RUBELLA FASHION JUUKSEVÄRV HELE PRUUN 5.0 115ML
Rubella fashion hair color light brown 5.0 115ml
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Rubella fashion hair color light brown 5.0 115ml

€3.50

Rubella Fashion Color Permanent Cream Hair Dye 5.0 Light Brown (115ml): permanent oxidative hair dye with rice protein + fixing balm with vitamins and keratin. Mix with developer, apply, rinse.

Availability:
19 in stock
SKU
V00000011087
Ean
3800038933168
Rubella fashion hair color light brown 5.0 115ml is available to buy in increments of 1

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Rubella Fashion Color Permanent Cream Hair Dye in shade 5.0 Light Brown is a permanent oxidative cream hair colouring product from the Rubella (Fara) range, formulated to achieve a lasting light brown hair colour. The permanent hair colouring process works through an oxidative chemistry mechanism: the alkaline cream (containing the dye precursors and coupler molecules) is mixed with a developer (hydrogen peroxide) immediately before application; in the alkaline environment created by the ammonia or alkaline agent in the cream, the small dye precursor molecules penetrate the cortex of the hair shaft and are oxidatively polymerised by the hydrogen peroxide in situ, forming large, stable chromophore molecules inside the hair cortex that are too large to wash out, creating a permanent colour change. The formula includes rice protein, which has a surface-conditioning effect on the outer cuticle of the hair, helping to seal colour pigments within the cortex and adding shine and smoothness to the hair surface. The included fixing balm is enriched with a vitamin and keratin complex that provides deep conditioning of the hair after the colouring process. Shade 5.0: neutral, cool-based light brown — a versatile, universally flattering shade. 115 ml cream tube + developer.

WARNING: This product can cause severe allergic reactions (anaphylaxis, severe skin reactions). Read and follow instructions carefully. This product is not intended for use on persons under 16 years of age. Do not use to dye eyelashes or eyebrows — this may cause blindness. Temporary "black henna" tattoos may increase your risk of allergy. Do not use if you have a rash on your face or sensitive, irritated or damaged scalp. If you have previously experienced any reaction after colouring your hair, do not use this product. Consult a doctor if you experience any reaction after use.

115 ml + developer. Permanent oxidative cream hair dye.

NET QUANTITY: 115 ml cream + developer (see kit contents).

SHADE: 5.0 Light Brown.

INGREDIENTS (INCI): See product label for full INCI list (contains oxidative hair dye precursors, peroxide developer, rice protein, keratin).

USE: Read the enclosed instruction leaflet in full before use. Perform an allergy test 48 hours before each use. Mix cream with developer as directed. Apply, leave for the specified time and rinse thoroughly.

WARNINGS (EU-MANDATORY): Can cause severe allergic reactions. Read and follow instructions. Not for use on persons under 16. Do not use to dye eyelashes or eyebrows. Temporary "black henna" tattoos may increase your risk of allergy. Always perform a patch test 48 hours before use. Contains hydrogen peroxide (oxidising agent) — do not use if scalp is injured or damaged. Not a medicinal product. Keep out of reach of children.

STORAGE: Store at room temperature, away from direct sunlight.

BEST BEFORE: See packaging.

COUNTRY OF ORIGIN: Russia/Europe.

MANUFACTURER: Rubella (Fara), Russia.

IMPORTER: VITATEKA OÜ, Mõisa tee 5, Kostivere alevik, Harjumaa, Estonia 74204, vitateka.ee

