Juuksevärvi šampoon
Hair Dye Shampoo "Wild Plum" 40ML
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Hair Dye Shampoo "Wild Plum" 40ML

€1.98

Intended for hair from medium brown to light blonde. Effectively covers gray hair.

Availability:
Out of stock
SKU
10770408
Ean
3800038712244

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Intended for hair from medium brown to light blonde. Effectively covers gray hair.

Application:

Apply the product to clean and damp hair. Massage the hair until foam forms.

Leave on hair: 20 min for 4-5 sessions of durability; 45 min for 8 washing sessions.

After coloring, thoroughly rinse the hair. Rinse hair with water until it becomes clean. In the case of coloring gray and lightened hair, the coloring effect may be more intense.

Read precautions on the attached leaflet. The product has undergone dermatological testing.

Store at a temperature of +5 to +25°C.

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Customer Questions
How long does the colour last and what makes it more or less intense?
The colour deposits on the outer hair layer and washes out progressively, typically lasting 3–8 washes depending on how often you shampoo and how porous your hair is. On medium brown hair you will usually see a cool plum reflection that adds depth rather than a strong colour shift. On light blonde or pre-lightened hair the same pigments appear much more vivid because the lighter base lets the tone show through clearly. Gray and very porous strands also grab pigment more aggressively, so the result can look deeper or brighter than expected.You control intensity mainly by leave-on time. A quick lather-and-rinse (1–2 minutes) gives a subtle refresh; leaving the foam on for 5–10 minutes builds a noticeably stronger plum tone. Because the product does not use oxidative developers, the colour cannot lift your natural shade — it only adds tone on top of what is already there. Hard water, clarifying shampoos, and frequent heat styling accelerate fading. If you want the reflection to stay visible longer, wash with cool water, use a sulphate-free shampoo between applications, and limit hot-tool use on the lengths.
How should I apply it on light, bleached, or mostly gray hair to avoid an overly strong result?
If your hair is bleached, highlighted, very light blonde, or more than 50 % gray, the cuticle is more open and will take up pigment quickly. Start with a strand test: apply a small amount to a hidden section, leave it for just one minute, rinse, and check the tone. If the plum looks too intense, you have two practical levers. First, cut the leave-on time to 30–60 seconds for subsequent full-head uses. Second, dilute the colour shampoo 1:1 or 1:2 with your regular mild shampoo in your hand before applying — this spreads the pigment more thinly and gives a softer, more controllable deposit.Apply on wet hair, distribute the foam evenly from roots to ends, and watch the colour develop in the mirror rather than relying on a fixed timer. Rinse as soon as the tone reaches the level you want; you can always reapply a few days later to deepen it, but you cannot easily remove excess pigment without a clarifying wash or a salon visit. After rinsing, follow with a conditioner or mask to close the cuticle and slow down fading. Avoid using the product on the same day as a chemical service (perm, relaxer, fresh bleach) because the hair surface is already compromised and may grab colour unevenly. If you have a sensitive scalp or known contact allergies to hair dyes, do a patch test 48 hours before first use and consult a specialist if you are pregnant, breastfeeding, or under medical treatment for a scalp condition.
Please, mind that only logged in users can submit questions

Delivery - terms and prices

After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.

Estonia
  • Pick-up at Vitateka store (T1, Peterburi tee 2)Free
  • Parcel locker Itella Smartpost2.28 €
  • Parcel locker Omniva3.05 €
  • Parcel locker DPD2.34 €
Free to a parcel locker for orders from 30 €
Packeta (selected countries)
  • Poland - home delivery (courier)5.00 € / 21 PLN
  • Slovakia - pick-up point (PUDO)3.80 €
  • Slovakia - courier5.87 €
  • Czech Republic - pick-up point (PUDO)3.93 €
  • Czech Republic - courier6.10 €
  • Hungary - pick-up point (PUDO)4.13 €
  • Romania - pick-up point (PUDO)3.61 €
Latvia
  • Parcel locker Itella Smartpost3.96 €
  • Parcel locker Omniva4.90 €
  • Parcel locker DPD4.13 €
Free to a parcel locker for orders from 35 €
Lithuania
  • Parcel locker Itella Smartpost3.96 €
  • Parcel locker Omniva4.95 €
  • Parcel locker DPD5.11 €
Free for orders from 40 €
Finland
  • Posti pick-up point6.90 €
Free for orders from 75 €
Other EU countries

International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.

