform a strand test on a discreet section of hair. This shows how the color develops on your specific hair. Ensure your hair is in good condition before coloring; damaged hair can absorb color unevenly. If your hair is more than two shades darker than a level 7 blonde, or if you have significant grey hair, the ash tone may not lift enough to be visible, and a pre-lightening step might be necessary for a true ash-blonde result. When in doubt, consulting a hairdresser for an assessment can provide clarity tailored to your hair's history.

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The fixing balm included in the kit contains keratin and vitamins, components chosen for their post-color care properties. Keratin is a structural protein naturally found in hair. During the permanent coloring process, the developer opens the hair cuticle, which can leave the hair surface feeling rough and looking dull. The balm works by helping to smooth this lifted cuticle layer, aiming to reduce roughness and improve manageability and shine after you rinse out the dye. It is not a deep conditioner but a finishing treatment designed to seal the surface and lock in the newly deposited color for better longevity.For best results, use the entire contents of the balm tube provided in the box. After rinsing out the hair dye thoroughly with lukewarm water until the water runs clear, apply the balm evenly to towel-dried hair, focusing on the mid-lengths and ends where damage is often more pronounced. Leave it on for the time recommended on the instruction leaflet (typically 2-5 minutes) before rinsing out. Do not use shampoo at this stage. Regular use of keratin-based treatments as part of your hair care routine can help maintain smoothness, but this specific balm is formulated for immediate use after coloring to optimize the initial result.

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Yes, this permanent cream color is suitable for both covering new grey regrowth at the roots and refreshing the color on the lengths, as it fits into a regular beauty regimen for these purposes. The key to a seamless result is managing application timing due to the different processing needs of virgin roots versus previously colored hair.Start by applying the color mixture to the new growth at the roots only, as this area requires the full development time to lift and cover grey hairs effectively. Leave it to process for about two-thirds of the total time stated in the instructions (e.g., if total time is 30 minutes, process roots for 20 minutes). Then, quickly work the remaining mixture through the rest of your hair (the lengths and ends) for the final third of the processing time. This staggered approach helps prevent the previously colored, more porous lengths from absorbing too much pigment and becoming darker or more saturated than the roots. Always follow the specific timings on the product's instruction leaflet, as development times can vary. A final, thorough rinse and application of the included fixing balm will help unify the tone and finish.

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A patch test is a critical safety step for any permanent hair color because it checks for potential allergic reactions to ingredients like paraphenylenediamine (PPD) or related compounds, which are common in oxidative dyes. Sensitivity to these ingredients can develop at any time, even if you have used hair color products without issue for years. An allergic reaction on the scalp can be severe, causing itching, redness, swelling, or blistering, and requires immediate medical attention.To perform the test, mix a small amount of the color cream and developer as you would for full application. Apply a dab of this mixture to a discreet area of clean skin, such as behind the ear or inside the elbow. Leave it to dry and do not wash for 48 hours. Monitor the area for any signs of reaction. Skipping this test because of past uneventful use is risky, as formula compositions can change between brands and even between shades. The product description explicitly advises this test, and it is a standard, non-negotiable precaution in professional hairdressing. It is especially prudent if you have a sensitive scalp, existing skin conditions, or if your hair is currently damaged.

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Hair Color Ash Blonde 7.1, 115 ml - Rubella Fashion

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