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Customer Questions
How does the oxidative coloring process work and what does "permanent" mean for maintenance?
Permanent hair dye like Rubella Fashion 5.0 works through an oxidative reaction. When you mix the coloring cream with the developer (hydrogen peroxide), small colorless precursor molecules penetrate the hair cuticle and reach the cortex. Inside, they react with oxygen and couple together to form larger pigment molecules that are trapped within the hair fiber. Because the color is created inside the hair rather than sitting on the surface, it does not wash out with shampoo.What "permanent" means practically: the colored hair stays that shade until it grows out or is cut off. You will see regrowth at the roots — typically 1–1.5 cm per month — where your natural color shows. To maintain an even look, most people touch up roots every 4–6 weeks. The previously colored lengths do not need re-dyeing each time; reapplying only to new growth avoids unnecessary processing and keeps hair in better condition.The final tone depends on your starting shade, porosity, and any previous color. On virgin hair, 5.0 typically yields a neutral light brown. On previously colored or highlighted hair, the result can vary — porous areas may grab more pigment and appear darker or cooler. A strand test on a hidden section helps preview the outcome before full application.
What does "neutral light brown 5.0" mean for my current hair color?
Shade 5.0 in the international numbering system indicates level 5 (light brown) with a .0 tone (neutral, no added warmth or coolness). It is designed to deliver a balanced brown without obvious gold, copper, or ash reflections. However, the color you see in the mirror after rinsing is a combination of the dye's pigment and your hair's underlying pigment.On natural hair that is already light brown to dark blonde (levels 5–7), 5.0 usually deposits true-to-tone. On darker hair (levels 3–4), the dye alone cannot lift the natural pigment significantly — you would see a subtle tint in sunlight but not a full shift to light brown. For a noticeable lightening on dark hair, a separate lightening step (bleach or high-lift color) would be needed first, which is a different process and increases damage risk.On previously colored hair, the result depends on what is already there. If the old color is warm (golden/red), the neutral 5.0 may not fully cancel that warmth; an ash-based toner or a cooler shade might be needed for a truly neutral finish. If the hair is porous from prior lightening, it can absorb more pigment and turn out darker or cooler than expected. That is why a strand test is the only reliable way to preview the result on your specific hair.
How do the rice protein, keratin, and fixing balm affect the hair during and after coloring?
The formula includes three conditioning components that address common side effects of oxidative dyeing. Rice protein is a film-forming protein that adheres to the hair's outer cuticle layer. By smoothing overlapping cuticle scales, it reduces light scattering — which the eye perceives as increased shine — and helps the newly formed pigment appear more even across the surface.The fixing balm supplied for after-rinsing contains keratin and vitamins. Keratin is a structural protein naturally found in hair; the cosmetic version deposits on damaged areas of the cuticle, temporarily filling gaps and reducing the rough, straw-like feel that can follow the alkaline opening of the cuticle during coloring. The vitamins (typically panthenol and vitamin E derivatives in such balms) add humectant and antioxidant support, helping the hair retain moisture and feel softer.Practical aftercare: use the fixing balm immediately after rinsing the dye, leave it on for the recommended time (usually 3–5 minutes), then rinse thoroughly. For the first 48 hours, avoid shampooing — this lets the cuticle fully close and the oxidative reaction complete. Going forward, a sulfate-free shampoo and a weekly protein-rich mask help maintain the smoothed cuticle. Minimize heat styling and always use a heat protectant; colored hair is more prone to moisture loss and breakage at the ends.
Why is a 48-hour allergy test required before every use, even if I've used hair dye before?
Oxidative hair dyes contain sensitization agents — primarily paraphenylenediamine (PPD) and related compounds — that can trigger allergic contact dermatitis. Sensitization is not dose-dependent in a simple way; you can use a product ten times with no reaction and react on the eleventh exposure because the immune system has built up memory cells. Hormonal changes, medications, illness, or even a new tattoo (especially black henna, which contains high PPD levels) can alter your immune threshold.The 48-hour window matters because allergic contact dermatitis is a delayed-type hypersensitivity (Type IV). The reaction peaks at 48–72 hours after exposure. A test done only 30 minutes before coloring would miss a developing reaction. To test: mix a tiny amount of color cream and developer (same ratio as for full application), apply a pea-sized dab behind the ear or on the inner forearm, cover with a breathable plaster, and leave undisturbed for 48 hours. Wash gently if needed but do not scrub. Watch for redness, itching, swelling, blistering, or burning — any of these means do not use the product.If you have ever reacted to a hair dye, a black henna tattoo, or have a known PPD allergy, the risk of a severe systemic reaction (including anaphylaxis) is higher. In that case, skip the test and the product entirely — consult a dermatologist for alternative coloring options. Also avoid use on irritated, sunburned, or broken scalp skin, as barrier disruption increases absorption and sensitization risk.
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Delivery - terms and prices

After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.

