What does 'Bond Re-Plex' technology mean for my hair during coloring, and will it make my bleached hair stronger?

Explains how Bond Re-Plex works during the chemical process to reduce fragility and manage expectations for previously damaged hair.

I want to neutralize warm, brassy tones in my light hair. Will Ash Blond 9.0 work, and how do I apply it for an even result?

Details how the ash pigment works on different bases and provides practical application tips for neutralizing brassiness evenly.

How does this permanent color handle grey hair, and what should I know about coverage?

Clarifies the product's suitability for greying hair, including coverage expectations and important pre-use tests.

"PREMIUM FASHION COLOR" JUUKSEVÄRV "ASH BLOND" 9.0, 130 ml

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A creamy permanent hair dye with innovative Bond Re-Plex technology

€4.50

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SKU:: V00000014635
EAN:: 3800038934257

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Premium Fashion Color hair dye "Ash Blond" 9.0, 130 ml

Description: A creamy permanent hair dye with innovative Bond Re-Plex technology. The coloring formula contains a combination of Q10, oleic acid, and vitamin C, which slow down hair aging and promote strength and vitality. Additional protection is provided by the Bond Re-Plex amino acid complex, which reduces hair breakage and restores its strength and resilience. The result is shiny, vibrant hair with a rich color!

Package contents:

Tube of cream dye – 50 ml
Developer bottle – 50 ml
Bond Re-Plex tube – 30 ml
Protective gloves
Instructions for use

Net volume: 130 ml

Ingredients (INCI): See packaging.

Usage: The developer and cream dye should be thoroughly mixed until fully homogenized. The mixture is then applied with a brush to the roots, lengths, and ends of the hair, dividing it into thin strands for even coverage. Leave on for about 30 minutes, then rinse thoroughly and apply the entire pack of conditioner. Let sit for 2-5 minutes, then rinse again.

Mixing ratio: 1:1

Warnings:

Hair dyes may cause severe allergic reactions. Read and follow the instructions carefully.
This product is not intended for persons under 16 years old.
Discontinue use and consult a doctor if allergic reactions occur.
For external use only.

Storage conditions: Store at a temperature of +5ºC - +25ºC, in a dry, dark place, out of reach of children.

Best before: See packaging.

Manufacturer: Rubella Beauty AD, Bulgaria.

Importer: VITATEKA OÜ, Mõisa tee 5, Kostivere alevik, Jõelähtme vald, Harjumaa, Estonia 74204

vitateka.ee

Rubella Beauty PREMIUM FASHION COLOR hair dye Ash Blond 9.0 is a permanent cream hair color for people who want a cool blonde result with fuller grey coverage and a smoother-looking finish. This shade is usually chosen to refresh light hair, brighten the overall look, or reduce unwanted warm tones while keeping the hair surface looking glossy rather than dry.

What makes the formula stand out

What makes this formula more interesting than a basic colorant is the combination of pigments with conditioning ingredients and Bond Re-Plex technology. During permanent coloring, the hair cuticle opens so color molecules can settle inside the strand, which can make hair feel rougher or more fragile afterward. The Bond Re-Plex amino acid complex is included to help reduce breakage and improve resilience during coloring, so the hair feels stronger and more flexible once rinsed out.

Key conditioning ingredients

The formula also pairs its pigments with ingredients valued for how they help the hair fiber feel smoother and look more lively after the coloring step:

Oleic acid — helps soften and condition the strand.
Q10 and vitamin C — often used in cosmetic formulas aimed at maintaining a fresher, more vibrant appearance.

The creamy texture is practical too: it spreads more evenly through the hair, which can help achieve a more uniform Ash Blond result from roots to ends.

When people choose this shade

This type of permanent hair color suits someone who wants a longer-lasting shade change at home rather than a temporary tint. It can fit well:

Before an event, when you want a refreshed look.
As part of grey-blending upkeep.
When refreshing faded blonde lengths that have started to look dull or brassy.

If your hair is very porous, heavily lightened, recently permed, or sensitive after repeated chemical processing, it is worth being extra cautious, as such hair can absorb color differently.

