Free delivery: Estonia €30 · Latvia €35 · Lithuania €40 · Finland €60 · Poland €50
Free delivery: Estonia €30 · Latvia €35 · Lithuania €40 · Finland €60 · Poland €50. 14 days to return unopened goods. Original products from official suppliers. Convenient payment: bank links, Visa/Mastercard, Apple Pay, Google Pay, PayPal. We explain how the products differ and help you choose
Bleaching, perming, and chemical straightening all leave the cuticle raised and the internal structure temporarily compromised. In that state, hair acts like a sponge — it absorbs direct dye rapidly and unevenly.
Why waiting helps: Over 7–14 days the cuticle gradually settles, porosity normalises, and the hair's moisture balance re-stabilises. Applying Purple Storm during this window often produces blotchy, overly intense spots (especially on the ends) that are difficult to correct.
If you must colour sooner: Do a strand test on a hidden section first. Dilute the dye with a white conditioner (1:1 or 1:2) to slow uptake, and reduce processing time by half. Monitor visually every few minutes.
Aftercare: Use a protein–moisture balancing mask in the days between the chemical service and the colour application. Avoid heat styling and harsh shampoos during this recovery period.
General rule: The more recent and aggressive the prior service, the longer the wait should be. When in doubt, consult the stylist who performed the chemical work — they know your hair's current condition best.