Estonia
  • Pick-up at Vitateka store (T1, Peterburi tee 2)Free
  • Parcel locker Itella Smartpost2.28 €
  • Parcel locker Omniva3.05 €
  • Parcel locker DPD2.34 €
Free to a parcel locker for orders from 30 €
Packeta (selected countries)
  • Poland - home delivery (courier)5.00 € / 21 PLN
  • Slovakia - pick-up point (PUDO)3.80 €
  • Slovakia - courier5.87 €
  • Czech Republic - pick-up point (PUDO)3.93 €
  • Czech Republic - courier6.10 €
  • Hungary - pick-up point (PUDO)4.13 €
  • Romania - pick-up point (PUDO)3.61 €
Latvia
  • Parcel locker Itella Smartpost3.96 €
  • Parcel locker Omniva4.90 €
  • Parcel locker DPD4.13 €
Free to a parcel locker for orders from 35 €
Lithuania
  • Parcel locker Itella Smartpost3.96 €
  • Parcel locker Omniva4.95 €
  • Parcel locker DPD5.11 €
Free for orders from 40 €
Finland
  • Posti pick-up point6.90 €
Free for orders from 75 €
Other EU countries

International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.

Free delivery - on request

In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.

Delivery time

On average - up to 5 business days (depends on the selected delivery method).

Loyalty program - 5% cashback on purchases

Registered customers receive 5% cashback on purchases. Bonus points are credited automatically and can be used to pay for future orders.

Cashback and points rate
  • Cashback for registered customers5%
  • Earning rate1 EUR = 5 points
  • Point value1 point = 1 cent
Example: purchase of 100 EUR = +500 points ( 5 EUR )
Key conditions
  • Credit appliedafter invoice creation
  • Max payment with pointsup to 50% of the order
  • Validity period183 days
  • Reminder7 days before expiration
How the program works
  • For every 1 euro spent5 bonus points
  • 1 bonus point equals1 cent
  • Cashback rate5% of the purchase amount
  • Bonuses are availableonly to registered and logged-in users
Bonuses are available only to registered and logged-in users
Using bonus points
  • You can pay with pointsup to 50% of the order value
  • Points can be used to pay forproducts, taxes, and shipping
  • Minimum balance for use1 point
  • If an order is returnedspent points are refunded
Bonuses are credited even when using coupons or when part of the order is paid with points
Validity period and notifications
  • Bonus points are valid183 days from the date of credit
  • Email reminder7 days before expiration
  • When are bonuses credited?after invoice creation
  • Are bonuses credited when using coupons?Yes
  • Are bonuses credited if part of the order is paid with points?Yes
How to start earning cashback

1) Register on the website - create an account to participate in the program.

Step 2

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Step 3

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What it is

Rubella Beauty RUBELLA Fashion Hair Dye Light Brown 5.0 is a permanent cream hair color for those who want a lasting light brown shade rather than a temporary tint that fades quickly after washing. This type of coloring works inside the hair shaft, so the result is more durable and can also give a more even, polished look from root to length. Shade 5.0 is a neutral light brown, a versatile option for people who prefer a balanced tone without obvious golden or reddish warmth.

How the color develops

The color develops through an oxidative process. When the coloring cream is mixed with the developer, small color-building molecules enter the hair cortex. There they react with oxygen from hydrogen peroxide and join together into larger pigment molecules. Because these new pigment molecules are formed inside the hair, they are not easily washed away, which is why permanent hair dye gives a long-lasting result. In simple terms: the color is created within the hair, not just deposited on the surface.

Key components

What makes this Rubella Beauty hair dye more pleasant to use is the addition of rice protein and the fixing balm with vitamins and keratin:

  • Rice protein helps smooth the outer layer of the hair, which can improve shine and help the color look more even.
  • Fixing balm helps soften the hair fiber and reduce the rough feel that can appear after oxidative dyeing.
  • Keratin is valued in hair cosmetics because it helps the strands feel smoother and more manageable after chemical processing.

When people choose it

This permanent hair coloring cream suits people who want to:

  • Refresh their current brown tone;
  • Cover visible regrowth;
  • Move toward a classic light brown shade with a natural-looking finish.

It can fit well into a home hair-coloring regimen if you already use permanent dye and want a stable result rather than a wash-out formula. The key point with oxidative color is patience and precision: the final tone depends on your starting shade, previous coloring history, and the condition of the hair.

Important notes

Because this is a permanent oxidative hair dye, a cautious approach matters:

  • Always carry out the 48-hour allergy test before each use, even if you have colored your hair before.
  • Avoid use on irritated or damaged scalp.
  • This product is not suitable for eyebrows or eyelashes.
  • If you have reacted to hair color in the past or have had black henna tattoos, take the warning especially seriously.

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