Important notes before you color

Do a patch test before use and follow the instructions in the pack carefully.
Avoid coloring if the scalp is irritated or if you have previously reacted to hair colorants.
If you are unsure how an ash shade will develop on your current base, a strand test is a sensible first step.

Specifications

Brand	Rubella Beauty

Delivery - terms and prices

After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.

Estonia

Pick-up at Vitateka store (T1, Peterburi tee 2)Free
Parcel locker Itella Smartpost2.28 €
Parcel locker Omniva3.05 €
Parcel locker DPD2.34 €

Free to a parcel locker for orders from 30 €

Packeta (selected countries)

Poland - home delivery (courier)5.00 € / 21 PLN
Slovakia - pick-up point (PUDO)3.80 €
Slovakia - courier5.87 €
Czech Republic - pick-up point (PUDO)3.93 €
Czech Republic - courier6.10 €
Hungary - pick-up point (PUDO)4.13 €
Romania - pick-up point (PUDO)3.61 €

Latvia

Parcel locker Itella Smartpost3.96 €
Parcel locker Omniva4.90 €
Parcel locker DPD4.13 €

Free to a parcel locker for orders from 35 €

Lithuania

Parcel locker Itella Smartpost3.96 €
Parcel locker Omniva4.95 €
Parcel locker DPD5.11 €

Free for orders from 40 €

Finland

Posti pick-up point6.90 €

Free for orders from 75 €

Other EU countries

International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.

Free delivery - on request

In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.

Contact

Email: [email protected]
Chat: message us in the chat

Delivery time

On average - up to 5 business days (depends on the selected delivery method).

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Customer Questions

Bond Re-Plex is an amino acid complex included in the formula to help reduce breakage and improve hair resilience during the permanent coloring process. When you apply permanent dye, the cuticle opens so color molecules can settle inside the hair strand, which can leave hair feeling rougher or more fragile. This technology aims to counteract that by supporting the hair's internal structure as it undergoes the chemical change.It is important to have realistic expectations: this is a coloring product with a conditioning benefit, not a stand-alone hair treatment. For hair that is already very porous, heavily lightened, or sensitive from repeated chemical processing, the Bond Re-Plex can help, but it will not fundamentally "repair" or "restructure" severely compromised hair. The goal is to leave your hair feeling stronger and more flexible after the rinse-out compared to a formula without such support. If your hair is in delicate condition, extra caution and perhaps a separate, dedicated conditioning treatment after coloring are advisable.

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Yes, ash blonde shades like 9.0 are specifically designed to introduce cool, neutralizing pigments to counteract unwanted warm or brassy tones in light hair. The creamy texture of this formula helps it spread more evenly from roots to ends, which is key for achieving a uniform result.For best results on lengths that are already light but brassy: ensure your hair is clean, dry, and free of heavy styling products. Section your hair and apply the color mixture thoroughly, working it through each section from the mid-lengths to the ends first, then finally to the roots. The roots often process faster due to scalp heat, so applying there last helps prevent them from becoming noticeably darker or cooler than the rest. Follow the processing time in the instructions precisely. Over-processing can sometimes lead to a dull, flat result, while under-processing might not fully neutralize the brass. If you have very porous ends from previous lightening, they may grab the ash tone more intensely, so a strand test is highly recommended to preview the outcome.

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This product is formulated as a permanent cream hair color that offers fuller grey coverage and is noted for being chosen as part of grey-blending upkeep. The permanent nature means the color molecules penetrate the hair shaft, providing longer-lasting coverage compared to temporary or semi-permanent tints.The creamy consistency can help in achieving smoother-looking coverage, making greys blend more seamlessly with the colored hair. However, coverage can vary based on the percentage and texture of your grey hair, as well as its resistance. For best results, make sure the mixture is applied thoroughly and directly to all grey strands. It is crucial to perform both a patch test (for skin sensitivity) and a strand test (for color result) before full application. This is especially important if you have a high percentage of resistant, coarse grey hair or if you are transitioning from another color product. Avoid use if your scalp is irritated or if you have had previous reactions to hair colorants.

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"PREMIUM FASHION COLOR" JUUKSEVÄRV "ASH BLOND" 9.0, 130 ml

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