Toning shampoo platinum 40ml V63 victoria beauty

What it is

Victoria Beauty Tinting Shampoo Platinum V63 is a semi-permanent toning shampoo for blonde, white and grey hair when the goal is a cooler, cleaner-looking shade. People usually choose this type of product when light hair starts to look yellow or brassy, or when they want a more silver, ash-blonde or platinum result without using permanent colour.

How it works

The formula works through direct pigments that sit on the outer layer of the hair rather than changing the hair structure with a peroxide developer. In plain terms, the ash-violet tone helps visually counter warm yellow notes, because cool violet-based colour balances unwanted brassiness. On very light blonde, white or grey hair, the result can look distinctly platinum or silver; on medium blonde hair, it usually gives a softer cool ash effect. This shampoo format is also practical for people who prefer toning and washing in one step.

Key components

What makes this version more convenient is the combination of colour-depositing pigments with cosmetic conditioning ingredients:

• Direct toning pigments – deposit ash-violet colour to counter warm, yellow notes.
• Aloe vera – included to help the hair feel smoother and look shinier after rinsing, which matters because toned blonde and grey lengths can easily seem dull.
• UV filter – added to help the shade stay fresher for longer, since sunlight can make cool-toned colour fade and reveal warmer undertones again.

The effect is temporary, so the colour gradually washes out over several shampoos rather than leaving a hard regrowth line.

When people choose it

• Maintaining platinum blonde, bright silver, cool grey or ash-blonde hair between salon visits.
• Refreshing faded tone at home.
• Before an event when hair needs to look less yellow and more polished.

As with most direct dyes, the final look depends strongly on the starting base: the lighter the hair, the clearer and cooler the visible result.

Important notes

• Because this is a direct colour product, it is wise to patch test before first use.
• Apply it carefully, as it may mark skin, fabrics or porous surfaces.
• Use extra caution around the eyes.
• Keep in mind that very porous or heavily lightened hair can take up tone more intensely than expected.