Free delivery - on request

In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.

Delivery time

On average - up to 5 business days (depends on the selected delivery method).

Loyalty program - 5% cashback on purchases

Registered customers receive 5% cashback on purchases. Bonus points are credited automatically and can be used to pay for future orders.

Cashback and points rate
  • Cashback for registered customers5%
  • Earning rate1 EUR = 5 points
  • Point value1 point = 1 cent
Example: purchase of 100 EUR = +500 points ( 5 EUR )
Key conditions
  • Credit appliedafter invoice creation
  • Max payment with pointsup to 50% of the order
  • Validity period183 days
  • Reminder7 days before expiration
How the program works
  • For every 1 euro spent5 bonus points
  • 1 bonus point equals1 cent
  • Cashback rate5% of the purchase amount
  • Bonuses are availableonly to registered and logged-in users
Bonuses are available only to registered and logged-in users
Using bonus points
  • You can pay with pointsup to 50% of the order value
  • Points can be used to pay forproducts, taxes, and shipping
  • Minimum balance for use1 point
  • If an order is returnedspent points are refunded
Bonuses are credited even when using coupons or when part of the order is paid with points
Validity period and notifications
  • Bonus points are valid183 days from the date of credit
  • Email reminder7 days before expiration
  • When are bonuses credited?after invoice creation
  • Are bonuses credited when using coupons?Yes
  • Are bonuses credited if part of the order is paid with points?Yes
How to start earning cashback

1) Register on the website - create an account to participate in the program.

Step 2

Log into your account - bonuses are credited only to logged-in users.

Step 3

Make purchases - cashback is credited automatically after invoice creation.

What it is

Victoria Beauty Juuksevärvi šampoon "Metsik Ploom" 40ML is a colour-depositing shampoo designed to refresh hair tone while washing and to give a visible plum nuance to hair from medium brown to light blonde. People usually choose this type of hair colour shampoo when they want a simpler alternative to classic permanent dye, or when they would like to revive faded colour and blend gray hair without a long colouring process.

How it works

The product works by coating the outer layer of the hair with colouring pigments during the foaming step. Unlike oxidative salon-style colour, a tint shampoo mainly stays closer to the hair surface, which is why the result gradually fades over several washes. This also makes it useful for those who want to test a darker berry-plum reflection before committing to a longer-lasting shade. On gray or pre-lightened hair, pigments tend to show more vividly because the base is lighter and more porous, so the final tone may appear deeper or brighter.

When people choose it

The format is especially practical for at-home use: it spreads like a shampoo, helps distribute colour through the lengths, and can be left on for a shorter or longer time depending on how visible you want the result to be. Victoria Beauty Wild Plum colour shampoo suits scenarios such as:

  • refreshing the hair between salon visits;
  • giving more depth to dull-looking lengths;
  • adding a temporary tone for a new seasonal look.

For medium brown hair, the effect is usually seen as a richer cool plum reflection; on light blonde hair, the shade can appear more noticeable. A colour shampoo is best for people who want temporary hair colouring, tone enhancement, and gray blending in one step, rather than a dramatic permanent transformation.

Important notes

Because hair porosity affects how strongly pigment attaches, the result can vary from person to person. If your hair is very light, bleached, porous, or largely gray, it is wise to be extra cautious and monitor the processing time closely, as the colour may develop more intensely than expected.

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