Bad Girl

TINT SEMI-PERMANENT EFFECT COLOR Bad Girl PURPLE 150ML

BAD GIRL Purple Storm Violet/Purple (150ml): cosmetic semi-permanent direct hair colour, deep violet-purple shade.
€9.10
Out of stock
  • Parcel machine delivery from €1.77
  • Free delivery from €30.00
  • Usually dispatched in 1–2 business days
All delivery options and terms

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SKU:
100000011170
EAN:
4650092455552
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BAD GIRL Purple Storm is a semi-permanent cosmetic hair colour product in shade Violet/Purple — an entrancing, deep-violet shade inspired by the colour of a boundless stormy sky, for those who are ready to make a bold statement. BAD GIRL direct hair colours are ammonia-free, peroxide-free, no-PPD ready-to-use direct pigment products. Purple Storm delivers a rich, deep blue-violet purple tone: on pre-lightened or very light blonde hair, it provides a vivid, saturated violet-purple result; on grey/white hair, a full deep-purple coverage; on medium blonde or light-brown hair, a cool purple-violet overlay with depth. The keratin complex conditions and smooths; vitamin E provides antioxidant care; linseed oil moisturises and adds shine. Lasts up to 100 days / over 10 washes; colour is vibrant even after hot water washing; does not transfer onto clothing or bedding once dry. 150 ml applicator bottle.

⚠ Colour result may vary from packaging image. Use gloves during application. Patch test before first use.

150 ml. Cosmetic semi-permanent direct hair colour. Shade: Violet/Purple (Purple Storm).

NET QUANTITY: 150 ml

SHADE: Purple Storm — Violet/Purple.

INGREDIENTS (INCI): Key actives: Direct hair dye(s) (violet/purple pigments), Keratin, Tocopheryl Acetate (Vitamin E), Linum Usitatissimum (Linseed) Seed Oil. Ammonia-free. Peroxide-free. No PPD. (See product label for full INCI list.)

USE: Put on gloves. Apply evenly to clean, dry hair with applicator from roots to tips. Leave for 20–30 minutes. Rinse thoroughly until water runs clear.

WARNINGS: For external cosmetic use only. Always wear gloves during application. Patch test before first use. May stain skin during application. Colour result may differ from packaging. Avoid contact with eyes. Not for use on eyelashes or eyebrows. In case of allergic reaction, discontinue use. Not a medicinal product. Keep out of reach of children.

STORAGE: Store at room temperature.

BEST BEFORE: See packaging.

COUNTRY OF ORIGIN: Russia.

MANUFACTURER: BAD GIRL (Acme Professional), Russia.

IMPORTER: VITATEKA OÜ, Mõisa tee 5, Kostivere alevik, Harjumaa, Estonia 74204, vitateka.ee

What it is

Bad Girl Purple Storm is a semi-permanent direct hair colour for those who want a clear violet-purple tone without ammonia, peroxide or PPD. This type of hair dye works by depositing ready-made colour pigments onto the hair rather than lightening it first, which makes it a practical option for people who like expressive shades but prefer a gentler colouring format. The result is usually brightest on pre-lightened or very light hair, while darker blondes and light brown hair tend to get a cooler purple cast with added depth.

Key components

What makes this formula interesting is the combination of colour and conditioning ingredients:

  • Keratin helps smooth the hair surface, so the shade can look more even and the lengths feel less rough after colouring.
  • Vitamin E acts as an antioxidant.
  • Linseed oil helps soften the hair and improve shine.

In a product like this, these additions matter because direct pigments sit on the outer layers of the hair, and a smoother surface often reflects light better, making the colour appear richer.

When people choose it

This Bad Girl semi-permanent hair colour suits many colouring scenarios:

  • Refreshing faded purple lengths.
  • Trying a bold fashion shade without permanent dye.
  • Adding a visible violet tone to light bases.

On grey or white hair, the shade can appear especially intense because there is little underlying pigment to mute it. Longevity depends on the starting hair colour, porosity, washing habits and heat styling, but semi-permanent colour is often chosen precisely because it gives room to experiment without a long-term commitment.

Important notes

As with any vivid hair colour, it is worth remembering that the final result depends on the original base and condition of the hair, not only on the shade shown on the pack.

  • Do a patch test before first use.
  • Wear gloves during application.
  • Take extra caution if your hair is very porous, freshly bleached or sensitive after other chemical services.

Specifications

Brand Bad Girl

Delivery - terms and prices

After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.

Estonia
  • Pick-up at Vitateka store (T1, Peterburi tee 2)Free
  • Parcel locker Itella Smartpost2.28 €
  • Parcel locker Omniva3.05 €
  • Parcel locker DPD2.34 €
Free to a parcel locker for orders from 30 €
Packeta (selected countries)
  • Poland - home delivery (courier)5.00 € / 21 PLN
  • Slovakia - pick-up point (PUDO)3.80 €
  • Slovakia - courier5.87 €
  • Czech Republic - pick-up point (PUDO)3.93 €
  • Czech Republic - courier6.10 €
  • Hungary - pick-up point (PUDO)4.13 €
  • Romania - pick-up point (PUDO)3.61 €
Latvia
  • Parcel locker Itella Smartpost3.96 €
  • Parcel locker Omniva4.90 €
  • Parcel locker DPD4.13 €
Free to a parcel locker for orders from 35 €
Lithuania
  • Parcel locker Itella Smartpost3.96 €
  • Parcel locker Omniva4.95 €
  • Parcel locker DPD5.11 €
Free for orders from 40 €
Finland
  • Posti pick-up point6.90 €
Free for orders from 75 €
Other EU countries

International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.

Free delivery - on request

In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.

Delivery time

On average - up to 5 business days (depends on the selected delivery method).

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Customer Questions

Bad Girl Purple Storm is a semi-permanent direct dye, meaning it deposits pigment without lifting your natural colour. Because it contains no ammonia or peroxide, it cannot lighten hair — it only adds tone on top of what is already there.

Read the full answer How will Purple Storm look on my current hair colour — do I need to bleach first?
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Because Purple Storm is a semi-permanent direct dye, the pigments sit on the outer layers of the hair and rinse away incrementally with each wash. There is no single fixed number of washes — real-world durability varies widely.

Read the full answer How long does the colour last and what makes it fade faster or slower?
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Patch test: Mix a small amount of product and apply behind the ear or on the inner forearm. Wait 48 hours. If redness, itching, swelling, or irritation occurs, do not use the product on your hair.

Read the full answer What is the right way to apply Purple Storm and what safety steps should I follow?
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Direct dyes rely on a relatively smooth hair surface for an even, reflective finish. The three added ingredients each play a practical role:

Read the full answer How do the keratin, vitamin E, and linseed oil in the formula affect the colour result and hair feel?
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Bleaching, perming, and chemical straightening all leave the cuticle raised and the internal structure temporarily compromised. In that state, hair acts like a sponge — it absorbs direct dye rapidly and unevenly.

Read the full answer Can I use Purple Storm right after bleaching, perming, or a chemical straightening service?
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