Premium Fashion Color Hair Dye "Medium Ash Blonde" 7.1, 130 ml-Rubella
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- SKU:
- V00000014634
- EAN:
- 3800038934264
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Premium Fashion Color Hair Dye "Medium Ash Blonde" 7.1, 130 ml
Description:
Creamy permanent hair dye with innovative Bond Re-Plex technology. The dye contains a combination of Q10, oleic acid, and vitamin C, which slow down hair aging and promote hair strength and vitality. Additional protection is provided by the Bond Re-Plex amino acid complex within the hair structure. This reduces hair fragility and restores its vitality and strength. The result is shiny and healthy hair with vibrant color!
Package Includes:
- Tube of cream dye 50 ml
- Developer bottle 50 ml
- Tube of Bond Re-Plex 30 ml
- Protective gloves
- Instructions for use
Net Content:
130 ml
Ingredients (according to INCI):
See packaging.
Instructions for Use:
- Mix the oxidizer and cream dye thoroughly until the mixture is completely homogeneous.
- Apply the prepared mixture with a brush to the roots, lengths, and ends of the hair, dividing the hair into thin sections for even coverage.
- Leave to process for approximately 30 minutes, then rinse thoroughly. Apply the entire conditioner pack, leave for 2–5 minutes, and rinse again.
Warnings:
- Hair dyes may cause severe allergic reactions. Read and follow the instructions carefully.
- Mixing ratio: 1:1.
- This product is not intended for persons under the age of 16.
- In case of allergic reactions, discontinue use and consult a doctor.
- For external use only.
Storage Conditions:
- Store at a temperature of +5ºC to +25ºC in a dry, dark place, out of reach of children.
Best Before:
See packaging.
Manufacturer:
Rubella Beauty AD, Bulgaria
Importer:
Vitateka OÜ, Mõisa tee 5, Kostivere village, Jõelähtme municipality, Harjumaa,
What this hair colour is
Rubella Beauty Premium Fashion Color Hair Dye Medium Ash Blonde 7.1 is a permanent cream hair color designed for people who want a cool-toned blonde result with more attention to the condition of the hair during colouring. Shade 7.1 belongs to the ash blonde family, so it is usually chosen when the aim is a softer, less golden tone. The creamy texture helps spread the mixture more evenly through the hair, which is useful for full-head colouring, root refresh sessions, or refreshing the lengths.
Bond Re-Plex approach
What makes this permanent dye more interesting than a basic colorant is the Bond Re-Plex approach. During colouring, the hair fibre goes through an alkaline and oxidative process that can leave it feeling rougher and more fragile. Bond Re-Plex is described as an amino acid complex that works within the hair structure, helping reduce breakage and making the strands feel more resilient after the service. In simple terms, it is there not only to deposit colour, but also to help the hair hold onto more strength while the shade develops.
Key ingredients
The formula also includes several components often used in colour products intended for hair that looks dull, tired or stressed by frequent styling and repeated dyeing:
- Q10 — known in cosmetics as an antioxidant ingredient and often used in products aimed at maintaining a more vital appearance of hair.
- Oleic acid — a fatty acid that helps soften the feel of the hair and can improve smoothness and shine.
- Vitamin C — contributes antioxidant protection as well.
When people choose it
This type of product suits those who want a long-lasting colour change rather than a wash-out tint, especially if they prefer a blonde shade with an ash direction and want the hair to look glossy rather than flat after colouring. It can fit into a home colouring routine when grey coverage, root maintenance or a cooler blonde refresh is the goal. For the best result, choose the shade with your current hair colour and previous colouring history in mind, because ash tones can develop differently on porous, bleached or very warm bases.
Important to know before use
As with any permanent hair dye, a cautious approach matters. Keep these points in mind:
- Hair colourants can cause serious allergic reactions, so a patch test and careful reading of the instructions are important before use.
- If the scalp is sensitive or irritated, or the hair has been heavily lightened or chemically processed, it is sensible to be extra careful or ask a hair professional for advice.
Specifications
| Brand | Rubella Beauty |
|---|---|
| Product type | Henna/dye |
| Application area | Hair |
| Cosmetic concern | Grey hair/colouring |
| Action / Effect | Brightening/even tone |
| Key ingredient | Vitamin C |
| Hair type | Grey |
Delivery - terms and prices
After placing an order, delivery is processed on business days. Package design and product images may differ. We dispatch orders within 1–2 working days. Transit time depends on the carrier: within Estonia and to Finland usually up to 3 days, to Latvia 3–4 days, to Lithuania 4–5 days, to Poland up to 7 days. Omniva International Post shows its own lead time for each service.
