TOONIV ŠAMPOON MAHAGON 40ML V44 VICTORIA BEAUTY

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Toning shampoo mahogany 40ml V44 victoria beauty

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Toning shampoo mahogany 40ml V44 victoria beauty

€2.10

Victoria Beauty Tinting Shampoo Mahogany V44 (40ml): semi-permanent cosmetic direct-dye shampoo; classic warm red-brown mahogany shade; good grey coverage. Aloe vera + UV filter.

Availability:

Out of stock

SKU

10770411

Ean

3800038712275

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Victoria Beauty Tinting Shampoo in shade Mahogany (V44) is a semi-permanent cosmetic hair colourant in shampoo format from the Victoria Beauty range by Rubella Beauty (Bulgaria), delivering a classic warm mahogany (red-brown) tone on medium-brown to light-blonde hair with excellent grey hair coverage. Mahogany is one of the most timeless and universally flattering hair colour shades — a warm red-copper undertone within a medium-brown base that catches light with a rich, multi-dimensional character. The semi-permanent formula uses direct dye chemistry (no peroxide required) for a gentle, cuticle-friendly colouring approach. Colour is deposited onto the outer cuticle surface during the 15–45 minute development time and fades gradually over 4–8 washes. Aloe vera extract conditions the hair and adds a healthy shine and smoothness. UV filter in the formula protects the mahogany tone from fading due to UV radiation. Shade Mahogany (V44): a classic, elegant warm red-brown with coppery highlights — rich, vibrant and deeply flattering across a wide range of natural hair colours. 40 ml tube.

⚠ Semi-permanent direct dye — may stain scalp, skin and clothing. Patch test before first use. Keep eyes closed during application.

40 ml. Cosmetic semi-permanent hair tinting shampoo.

NET QUANTITY: 40 ml

SHADE: V44 — Mahogany.

INGREDIENTS (INCI): Direct hair dye(s), Aloe Barbadensis Leaf Extract, UV filter, shampoo base (see product label for full INCI list).

USE: Apply to clean, wet hair; massage until foam forms; leave for 15–20 minutes (4–5 washes) or up to 45 minutes (up to 8 washes); rinse thoroughly until water runs clear.

WARNINGS: For external cosmetic use only. May stain scalp, skin and clothing. Keep eyes closed during application — if product enters eyes, rinse immediately with water. Patch test before first use. In case of allergic reaction, discontinue use. Not a medicinal product. Keep out of reach of children.

STORAGE: Store at room temperature.

BEST BEFORE: See packaging.

COUNTRY OF ORIGIN: Bulgaria.

MANUFACTURER: Rubella Beauty (Victoria Beauty range), Rudozem, Bulgaria.

IMPORTER: VITATEKA OÜ, Mõisa tee 5, Kostivere alevik, Harjumaa, Estonia 74204, vitateka.ee

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Customer Questions

How long does the mahogany tone last and how evenly does it fade?

Because this shampoo uses direct dyes that sit on the outer hair layer rather than penetrating deeply with peroxide, the mahogany tone is semi-permanent and designed to fade gradually over roughly 6–10 washes, depending on how often you shampoo, water temperature, and your hair’s porosity. The built-in UV filter specifically targets the red and copper nuances that typically lose intensity first in sunlight, so outdoor exposure won’t strip the warmth as quickly as untreated direct dyes. On porous or chemically processed hair the colour may grab more strongly initially and take a few extra washes to fade completely, while on lower-porosity hair it can rinse out sooner. To extend the life of the tone, wash with cool water, use a sulphate-free shampoo between tinting sessions, and limit prolonged sun exposure without a hat or leave-in UV protector. The fade is generally even — it softens to a warm brown sheen rather than turning brassy or patchy — because the medium-brown base remains as the copper-red fades.

Will this shampoo cover my grey hairs or just tint them?

The mahogany shade is noted for good grey blending because its medium-brown base plus copper-red warmth deposits enough pigment to mask the translucent look of unpigmented strands. For best coverage, apply to dry or towel-dried hair and leave the shampoo on for the full recommended processing time (typically 10–20 minutes — check the package leaflet for the exact range). The longer contact time lets the direct dyes saturate the more resistant cuticle of grey hair. If you have a high percentage of grey (over 50%), the result will read as a warm reddish-brown highlight rather than a solid opaque colour, which many users find more natural than a flat permanent dye. For stubborn white hairs, a second application a few days later can deepen the deposit without the damage risk of repeated peroxide use. Always do a patch test 48 hours before the first full application, and protect the hairline with a barrier cream or petroleum jelly to avoid skin staining.

How should I apply it to avoid staining my skin, towels, and bathroom surfaces?

Like all direct-dye tinting shampoos, the mahogany pigments will stain porous surfaces — skin, nails, grout, light-coloured towels, and shower curtains — on contact. Before starting, put on the disposable gloves usually included in the box (or nitrile gloves if not). Apply a thin layer of barrier cream, petroleum jelly, or a rich conditioner along the hairline, ears, and nape to create a shield against drips. Wear an old dark towel around your shoulders and keep a second dark towel handy for blotting. Work in a well-lit area so you can catch splashes immediately; if any product hits the sink, tiles, or shower tray, wipe it off with a damp cloth and a mild cleaner before it sets. Rinse your hair thoroughly with cool water until the runoff runs clear — this removes excess surface pigment that would otherwise transfer to pillowcases or clothing later. After rinsing, wash your hands and nails with soap and warm water, using a nail brush if needed. Store the tube capped and upright in a cool, dry place away from direct sunlight to preserve the UV filter and dye stability.

