TOONIV ŠAMPOON HELEPRUUN 40ML V21 VICTORIA BEAUTY

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Toning shampoo light brown 40ml V21 victoria beauty

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Toning shampoo light brown 40ml V21 victoria beauty

€1.98

Victoria Beauty Tinting Shampoo Medium Brown V21 (40ml): semi-permanent cosmetic direct-dye shampoo; classic natural medium brown; good grey coverage. Aloe vera + UV filter.

Availability:

Out of stock

SKU

1077402

Ean

3800038712183

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Victoria Beauty Tinting Shampoo in shade Light Brown / Medium Brown (V21) is a semi-permanent cosmetic hair colourant in shampoo format from the Victoria Beauty range by Rubella Beauty (Bulgaria), providing a natural, classic medium brown tone for medium-brown to light-blonde hair with excellent grey hair coverage. Medium brown is the most versatile and universally flattering of all hair shades — its neutral, balanced tone provides a natural-looking colour result on a wide range of starting hair colours and is equally effective on grey hair for a seamlessly blended result. The direct dye formula deposits colour onto the outer cuticle surface without a peroxide developer, providing a gentle semi-permanent result that fades gradually over 4–8 washes. Aloe vera extract conditions and adds shine. UV filter protects the colour from UV-induced fading. Shade Medium Brown (V21): a classic, natural medium brown — versatile, flattering and easy to maintain. 40 ml tube.

⚠ Semi-permanent direct dye — may stain scalp, skin and clothing. Patch test before first use. Keep eyes closed during application.

40 ml. Cosmetic semi-permanent hair tinting shampoo.

NET QUANTITY: 40 ml

SHADE: V21 — Medium Brown.

INGREDIENTS (INCI): Direct hair dye(s), Aloe Barbadensis Leaf Extract, UV filter, shampoo base (see product label for full INCI list).

USE: Apply to clean, wet hair; massage until foam forms; leave for 15–20 minutes (4–5 washes) or up to 45 minutes (up to 8 washes); rinse thoroughly until water runs clear.

WARNINGS: For external cosmetic use only. May stain scalp, skin and clothing. Keep eyes closed during application — if product enters eyes, rinse immediately with water. Patch test before first use. In case of allergic reaction, discontinue use. Not a medicinal product. Keep out of reach of children.

STORAGE: Store at room temperature.

BEST BEFORE: See packaging.

COUNTRY OF ORIGIN: Bulgaria.

MANUFACTURER: Rubella Beauty (Victoria Beauty range), Rudozem, Bulgaria.

IMPORTER: VITATEKA OÜ, Mõisa tee 5, Kostivere alevik, Harjumaa, Estonia 74204, vitateka.ee

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Customer Questions

How long does the colour last and what makes it fade faster or slower?

The direct pigments sit on the hair’s outer layer and wash out gradually, so you can expect the medium brown tone to stay visible for about 4 to 8 shampoos. Processing time matters: leaving the shampoo on longer during application deposits more pigment, which extends the wear. Hair porosity is the other big factor — porous or damaged strands grab and hold colour more tightly, so the shade may last beyond 8 washes, while low-porosity hair may shed it sooner. The built-in UV filter helps slow fading from sunlight, but frequent washing, hot water, and clarifying shampoos will accelerate the fade. If you want the colour to linger, wash less often, use lukewarm water, and choose a gentle, colour-safe shampoo between tint refreshes.

Can I use this on bleached, highlighted, or very porous hair?

The formula uses direct dyes that don’t need peroxide, so it won’t further damage already-lightened hair. However, bleached or highly porous strands absorb pigment much more aggressively. In practice, the V21 medium brown can read significantly darker, almost dark brown, on bleached sections, and it may cling for well over 8 washes because the open cuticle traps the colour. Before committing to a full head, apply a small amount to a hidden strand, follow the recommended processing time, rinse, and evaluate. If the result is too intense, you can shorten the processing time on the next application or dilute the shampoo with a regular conditioner to soften the deposit. Also note that very porous hair may show uneven uptake if some areas are more damaged than others.

What’s the right way to do a patch test and why does it matter for this product?

Even though this is a non-oxidative, semi-permanent shampoo, the direct dyes and other ingredients can still trigger contact allergy in sensitive people. To test, mix a tiny amount of the product as you would for use, apply a pea-sized dab behind the ear or on the inner forearm, and leave it uncovered for 48 hours. Wash the area only if irritation appears. Watch for redness, itching, swelling, burning, or any rash — these signal a possible allergic reaction. If nothing happens after two days, the risk of a reaction during full application is low. Do this test before every first use of a new batch or if you’ve had a tattoo, henna, or previous hair dye reaction since your last use, because sensitisation can develop over time. If you have a known sensitivity to cosmetic colourants, consult a dermatologist before proceeding.

How do I avoid staining my skin, towels, and bathroom surfaces?

