"PREMIUM FASHION COLOR" JUUKSEVÄRV "ASH BLOND" 9.0, 130 ml

Rubella Beauty PREMIUM FASHION COLOR hair dye Ash Blond 9.0 is a permanent cream hair color for people who want a cool blonde result with fuller grey coverage and a smoother-looking finish. This shade is usually chosen to refresh light hair, brighten the overall look, or reduce unwanted warm tones while keeping the hair surface looking glossy rather than dry.

What makes the formula stand out

What makes this formula more interesting than a basic colorant is the combination of pigments with conditioning ingredients and Bond Re-Plex technology. During permanent coloring, the hair cuticle opens so color molecules can settle inside the strand, which can make hair feel rougher or more fragile afterward. The Bond Re-Plex amino acid complex is included to help reduce breakage and improve resilience during coloring, so the hair feels stronger and more flexible once rinsed out.

Key conditioning ingredients

The formula also pairs its pigments with ingredients valued for how they help the hair fiber feel smoother and look more lively after the coloring step:

• Oleic acid — helps soften and condition the strand.
• Q10 and vitamin C — often used in cosmetic formulas aimed at maintaining a fresher, more vibrant appearance.

The creamy texture is practical too: it spreads more evenly through the hair, which can help achieve a more uniform Ash Blond result from roots to ends.

When people choose this shade

This type of permanent hair color suits someone who wants a longer-lasting shade change at home rather than a temporary tint. It can fit well:

• Before an event, when you want a refreshed look.
• As part of grey-blending upkeep.
• When refreshing faded blonde lengths that have started to look dull or brassy.

If your hair is very porous, heavily lightened, recently permed, or sensitive after repeated chemical processing, it is worth being extra cautious, as such hair can absorb color differently.

Important notes before you color

• Do a patch test before use and follow the instructions in the pack carefully.
• Avoid coloring if the scalp is irritated or if you have previously reacted to hair colorants.
• If you are unsure how an ash shade will develop on your current base, a strand test is a sensible first step.