PURE LINE Strengthening Shampoo is designed for daily hair care. It gently cleanses the hair and scalp and helps maintain a well-groomed look and a feeling of stronger hair without weighing it down.
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PURE LINE Strengthening Shampoo is designed for daily hair care. It gently cleanses the hair and scalp and helps maintain a well-groomed look and a feeling of stronger hair without weighing it down.
EffectsApply a small amount of shampoo to wet hair, lather with gentle massage, then rinse thoroughly with water. Repeat if needed.
Hair TypeWeakened hair that needs strengthening care.
Volume400 ml.
Delivery - terms and prices
After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.
International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.
In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.
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Email: [email protected]
On average - up to 5 business days (depends on the selected delivery method).
Loyalty program - 5% cashback on purchases
Registered customers receive 5% cashback on purchases. Bonus points are credited automatically and can be used to pay for future orders.
1) Register on the website - create an account to participate in the program.
Log into your account - bonuses are credited only to logged-in users.
Make purchases - cashback is credited automatically after invoice creation.
Elfa Pharm PURE LINE Strengthening Shampoo 400 ml is a shampoo for weakened hair that needs gentle cleansing without a heavy after-feel. People usually choose this type of hair product when strands seem fragile, look flat, or lose their neat appearance easily. The formula is meant to wash away sebum, dust and styling residue while helping hair feel smoother, lighter and more resilient to ordinary mechanical stress such as brushing and drying.
“Strengthening” in a shampoo usually does not mean changing the structure of new hair growth at the root. In practice, it refers to helping the hair fibre look and feel more solid along its length. A cleansing base removes impurities from the scalp and hair surface, while conditioning components can soften the cuticle — the outer layer of the hair shaft. When the cuticle lies flatter, hair tends to tangle less, reflects light better and feels less rough, which gives the impression of stronger, better-managed lengths.
This format suits regular washing, especially for those who want a simple cleansing step that does not overload the hair. It can fit well into a regimen for fine, tired-looking or easily tangled hair, and it is also practical if you use styling products and need frequent washing. For best cosmetic results, it is often paired with a matching balm or mask on the lengths, particularly if the ends are dry or porous.
Elfa Pharm PURE LINE Strengthening Shampoo is a straightforward option for people who want clean roots, a tidy look and softer-feeling hair without unnecessary complexity. If your scalp is very sensitive, or if your hair is strongly damaged from bleaching, heat styling or chemical processing, introduce any new shampoo with attention to how your skin and hair respond.
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