The direct pigments in this shampoo are designed to cling to hair, but they will also bind to skin, fabric, grout, and porous countertops if given the chance. Before starting, put on the gloves provided (or nitrile gloves) and smear a thin layer of petroleum jelly or a rich barrier cream along the hairline, ears, and nape — this creates a shield that wipes away cleanly. Keep a damp cloth handy to wipe any drips on the sink, tiles, or floor immediately; once the pigment dries it becomes much harder to remove. Use an old dark towel or a dedicated colour cape to protect clothing and shoulders. After rinsing the shampoo out, give the shower or tub a quick rinse with warm water and a mild cleaner before the residue sets. If staining does occur on skin, a gentle oil-based cleanser or micellar water usually lifts it within a day or two.

Delivery - terms and prices

After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.

Estonia

Pick-up at Vitateka store (T1, Peterburi tee 2)Free
Parcel locker Itella Smartpost2.28 €
Parcel locker Omniva3.05 €
Parcel locker DPD2.34 €

Free to a parcel locker for orders from 30 €

Packeta (selected countries)

Poland - home delivery (courier)5.00 € / 21 PLN
Slovakia - pick-up point (PUDO)3.80 €
Slovakia - courier5.87 €
Czech Republic - pick-up point (PUDO)3.93 €
Czech Republic - courier6.10 €
Hungary - pick-up point (PUDO)4.13 €
Romania - pick-up point (PUDO)3.61 €

Latvia

Parcel locker Itella Smartpost3.96 €
Parcel locker Omniva4.90 €
Parcel locker DPD4.13 €

Free to a parcel locker for orders from 35 €

Lithuania

Parcel locker Itella Smartpost3.96 €
Parcel locker Omniva4.95 €
Parcel locker DPD5.11 €

Free for orders from 40 €

Finland

Posti pick-up point6.90 €

Free for orders from 75 €

Other EU countries

International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.

Free delivery - on request

In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.

Contact

Email: [email protected]
Chat: message us in the chat

Delivery time

On average - up to 5 business days (depends on the selected delivery method).

Loyalty program - 5% cashback on purchases

Registered customers receive 5% cashback on purchases. Bonus points are credited automatically and can be used to pay for future orders.

Cashback and points rate

Cashback for registered customers5%
Earning rate1 EUR = 5 points
Point value1 point = 1 cent

Example: purchase of 100 EUR = +500 points ( 5 EUR )

Key conditions

Credit appliedafter invoice creation
Max payment with pointsup to 50% of the order
Validity period183 days
Reminder7 days before expiration

How the program works

For every 1 euro spent5 bonus points
1 bonus point equals1 cent
Cashback rate5% of the purchase amount
Bonuses are availableonly to registered and logged-in users

Bonuses are available only to registered and logged-in users

Using bonus points

You can pay with pointsup to 50% of the order value
Points can be used to pay forproducts, taxes, and shipping
Minimum balance for use1 point
If an order is returnedspent points are refunded

Bonuses are credited even when using coupons or when part of the order is paid with points

Validity period and notifications

Bonus points are valid183 days from the date of credit
Email reminder7 days before expiration
When are bonuses credited?after invoice creation
Are bonuses credited when using coupons?Yes
Are bonuses credited if part of the order is paid with points?Yes

How to start earning cashback

1) Register on the website - create an account to participate in the program.

Step 2

Log into your account - bonuses are credited only to logged-in users.

Step 3

Make purchases - cashback is credited automatically after invoice creation.

What it is

Victoria Beauty Tinting Shampoo Medium Brown V21 is a semi-permanent colour shampoo for those who want a natural-looking brown refresh without switching to long-lasting dye. It is usually chosen when hair needs a softer colour update, when first grey strands start to show, or when you want to deepen medium-brown to light-blonde hair with a classic medium brown tone that fades gradually rather than growing out with a sharp line.

How it works

The colour works through direct pigments that settle on the outer layer of the hair shaft. Unlike oxidative hair dye, this type of formula does not need a peroxide developer to create the shade. That makes the result more temporary: the tone washes out little by little over roughly 4–8 shampoos, depending on processing time and hair porosity. Many people like this format because it lets them try a brown shade, revive dull-looking lengths, or blend grey hair in a lower-commitment way.

Key features

What makes this Victoria Beauty shampoo interesting is the combination of colour and cosmetic extras:

Aloe vera — helps the hair feel smoother and look shinier, which matters because fresh colour tends to look best when the surface of the hair reflects light evenly.
UV filter — helps reduce fading caused by sun exposure, so the medium brown tone can stay truer for longer between washes.
Balanced V21 shade — neither overly warm nor overly cool, which is why it tends to look natural on a broad range of starting shades.

When people choose it

This tinting shampoo suits someone who wants:

A quick colour refresh at home.
A softer way to blend visible greys.
A short-term change before committing to permanent colouring.
To keep brown hair looking richer and more even before an event or as part of regular hair maintenance.

Important notes

As with any direct-dye hair cosmetic, do a patch test before first use.
Handle it carefully, as the pigments may mark skin, fabrics, or porous surfaces.
If you have very light, damaged, bleached, or highly porous hair, the final result may appear stronger or hold on longer than expected.

Toning shampoo light brown 40ml V21 victoria beauty

What it is

How it works

Key features

When people choose it

Important notes

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