TOONIV ŠAMPOON KIRSS  40ML V45 VICTORIA BEAUTY
Hair Coloring Shampoo "Dark Cherry", 40 ml
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Hair Coloring Shampoo "Dark Cherry", 40 ml

€2.10

Suitable for: medium brown to light blonde hair. Effectively covers gray hair.

Availability:
Out of stock
SKU
10770412
Ean
3800038712282

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Suitable for: medium brown to light blonde hair. Effectively covers gray hair.

How to use:

  • Apply to clean, damp hair.
  • Massage until foam forms.
  • Processing time:
    • 20 minutes – color lasts for up to 4–5 washes;
    • 45 minutes – up to 8 washes.
  • Rinse thoroughly after coloring until water runs clear.
  • On gray and bleached hair, the color may appear more intense.

Read the precautions in the enclosed leaflet. The product has been dermatologically tested.

Storage conditions: +5 to +25°C.

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Customer Questions
How long does the cherry tint last and how evenly does it fade?
The tint is a surface coating, not an oxidative dye, so it does not penetrate the cortex. Expect the color to fade progressively with each wash, typically lasting 3–8 shampoos before becoming a subtle sheen. On medium brown hair the warm-red reflection fades to a softer copper glow; on light blonde or bleached hair the vivid cherry tone softens to a pastel pink before disappearing; on gray strands the pigment may cling longer because gray hair is often more porous, so the tint can look uneven as it wears off. Porosity, previous damage, and how long you leave the shampoo on all affect both initial intensity and fade speed. To keep the tone fresh, reapply once a week or whenever the reflection dulls. Avoid clarifying or deep-cleansing shampoos between applications, as they strip the coating faster.
What result can I realistically expect on my current hair color — medium brown, light blonde, or gray?
On medium brown hair the shampoo deposits a rich warm-red reflection that reads as a subtle ruby shimmer in sunlight rather than a solid red color. On light blonde or bleached hair the lighter, more porous base lets the pigment sit closer to the surface, so the cherry tone appears brighter and more saturated — sometimes close to a true red-violet depending on how pale the blonde is. Gray or white hairs are highly porous and lack melanin, so they absorb pigment readily; the tint can make scattered grays blend in with a reddish cast, but if you have a high percentage of gray the result may look patchy or intensely red on those strands. Because the product does not lighten hair, it cannot create a cherry shade on dark brown or black bases — you will only see a faint reddish highlight in direct light. Always do a strand test on a hidden section first, especially if your hair is bleached, highlighted, or chemically treated.
How should I apply the shampoo to get an even result without staining my skin or bathroom?
Wet hair thoroughly, then squeeze out excess water so the shampoo can foam properly. Dispense a generous amount — the 40 ml tube is designed for one to two full applications depending on hair length and thickness — and work into a rich lather from roots to ends. Massage evenly to distribute pigment; the foam is the carrier that prevents blotches. Leave on for 3 minutes for a sheer sheen, up to 10 minutes for maximum deposit, but do not exceed the time recommended in the leaflet. Rinse with lukewarm water until it runs completely clear; any residual foam can transfer color to towels or pillowcases. Wear gloves (the tube usually includes a pair) and apply petroleum jelly along the hairline, ears, and neck to avoid skin staining. Wipe any splashes on tiles, grout, or acrylic surfaces immediately — the pigment can set on porous materials. Follow with a color-safe conditioner, but skip heavy masks or oils for the first 24 hours to let the coating stabilize.
Is this shampoo safe if I have a sensitive scalp or very porous, damaged ends?
The formula is a cosmetic rinse-off product, not a permanent dye, so it lacks ammonia, peroxide, and strong alkalizers. However, temporary pigments and fragrance can still irritate a reactive scalp. If you have known contact allergies, eczema, or psoriasis on the scalp, do a 48-hour patch test behind the ear before full use. On very porous or chemically damaged ends — common after bleaching, perming, or frequent heat styling — the cuticle is wide open, so pigment penetrates deeper and grabs unevenly, creating darker tips or a muddy tone. To prevent this, apply a light leave-in conditioner or hair oil to the last 5–10 cm of hair before shampooing; this creates a slight barrier that slows pigment uptake on the most fragile areas. Reduce leave-on time to the minimum (2–3 minutes) on damaged sections. If irritation, itching, or burning occurs during use, rinse immediately and discontinue. Consult a dermatologist if you have chronic scalp conditions or are pregnant/breastfeeding before using any coloring product.
Please, mind that only logged in users can submit questions

Delivery - terms and prices

After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.