- Pick-up at the Vitateka store (T1, Peterburi tee 2, Tallinn)Free
- Smartpost parcel locker2.15 €
- DPD parcel locker2.19 €
- Omniva parcel locker2.88 €
- Smartpost courier4.60 €
- DPD courier5.38 €
- Omniva courier6.20 €
- DPD parcel locker3.79 €
- Omniva parcel locker4.50 €
- DPD courier5.13 €
- Omniva courier6.05 €
- Unisend (LP Express) parcel locker2.31 €
- DPD parcel locker3.79 €
- Omniva parcel locker4.55 €
- DPD courier5.13 €
- Omniva courier6.05 €
- Posti FI parcel locker / pick-up point6.17 €
- Omniva International Post - Economy (up to 2 kg, 4–8 days)from 7.22 €
- Omniva International Post - Standard (up to 30 kg, 3–6 days)from 7.89 €
- Packeta courier to your door5.01 €
- Omniva International Post - Economy (up to 2 kg, 7–9 days)from 6.74 €
- Omniva International Post - Standard (up to 30 kg, 6–8 days)from 7.60 €
- Czech Republic - pick-up point (PUDO)from 3.93 €
- Czech Republic - courierfrom 6.10 €
- Slovakia - pick-up point (PUDO)from 3.80 €
- Slovakia - courierfrom 5.87 €
- Hungary - pick-up point (PUDO)from 4.13 €
- Hungary - courierfrom 7.42 €
- Romania - pick-up point (PUDO)from 3.61 €
Omniva International Post - the price depends on the country and the parcel weight. See the full price table on our Delivery page.
In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.
Email: [email protected]
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Dispatch 1–2 working days; in transit: Estonia and Finland up to 3 days, Latvia 3–4 days, Lithuania 4–5 days, Poland up to 7 days.
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Customer Questions
Yes, the 7.1 Medium Ash Blonde is designed to give a cool-toned, ashy blonde result, which typically has less golden or yellow undertone than a warm or neutral blonde shade. The 'ash' designation means the formula contains pigments intended to counteract warm, orange, or yellow tones. However, achieving the exact cool tone on the box can depend on your starting hair colour. On natural hair that is already within the blonde range, the ashy result is more predictable. If you are covering grey hair, the ash tones generally provide good coverage. The challenge arises on hair that is darker, very porous, or has previous warm-toned colour. On a warm base (e.g., previous golden highlights or brassy tones), the ash pigments may mix with the underlying warmth, potentially resulting in a muted, darker, or slightly greenish tone, rather than a pure ash. For this reason, a strand test is highly recommended if your hair history is complex or your goal is a significant colour shift. This dye is best suited for refreshing existing ash blonde, toning down light warmth, or colouring natural light brown to blonde hair where a cooler result is desired.
Bond Re-Plex is described in the product information as an amino acid complex. Its purpose is to work within the hair structure during the colouring process to help reduce breakage and make the hair feel more resilient afterwards. Permanent hair dye works by opening the hair cuticle in an alkaline environment and using an oxidant to remove natural pigment and deposit new colour. This process can temporarily weaken the internal protein bonds of the hair. The Bond Re-Plex ingredients are formulated to engage with the hair during this time, aiming to help it retain more of its internal strength. It's important to understand this is not identical to professional bond-building treatments like Olaplex, which use a specific patented molecule (bis-aminopropyl diglycol dimaleate) to seek out and repair broken disulfide bonds. While both concepts aim to protect hair during colouring, Bond Re-Plex represents this product's specific approach to hair care during the service, using an amino acid complex. It is a beneficial feature for a home colourant, focusing on condition, but it does not replace the need for general post-colour care with good quality conditioners and occasional treatments, especially if your hair is already damaged.
This product is formulated with hair condition in mind, which makes it a potentially better choice for dry or damaged hair than a basic permanent dye. The Bond Re-Plex aims to help maintain strength, while ingredients like Oleic Acid (a fatty acid for softness and shine) and antioxidants (Q10, Vitamin C) are included to support the hair's appearance during and after colouring. However, colouring already compromised hair always carries risk. For the best chance of a good result, prepare your hair in the days before application by using a deeply conditioning mask to improve moisture levels. Always perform the mandatory allergy patch test 48 hours before. On the day, apply the dye carefully, avoiding rough combing, and strictly follow the development time—over-processing will worsen damage. After rinsing, use the provided conditioner thoroughly. Your long-term routine should include sulphate-free shampoos and weekly intensive masks to manage porosity and maintain the ash tone, as damaged hair can lose colour and develop brassiness faster. If your hair is severely damaged (stretchy, gummy when wet), it is sensible to seek advice from a professional colourist before applying any permanent colour at home.
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