Can I use this on bleached, highlighted, or very porous hair without the colour turning too intense?

Bleached, highlighted, or chemically processed hair is significantly more porous, so direct dyes deposit faster and can appear brighter or deeper than on virgin hair. The product information explicitly recommends testing on a small hidden section first if your hair falls into this category. To do a strand test, mix a pea-sized amount of shampoo with a little water, apply to a few strands underneath the top layer, leave for the minimum suggested time, then rinse and dry. If the mahogany tone looks too coppery or dark, reduce the processing time by half for the full application, or dilute the shampoo with your regular sulphate-free shampoo (1:1 ratio) to soften the deposit. The aloe vera extract in the formula helps counteract the dry feel that porous hair often has after colouring, but you should still follow with a hydrating mask or conditioner. Avoid using this tinting shampoo immediately after a chemical service — wait at least one week and ensure the hair’s pH has rebalanced with a few gentle washes. If you’re unsure about your hair’s current porosity, a professional stylist can assess it in seconds with a spray-water test.

Delivery - terms and prices

After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.

Estonia

Pick-up at Vitateka store (T1, Peterburi tee 2)Free
Parcel locker Itella Smartpost2.28 €
Parcel locker Omniva3.05 €
Parcel locker DPD2.34 €

Free to a parcel locker for orders from 30 €

Packeta (selected countries)

Poland - home delivery (courier)5.00 € / 21 PLN
Slovakia - pick-up point (PUDO)3.80 €
Slovakia - courier5.87 €
Czech Republic - pick-up point (PUDO)3.93 €
Czech Republic - courier6.10 €
Hungary - pick-up point (PUDO)4.13 €
Romania - pick-up point (PUDO)3.61 €

Latvia

Parcel locker Itella Smartpost3.96 €
Parcel locker Omniva4.90 €
Parcel locker DPD4.13 €

Free to a parcel locker for orders from 35 €

Lithuania

Parcel locker Itella Smartpost3.96 €
Parcel locker Omniva4.95 €
Parcel locker DPD5.11 €

Free for orders from 40 €

Finland

Posti pick-up point6.90 €

Free for orders from 75 €

Other EU countries

International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.

Free delivery - on request

In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.

Contact

Email: [email protected]
Chat: message us in the chat

Delivery time

On average - up to 5 business days (depends on the selected delivery method).

Loyalty program - 5% cashback on purchases

Registered customers receive 5% cashback on purchases. Bonus points are credited automatically and can be used to pay for future orders.

Cashback and points rate

Cashback for registered customers5%
Earning rate1 EUR = 5 points
Point value1 point = 1 cent

Example: purchase of 100 EUR = +500 points ( 5 EUR )

Key conditions

Credit appliedafter invoice creation
Max payment with pointsup to 50% of the order
Validity period183 days
Reminder7 days before expiration

How the program works

For every 1 euro spent5 bonus points
1 bonus point equals1 cent
Cashback rate5% of the purchase amount
Bonuses are availableonly to registered and logged-in users

Bonuses are available only to registered and logged-in users

Using bonus points

You can pay with pointsup to 50% of the order value
Points can be used to pay forproducts, taxes, and shipping
Minimum balance for use1 point
If an order is returnedspent points are refunded

Bonuses are credited even when using coupons or when part of the order is paid with points

Validity period and notifications

Bonus points are valid183 days from the date of credit
Email reminder7 days before expiration
When are bonuses credited?after invoice creation
Are bonuses credited when using coupons?Yes
Are bonuses credited if part of the order is paid with points?Yes

How to start earning cashback

1) Register on the website - create an account to participate in the program.

Step 2

Log into your account - bonuses are credited only to logged-in users.

Step 3

Make purchases - cashback is credited automatically after invoice creation.

What it is

Victoria Beauty Tinting Shampoo Mahogany V44 is a semi-permanent tinting shampoo for adding a warm red-brown mahogany tone to the hair without the commitment of long-lasting dye. The mahogany shade combines a medium-brown base with copper-red warmth, so the result catches the light and looks more dimensional rather than flat.

When people choose it

To refresh faded colour
To give natural hair a richer look
To blend visible grey strands in a softer way
To try a warmer colour direction
To revive lengths between salon visits
To boost brightness before an event

How it works

This hair colouring shampoo works with direct dyes. That means the colour pigments sit mainly on the outer layer of the hair instead of needing peroxide to open the fibre deeply. In plain terms, it is a gentler way to deposit tone and shine, and the shade gradually washes out over several shampoos.

Key components

Aloe vera extract — helps the hair feel smoother and look glossier after rinsing, which is especially welcome if the lengths are dull or rough from styling.
UV filter — helps protect the mahogany tone from fading too quickly in sunlight, since red and copper nuances are often the first to lose intensity.

Grey coverage is one of the strong points of this shade, especially when left on for the longer end of the suggested time.

Which hair it suits

This Victoria Beauty semi-permanent hair colour suits medium-brown to light-blonde hair best, where the warm mahogany reflects can show clearly. On lighter hair the result may appear brighter; on darker hair it usually shows as a subtle red-brown sheen. It can fit well into a colour-refresh step between permanent dyeing sessions or whenever hair needs a richer seasonal update without a major change.

Important notes

The final result depends on your starting shade and hair porosity.
Do a patch test before first use.
Be careful around skin, fabrics and the eye area, because semi-permanent pigments can stain.
If your hair is very light, porous or chemically processed, testing on a small hidden section first is a sensible extra step.

Toning shampoo mahogany 40ml V44 victoria beauty

What it is

When people choose it

How it works

Key components

Which hair it suits

Important notes

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