Victoria Beauty Tinting Shampoo Platinum V63 (40ml): semi-permanent cosmetic toning shampoo; cool ash-platinum/silver shade; neutralises yellow tones; excellent grey coverage. Aloe vera + UV filter. Lasts 4–8 washes. Not a medicinal product.
Patch test before use. Keep eyes closed during application. May stain skin/clothing. Keep out of reach of children.
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Victoria Beauty Tinting Shampoo in shade Platinum (V63) is a semi-permanent cosmetic hair colourant in shampoo format from the Victoria Beauty range by Rubella Beauty (Bulgaria), delivering a cool ash-platinum silver tone that neutralises unwanted yellow and warm brassy tones in blonde and white/grey hair. The direct dye formula deposits ash-violet toning pigments onto the outer hair cuticle surface without requiring a peroxide developer, providing a semi-permanent toning effect. On light blonde or grey/white hair, the platinum shade provides a true platinum or silver colour result; on medium blonde hair, it provides a cool ash-blonde toning effect. Grey hair coverage is excellent. The formula contains aloe vera extract for shine and conditioning, and a UV filter to protect the toned colour from fading. Shade Platinum (V63): a cool, bright ash-silver/platinum — the definitive shade for bright silver, platinum-blonde or ash-toned results. 40 ml tube.
⚠ Semi-permanent direct dye — may stain scalp, skin and clothing. Patch test before first use. Keep eyes closed during application.
40 ml. Cosmetic semi-permanent hair tinting shampoo.
NET QUANTITY: 40 ml
SHADE: V63 — Platinum.
INGREDIENTS (INCI): Direct hair dye(s) (ash-violet toners), Aloe Barbadensis Leaf Extract, UV filter, shampoo base (see product label for full INCI list).
USE: Apply to clean, wet hair; massage until foam forms; leave for 15–20 minutes (4–5 washes) or up to 45 minutes (up to 8 washes); rinse thoroughly until water runs clear.
WARNINGS: For external cosmetic use only. May stain scalp, skin and clothing. Keep eyes closed during application — if product enters eyes, rinse immediately with water. Patch test before first use. In case of allergic reaction, discontinue use. Not a medicinal product. Keep out of reach of children.
STORAGE: Store at room temperature.
BEST BEFORE: See packaging.
COUNTRY OF ORIGIN: Bulgaria.
MANUFACTURER: Rubella Beauty (Victoria Beauty range), Rudozem, Bulgaria.
IMPORTER: VITATEKA OÜ, Mõisa tee 5, Kostivere alevik, Harjumaa, Estonia 74204, www.vitateka.ee
Delivery - terms and prices
After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.
International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.
In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.
Email: [email protected]
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On average - up to 5 business days (depends on the selected delivery method).
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Victoria Beauty Tinting Shampoo Platinum V63 is a semi-permanent toning shampoo for blonde, white and grey hair when the goal is a cooler, cleaner-looking shade. People usually choose this type of product when light hair starts to look yellow or brassy, or when they want a more silver, ash-blonde or platinum result without using permanent colour.
The formula works through direct pigments that sit on the outer layer of the hair rather than changing the hair structure with a peroxide developer. In plain terms, the ash-violet tone helps visually counter warm yellow notes, because cool violet-based colour balances unwanted brassiness. On very light blonde, white or grey hair, the result can look distinctly platinum or silver; on medium blonde hair, it usually gives a softer cool ash effect. This shampoo format is also practical for people who prefer toning and washing in one step.
What makes this version more convenient is the combination of colour-depositing pigments with cosmetic conditioning ingredients. Aloe vera is included to help the hair feel smoother and look shinier after rinsing, which matters because toned blonde and grey lengths can easily seem dull. A UV filter is added to help the shade stay fresher for longer, since sunlight can make cool-toned colour fade and reveal warmer undertones again. The effect is temporary, so the colour gradually washes out over several shampoos rather than leaving a hard regrowth line.
This shade is usually a good fit for those maintaining platinum blonde, bright silver, cool grey or ash-blonde hair between salon visits, or for anyone wanting to refresh faded tone at home. It can also be useful before an event when hair needs to look less yellow and more polished. As with most direct dyes, the final look depends strongly on the starting base: the lighter the hair, the clearer and cooler the visible result.
Because this is a direct colour product, it is wise to patch test before first use and apply it carefully, as it may mark skin, fabrics or porous surfaces. Use extra caution around the eyes, and keep in mind that very porous or heavily lightened hair can take up tone more intensely than expected.
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