Premium Fashion Color Hair Dye "Medium Ash Blonde" 7.1, 130 ml-Rubella

Yes, the 7.1 Medium Ash Blonde is designed to give a cool-toned, ashy blonde result, which typically has less golden or yellow undertone than a warm or neutral blonde shade. The 'ash' designation means the formula contains pigments intended to counteract warm, orange, or yellow tones. However, achieving the exact cool tone on the box can depend on your starting hair colour. On natural hair that is already within the blonde range, the ashy result is more predictable. If you are covering grey hair, the ash tones generally provide good coverage. The challenge arises on hair that is darker, very porous, or has previous warm-toned colour. On a warm base (e.g., previous golden highlights or brassy tones), the ash pigments may mix with the underlying warmth, potentially resulting in a muted, darker, or slightly greenish tone, rather than a pure ash. For this reason, a strand test is highly recommended if your hair history is complex or your goal is a significant colour shift. This dye is best suited for refreshing existing ash blonde, toning down light warmth, or colouring natural light brown to blonde hair where a cooler result is desired.

Bond Re-Plex is described in the product information as an amino acid complex. Its purpose is to work within the hair structure during the colouring process to help reduce breakage and make the hair feel more resilient afterwards. Permanent hair dye works by opening the hair cuticle in an alkaline environment and using an oxidant to remove natural pigment and deposit new colour. This process can temporarily weaken the internal protein bonds of the hair. The Bond Re-Plex ingredients are formulated to engage with the hair during this time, aiming to help it retain more of its internal strength. It's important to understand this is not identical to professional bond-building treatments like Olaplex, which use a specific patented molecule (bis-aminopropyl diglycol dimaleate) to seek out and repair broken disulfide bonds. While both concepts aim to protect hair during colouring, Bond Re-Plex represents this product's specific approach to hair care during the service, using an amino acid complex. It is a beneficial feature for a home colourant, focusing on condition, but it does not replace the need for general post-colour care with good quality conditioners and occasional treatments, especially if your hair is already damaged.

This product is formulated with hair condition in mind, which makes it a potentially better choice for dry or damaged hair than a basic permanent dye. The Bond Re-Plex aims to help maintain strength, while ingredients like Oleic Acid (a fatty acid for softness and shine) and antioxidants (Q10, Vitamin C) are included to support the hair's appearance during and after colouring. However, colouring already compromised hair always carries risk. For the best chance of a good result, prepare your hair in the days before application by using a deeply conditioning mask to improve moisture levels. Always perform the mandatory allergy patch test 48 hours before. On the day, apply the dye carefully, avoiding rough combing, and strictly follow the development time—over-processing will worsen damage. After rinsing, use the provided conditioner thoroughly. Your long-term routine should include sulphate-free shampoos and weekly intensive masks to manage porosity and maintain the ash tone, as damaged hair can lose colour and develop brassiness faster. If your hair is severely damaged (stretchy, gummy when wet), it is sensible to seek advice from a professional colourist before applying any permanent colour at home.