Rubella fashion hair color light brown 5.0 115ml
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- Usually dispatched in 1–2 business days
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- SKU:
- V00000011087
- EAN:
- 3800038933168
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Rubella Fashion Color Permanent Cream Hair Dye in shade 5.0 Light Brown is a permanent oxidative cream hair colouring product from the Rubella (Fara) range, formulated to achieve a lasting light brown hair colour. The permanent hair colouring process works through an oxidative chemistry mechanism: the alkaline cream (containing the dye precursors and coupler molecules) is mixed with a developer (hydrogen peroxide) immediately before application; in the alkaline environment created by the ammonia or alkaline agent in the cream, the small dye precursor molecules penetrate the cortex of the hair shaft and are oxidatively polymerised by the hydrogen peroxide in situ, forming large, stable chromophore molecules inside the hair cortex that are too large to wash out, creating a permanent colour change. The formula includes rice protein, which has a surface-conditioning effect on the outer cuticle of the hair, helping to seal colour pigments within the cortex and adding shine and smoothness to the hair surface. The included fixing balm is enriched with a vitamin and keratin complex that provides deep conditioning of the hair after the colouring process. Shade 5.0: neutral, cool-based light brown — a versatile, universally flattering shade. 115 ml cream tube + developer.
⚠ WARNING: This product can cause severe allergic reactions (anaphylaxis, severe skin reactions). Read and follow instructions carefully. This product is not intended for use on persons under 16 years of age. Do not use to dye eyelashes or eyebrows — this may cause blindness. Temporary "black henna" tattoos may increase your risk of allergy. Do not use if you have a rash on your face or sensitive, irritated or damaged scalp. If you have previously experienced any reaction after colouring your hair, do not use this product. Consult a doctor if you experience any reaction after use.
115 ml + developer. Permanent oxidative cream hair dye.
NET QUANTITY: 115 ml cream + developer (see kit contents).
SHADE: 5.0 Light Brown.
INGREDIENTS (INCI): See product label for full INCI list (contains oxidative hair dye precursors, peroxide developer, rice protein, keratin).
USE: Read the enclosed instruction leaflet in full before use. Perform an allergy test 48 hours before each use. Mix cream with developer as directed. Apply, leave for the specified time and rinse thoroughly.
WARNINGS (EU-MANDATORY): Can cause severe allergic reactions. Read and follow instructions. Not for use on persons under 16. Do not use to dye eyelashes or eyebrows. Temporary "black henna" tattoos may increase your risk of allergy. Always perform a patch test 48 hours before use. Contains hydrogen peroxide (oxidising agent) — do not use if scalp is injured or damaged. Not a medicinal product. Keep out of reach of children.
STORAGE: Store at room temperature, away from direct sunlight.
BEST BEFORE: See packaging.
COUNTRY OF ORIGIN: Russia/Europe.
MANUFACTURER: Rubella (Fara), Russia.
IMPORTER: VITATEKA OÜ, Mõisa tee 5, Kostivere alevik, Harjumaa, Estonia 74204, vitateka.ee
What it is
Rubella Beauty RUBELLA Fashion Hair Dye Light Brown 5.0 is a permanent cream hair color for those who want a lasting light brown shade rather than a temporary tint that fades quickly after washing. This type of coloring works inside the hair shaft, so the result is more durable and can also give a more even, polished look from root to length. Shade 5.0 is a neutral light brown, a versatile option for people who prefer a balanced tone without obvious golden or reddish warmth.
How the color develops
The color develops through an oxidative process. When the coloring cream is mixed with the developer, small color-building molecules enter the hair cortex. There they react with oxygen from hydrogen peroxide and join together into larger pigment molecules. Because these new pigment molecules are formed inside the hair, they are not easily washed away, which is why permanent hair dye gives a long-lasting result. In simple terms: the color is created within the hair, not just deposited on the surface.
Key components
What makes this Rubella Beauty hair dye more pleasant to use is the addition of rice protein and the fixing balm with vitamins and keratin:
- Rice protein helps smooth the outer layer of the hair, which can improve shine and help the color look more even.
- Fixing balm helps soften the hair fiber and reduce the rough feel that can appear after oxidative dyeing.
- Keratin is valued in hair cosmetics because it helps the strands feel smoother and more manageable after chemical processing.