Estonia
  • Pick-up at Vitateka store (T1, Peterburi tee 2)Free
  • Parcel locker Itella Smartpost2.28 €
  • Parcel locker Omniva3.05 €
  • Parcel locker DPD2.34 €
Free to a parcel locker for orders from 30 €
Packeta (selected countries)
  • Poland - home delivery (courier)5.00 € / 21 PLN
  • Slovakia - pick-up point (PUDO)3.80 €
  • Slovakia - courier5.87 €
  • Czech Republic - pick-up point (PUDO)3.93 €
  • Czech Republic - courier6.10 €
  • Hungary - pick-up point (PUDO)4.13 €
  • Romania - pick-up point (PUDO)3.61 €
Latvia
  • Parcel locker Itella Smartpost3.96 €
  • Parcel locker Omniva4.90 €
  • Parcel locker DPD4.13 €
Free to a parcel locker for orders from 35 €
Lithuania
  • Parcel locker Itella Smartpost3.96 €
  • Parcel locker Omniva4.95 €
  • Parcel locker DPD5.11 €
Free for orders from 40 €
Finland
  • Posti pick-up point6.90 €
Free for orders from 75 €
Other EU countries

International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.

Free delivery - on request

In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.

Delivery time

On average - up to 5 business days (depends on the selected delivery method).

Loyalty program - 5% cashback on purchases

Registered customers receive 5% cashback on purchases. Bonus points are credited automatically and can be used to pay for future orders.

Cashback and points rate
  • Cashback for registered customers5%
  • Earning rate1 EUR = 5 points
  • Point value1 point = 1 cent
Example: purchase of 100 EUR = +500 points ( 5 EUR )
Key conditions
  • Credit appliedafter invoice creation
  • Max payment with pointsup to 50% of the order
  • Validity period183 days
  • Reminder7 days before expiration
How the program works
  • For every 1 euro spent5 bonus points
  • 1 bonus point equals1 cent
  • Cashback rate5% of the purchase amount
  • Bonuses are availableonly to registered and logged-in users
Bonuses are available only to registered and logged-in users
Using bonus points
  • You can pay with pointsup to 50% of the order value
  • Points can be used to pay forproducts, taxes, and shipping
  • Minimum balance for use1 point
  • If an order is returnedspent points are refunded
Bonuses are credited even when using coupons or when part of the order is paid with points
Validity period and notifications
  • Bonus points are valid183 days from the date of credit
  • Email reminder7 days before expiration
  • When are bonuses credited?after invoice creation
  • Are bonuses credited when using coupons?Yes
  • Are bonuses credited if part of the order is paid with points?Yes
How to start earning cashback

1) Register on the website - create an account to participate in the program.

Step 2

Log into your account - bonuses are credited only to logged-in users.

Step 3

Make purchases - cashback is credited automatically after invoice creation.

What it is

Victoria Beauty Cherry Tinted Shampoo 40 ml is a wash-in hair tint for medium brown to light blonde hair when you want to refresh the tone without committing to long-lasting dye. People usually choose this type of product to add a visible cherry hue, revive hair that looks dull between colorings, or blend gray strands in a softer, less harsh way than permanent coloring.

How it works

The shampoo format spreads easily through damp hair and creates foam, which helps distribute the pigment more evenly from roots to lengths. The color does not work like an oxidizing dye that changes the hair structure deeply. Instead, the tint coats the outer layer of the hair shaft with color molecules, so the result gradually fades over several washes. This makes it useful for short-term shade changes, event-ready color, or trying a red-toned look before moving to a stronger color service.

How the shade shows on different bases

  • Medium brown hair: the result is usually seen as a rich warm-red reflection.
  • Light blonde or bleached hair: the tone can look brighter and more vivid because the base is lighter and more porous.
  • Gray hair: may catch pigment noticeably, which is why many people use a tinted shampoo like this to make scattered silver strands less obvious while adding a fresher overall look.

When people choose it

This product suits those who want a quick at-home color refresh, a temporary change for a weekend or holiday, or a simple step between salon visits. Because the intensity depends on hair porosity, existing color, and leave-on time, the final effect can vary from a subtle sheen to a stronger visible tint.

Important notes

As with any coloring product, it is wise to be cautious if your scalp is sensitive or if your hair is very light, bleached, or highly porous, since the shade may develop more intensely. Follow the leaflet carefully and keep in mind that temporary pigments can catch unevenly on previously damaged lengths.

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