For a single face shave, start with about an almond-sized dollop of cream (roughly 1–2 grams). Place it in a damp shaving bowl, on the tips of a damp shaving brush, or directly onto your wet fingertips. The key to a good lather is adding water gradually. Begin working the cream with your brush or hands, then slowly incorporate small amounts of water—a few drops at a time—while continuing to mix. This builds a soft, stable lather that should feel slick and creamy, not dry or bubbly.
The ideal consistency helps lift the beard hair and forms a light cushion between skin and razor. If the lather feels thin or disappears quickly, you likely need more product. If it feels thick, pasty, or dries on your skin, add a bit more water. Working the cream into damp skin with circular motions using a brush, as suggested in the product notes, can help soften stubble and distribute the lather evenly for better coverage.
Using too much cream won't harm anything but can be wasteful and may require more rinsing. Using too little might not provide enough lubrication, leading to razor drag. Adjust the amount based on your beard density and the size of the area you're shaving.