When people choose it
This permanent hair coloring cream suits people who want to:
- Refresh their current brown tone;
- Cover visible regrowth;
- Move toward a classic light brown shade with a natural-looking finish.
It can fit well into a home hair-coloring regimen if you already use permanent dye and want a stable result rather than a wash-out formula. The key point with oxidative color is patience and precision: the final tone depends on your starting shade, previous coloring history, and the condition of the hair.
Important notes
Because this is a permanent oxidative hair dye, a cautious approach matters:
- Always carry out the 48-hour allergy test before each use, even if you have colored your hair before.
- Avoid use on irritated or damaged scalp.
- This product is not suitable for eyebrows or eyelashes.
- If you have reacted to hair color in the past or have had black henna tattoos, take the warning especially seriously.
Specifications
| Brand | Rubella Beauty |
|---|---|
| Product type | Henna/dye |
| Application area | Hair |
| Cosmetic concern | Grey hair/colouring |
| Action / Effect | Nourishment, Strengthening |
| Key ingredient | Keratin |
Delivery - terms and prices
After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.
- Pick-up at the Vitateka store (T1, Peterburi tee 2, Tallinn)Free
- Smartpost parcel locker2.15 €
- DPD parcel locker2.19 €
- Omniva parcel locker2.88 €
- Smartpost courier4.60 €
- DPD courier5.38 €
- Omniva courier6.20 €
- DPD parcel locker3.79 €
- Omniva parcel locker4.50 €
- DPD courier5.13 €
- Omniva courier6.05 €
- Unisend (LP Express) parcel locker2.31 €
- DPD parcel locker3.79 €
- Omniva parcel locker4.55 €
- DPD courier5.13 €
- Omniva courier6.05 €
- Posti parcel locker / pick-up point6.17 €
- Omniva International Post - Economy (up to 2 kg, 4–8 days)from 7.22 €
- Omniva International Post - Standard (up to 30 kg, 3–6 days)from 7.89 €
- Packeta courier to your door5.01 €
- Omniva International Post - Economy (up to 2 kg, 7–9 days)from 6.74 €
- Omniva International Post - Standard (up to 30 kg, 6–8 days)from 7.60 €
- Czech Republic - pick-up point (PUDO)from 3.93 €
- Czech Republic - courierfrom 6.10 €
- Slovakia - pick-up point (PUDO)from 3.80 €
- Slovakia - courierfrom 5.87 €
- Hungary - pick-up point (PUDO)from 4.13 €
- Hungary - courierfrom 7.42 €
- Romania - pick-up point (PUDO)from 3.61 €
Omniva International Post - the price depends on the country and the parcel weight. See the full price table on our Delivery page.
In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.
Email: [email protected]
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On average - up to 5 business days (depends on the selected delivery method).
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Customer Questions
Permanent hair dye like Rubella Fashion 5.0 works through an oxidative reaction. When you mix the coloring cream with the developer (hydrogen peroxide), small colorless precursor molecules penetrate the hair cuticle and reach the cortex. Inside, they react with oxygen and couple together to form larger pigment molecules that are trapped within the hair fiber. Because the color is created inside the hair rather than sitting on the surface, it does not wash out with shampoo.
Shade 5.0 in the international numbering system indicates level 5 (light brown) with a .0 tone (neutral, no added warmth or coolness). It is designed to deliver a balanced brown without obvious gold, copper, or ash reflections. However, the color you see in the mirror after rinsing is a combination of the dye's pigment and your hair's underlying pigment.
The formula includes three conditioning components that address common side effects of oxidative dyeing. Rice protein is a film-forming protein that adheres to the hair's outer cuticle layer. By smoothing overlapping cuticle scales, it reduces light scattering — which the eye perceives as increased shine — and helps the newly formed pigment appear more even across the surface.
Oxidative hair dyes contain sensitization agents — primarily paraphenylenediamine (PPD) and related compounds — that can trigger allergic contact dermatitis. Sensitization is not dose-dependent in a simple way; you can use a product ten times with no reaction and react on the eleventh exposure because the immune system has built up memory cells. Hormonal changes, medications, illness, or even a new tattoo (especially black henna, which contains high PPD levels) can alter your immune threshold.
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