How long does the mahogany tone last and how evenly does it fade? — Toning shampoo mahogany 40ml V44 victoria beauty

Because this shampoo uses direct dyes that sit on the outer hair layer rather than penetrating deeply with peroxide, the mahogany tone is semi-permanent and designed to fade gradually over roughly 6–10 washes, depending on how often you shampoo, water temperature, and your hair’s porosity. The built-in UV filter specifically targets the red and copper nuances that typically lose intensity first in sunlight, so outdoor exposure won’t strip the warmth as quickly as untreated direct dyes. On porous or chemically processed hair the colour may grab more strongly initially and take a few extra washes to fade completely, while on lower-porosity hair it can rinse out sooner. To extend the life of the tone, wash with cool water, use a sulphate-free shampoo between tinting sessions, and limit prolonged sun exposure without a hat or leave-in UV protector. The fade is generally even — it softens to a warm brown sheen rather than turning brassy or patchy — because the medium-brown base remains as the copper-red fades.