TOONIV ŠAMPOON KOHV 40ML V30 VICTORIA BEAUTY

Skip to the beginning of the images gallery

TOONIV ŠAMPOON RUBIIN 40ML V49 VICTORIA BEAUTY

Шампунь "Кокос и пребиотики" 200 ML

Toning shampoo coffee 40ml V30 victoria beauty

Home
Catalog
Cosmetics
Hair care
Hair coloring and henna
Toning shampoo coffee 40ml V30 victoria beauty

€2.10

Victoria Beauty Tinting Shampoo Coffee V30 (40ml): semi-permanent cosmetic direct-dye shampoo for medium-brown to light-blonde hair; warm coffee-brown shade; good grey coverage. Aloe vera + UV filter.

Availability:

Out of stock

SKU

10770404

Ean

3800038712206

Not sure what to choose?

Message us in chat - we’ll help you choose the right product in simple terms.

We’ll explain the difference
We’ll help you choose
We’ll explain delivery

Victoria Beauty Tinting Shampoo in shade Coffee (V30) is a semi-permanent cosmetic hair colourant in shampoo format from the Victoria Beauty range by Rubella Beauty (Bulgaria), providing a warm coffee-brown tone for medium-brown to light-blonde hair with excellent grey hair coverage. The semi-permanent direct dye formula deposits colour molecules onto the hair cuticle and outer cortex surface during the foaming application process, providing a progressive colour enhancement that is buildable by varying the development time. Unlike permanent oxidative dyes, no peroxide developer is required and the hair's internal cortex structure is preserved. The formula contains aloe vera extract (Aloe barbadensis gel) for conditioning softness and natural shine, and a UV filter that protects the deposited colour from fading by UV radiation exposure. The colour result lasts 4–8 shampoo washes depending on development time (20 minutes for 4–5 washes; 45 minutes for approximately 8 washes). Shade Coffee (V30): a rich, warm dark coffee-brown tone — a classic, deeply saturated warm brown for a glossy, lustrous result. 40 ml tube.

⚠ Semi-permanent direct dye — may stain scalp, skin and clothing. Perform a patch test before first use. Keep away from eyes.

40 ml. Cosmetic semi-permanent hair tinting shampoo.

NET QUANTITY: 40 ml

SHADE: V30 — Coffee.

INGREDIENTS (INCI): Direct hair dye(s), Aloe Barbadensis Leaf Extract, UV filter, shampoo base (see product label for full INCI list).

USE: Apply to clean, wet hair; massage until foam forms; leave for 15–45 minutes depending on desired intensity; rinse thoroughly until water runs clear.

WARNINGS: For external cosmetic use only. May stain scalp, skin and clothing — wear protective gloves; protect surfaces. Keep eyes closed during application — if product enters eyes, rinse immediately and thoroughly with water. Perform a skin patch test before first use. In case of allergic reaction, discontinue use. Not a medicinal product. Keep out of reach of children.

STORAGE: Store at room temperature.

BEST BEFORE: See packaging.

COUNTRY OF ORIGIN: Bulgaria.

MANUFACTURER: Rubella Beauty (Victoria Beauty range), Rudozem, Bulgaria.

IMPORTER: VITATEKA OÜ, Mõisa tee 5, Kostivere alevik, Harjumaa, Estonia 74204, vitateka.ee

Write Your Own Review

Customer Questions

How long does the coffee tint last and what makes it fade faster or slower?

The colour is deposited by direct dyes that sit on the cuticle and outer hair shaft, so it gradually rinses away with each shampoo. Most people see noticeable tone for 4 to 8 washes, but the exact number depends on three main factors. First, hair porosity: more porous (often damaged or chemically treated) hair grabs more pigment initially but can also release it faster if the cuticle is very open. Second, starting colour: on medium-brown hair the coffee shade adds warmth and depth; on dark blonde it reads as a richer brown; on very light or bleached hair the result is significantly more intense and may last longer because there’s less natural pigment to compete with. Third, UV exposure: the formula includes a UV filter to slow sun-induced fading, but prolonged strong sunlight will still accelerate wash-out, especially for warm brown tones that tend to lose richness first. To extend the life of the tint, wash with lukewarm rather than hot water, use a sulphate-free shampoo for subsequent washes, and wear a hat or use a leave-in UV spray if you’re in strong sun for hours. Re-application is safe whenever the tone fades, since there’s no oxidative chemistry to build up.

What’s the right way to apply it so the colour is even and I don’t stain my skin, towels, or bathroom?

Because the product combines a cleansing base with direct dyes, you use it in the shower exactly like a normal shampoo — but with a few precautions. Put on the gloves provided (or any nitrile gloves) before opening the sachet; the coffee pigment stains skin, nails, towels, grout, and shower curtains quickly. Wet hair thoroughly, squeeze the 40 ml contents into your hand, and work it into a foam from roots to ends, making sure every strand is coated. The foaming action helps distribute the tint evenly, which is especially useful for blending first grey hairs. Leave the foam on for 3 minutes if you want a subtle refresh, or up to 10 minutes for a deeper, richer coffee tone; do not exceed 10 minutes. Rinse with lukewarm water until the runoff is completely clear — any residual foam left on the hairline or neck will transfer to towels or pillowcases. After rinsing, blot hair with an old dark towel rather than a light one. Clean any splashes on tiles, grout, or the shower tray immediately with a bathroom cleaner; dried stains are much harder to remove. The aloe vera in the formula leaves hair feeling smoother, so a separate conditioner is optional but can be used if your ends are dry.

Will this shade work on my current hair colour, and should I test it first if my hair is light or damaged?

The shade is formulated for a medium-brown to light-blonde starting base. On natural medium-brown hair it deepens the tone and adds a warm coffee richness. On dark-blonde (level 7–8) it shifts the colour toward a soft chestnut-brown with visible grey blending. On light-blonde or highlighted hair (level 9–10) the same pigments deposit much more intensely, often producing a noticeably darker, warmer result than expected — sometimes edging toward a red-brown rather than a neutral coffee. If your hair is heavily bleached, porous, or has had a recent perm, relaxer, or other chemical service, the cuticle is more open and will absorb pigment unevenly; a strand test on a hidden section (behind the ear or at the nape) for the full 10 minutes will show exactly how the shade develops on your hair. The same applies if you have a lot of grey: resistant grey strands may take the tint lighter than the surrounding hair, so checking a few grey hairs in the test helps you decide whether you need a longer processing time or a follow-up with a dedicated grey-coverage product. Always do the recommended patch test 48 hours before first use to rule out sensitivity, even if you’ve used other tinting shampoos without issues.

Delivery - terms and prices

After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.

Estonia

Pick-up at Vitateka store (T1, Peterburi tee 2)Free
Parcel locker Itella Smartpost2.28 €
Parcel locker Omniva3.05 €
Parcel locker DPD2.34 €

Free to a parcel locker for orders from 30 €

Packeta (selected countries)

Poland - home delivery (courier)5.00 € / 21 PLN
Slovakia - pick-up point (PUDO)3.80 €
Slovakia - courier5.87 €
Czech Republic - pick-up point (PUDO)3.93 €
Czech Republic - courier6.10 €
Hungary - pick-up point (PUDO)4.13 €
Romania - pick-up point (PUDO)3.61 €

Latvia

Parcel locker Itella Smartpost3.96 €
Parcel locker Omniva4.90 €
Parcel locker DPD4.13 €

Free to a parcel locker for orders from 35 €

Lithuania

Parcel locker Itella Smartpost3.96 €
Parcel locker Omniva4.95 €
Parcel locker DPD5.11 €

Free for orders from 40 €

Finland

Posti pick-up point6.90 €

Free for orders from 75 €

Other EU countries

International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.

Free delivery - on request

In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.

Contact

Email: [email protected]
Chat: message us in the chat

Delivery time

On average - up to 5 business days (depends on the selected delivery method).

Loyalty program - 5% cashback on purchases

Registered customers receive 5% cashback on purchases. Bonus points are credited automatically and can be used to pay for future orders.

Cashback and points rate

Cashback for registered customers5%
Earning rate1 EUR = 5 points
Point value1 point = 1 cent

Example: purchase of 100 EUR = +500 points ( 5 EUR )

Key conditions

Credit appliedafter invoice creation
Max payment with pointsup to 50% of the order
Validity period183 days
Reminder7 days before expiration

How the program works

For every 1 euro spent5 bonus points
1 bonus point equals1 cent
Cashback rate5% of the purchase amount
Bonuses are availableonly to registered and logged-in users

Bonuses are available only to registered and logged-in users

Using bonus points

You can pay with pointsup to 50% of the order value
Points can be used to pay forproducts, taxes, and shipping
Minimum balance for use1 point
If an order is returnedspent points are refunded

Bonuses are credited even when using coupons or when part of the order is paid with points

Validity period and notifications

Bonus points are valid183 days from the date of credit
Email reminder7 days before expiration
When are bonuses credited?after invoice creation
Are bonuses credited when using coupons?Yes
Are bonuses credited if part of the order is paid with points?Yes

How to start earning cashback

1) Register on the website - create an account to participate in the program.

Step 2

Log into your account - bonuses are credited only to logged-in users.

Step 3

Make purchases - cashback is credited automatically after invoice creation.

What it is

Victoria Beauty Tinting Shampoo Coffee V30 is a semi-permanent tinting shampoo designed to refresh hair colour in a simple wash-step format. People usually choose this type of product when they want a warmer brown tone without committing to permanent dye, or when they want to revive faded lengths between full colouring sessions. Shade Coffee suits medium-brown to light-blonde hair and gives a rich coffee-brown result with noticeable grey blending.

How it works

The colour works through direct dyes. These pigment molecules attach mainly to the hair cuticle and the outer part of the hair shaft during application, rather than changing the inner structure the way oxidative colour does. That is why no peroxide developer is needed. In practice, this means a gentler, temporary colour refresh that gradually washes out over about 4 to 8 shampoos. Leaving it on for a shorter time gives a softer effect, while a longer processing time allows more pigment to settle on the hair for a deeper tone.

What makes this formula especially practical is the combination of colour and washing base in one product. The foaming texture helps spread the tint more evenly through the hair, which is useful when refreshing overall tone or softening the contrast of first grey strands.

Key components

Aloe vera — helps the hair feel smoother and look shinier after rinsing.
UV filter — helps the deposited shade resist fading from sun exposure, which is helpful for warm brown tones that can lose richness faster in strong light.

When people choose it

This hair colouring shampoo can fit several situations:

Adding depth to light-brown hair.
Warming up dark blonde lengths.
Refreshing brown colour between salon visits.
Trying a non-permanent change before moving to a longer-lasting shade.

Results depend on the starting colour and porosity of the hair, so lighter or more porous strands usually take on more visible warmth.

Important notes

As with any direct-dye hair product, do a patch test before first use.
Keep it away from the eyes.
It may stain skin, fabrics, towels, or bathroom surfaces, so gloves and a little preparation are a good idea.
If your hair is very light, heavily bleached, damaged, or freshly chemically treated, test on a small section first to check how intensely the colour develops.

Toning shampoo coffee 40ml V30 victoria beauty

What it is

How it works

Key components

When people choose it

Important notes

More from this brand

More in this category