Fitokosmetik Valdai White Clay Shampoo uses natural white clay from Russia's pristine Valdai Highland, enriched with liquid keratins, grapeseed oil and Schisandra extract. The formula restores hair structure, adds body and density, and improves resilience. Liquid keratins repair internal damage; grapeseed oil nourishes; Schisandra contributes antioxidant protection. 270 ml.
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Fitokosmetik Valdai White Clay Shampoo is a volumising and restoring hair shampoo formulated with natural white clay from the pristine Valdai Highland region of Russia — known for its exceptionally clean air and water and the unique mineral purity of its natural clays. Valdai white clay is rich in natural minerals that help restore hair structure, add body and density, and improve resilience and elasticity.
The formula is enriched with a complex of liquid keratins, grapeseed oil (Vitis vinifera) and Schisandra chinensis (magnolia vine) extract. Liquid keratins penetrate the hair cortex to repair internal structural damage; grapeseed oil provides lightweight lipid nourishment; Schisandra extract contributes antioxidant protection and a strengthening effect on the hair shaft. The result is hair that feels noticeably fuller, stronger and more vibrant. Net quantity: 270 ml.
NET QUANTITY: 270 ml
INGREDIENTS (INCI): See packaging (key actives: Valdai white clay, liquid keratin complex, Vitis Vinifera (Grape) Seed Oil, Schisandra Chinensis Extract)
USE: Apply to wet hair. Lather and massage into the scalp and along the hair. Leave for 1–2 minutes, then rinse thoroughly.
WARNINGS: For external use only. Avoid contact with eyes; rinse with water if contact occurs. Discontinue use if irritation or allergic reaction occurs. Keep out of reach of children.
STORAGE: Store in a cool, dry place away from direct sunlight.
BEST BEFORE: See packaging
COUNTRY OF ORIGIN: Russia
MANUFACTURER: Fitokosmetik, Russia
IMPORTER: VITATEKA OÜ, Mõisa tee 5, Kostivere alevik, Harjumaa, Estonia 74204, www.vitateka.ee
Delivery - terms and prices
After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.
International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.
In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.
Email: [email protected]
Chat: message us in the chat
On average - up to 5 business days (depends on the selected delivery method).
Loyalty program - 5% cashback on purchases
Registered customers receive 5% cashback on purchases. Bonus points are credited automatically and can be used to pay for future orders.
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Log into your account - bonuses are credited only to logged-in users.
Make purchases - cashback is credited automatically after invoice creation.
Fitocosmetic Valdai White Clay Shampoo is a restoring and volumising shampoo for hair that feels flat, weakened by styling, or rough through the lengths. People usually choose this type of formula when they want a cleaner, fuller look at the roots without making the hair feel heavy. The idea behind it is simple: mineral-rich white clay helps refresh the scalp and lift the hair, while conditioning actives help the lengths stay smoother and more resilient.
Valdai white clay is valued in hair cosmetics for its fine texture and natural mineral content. In a shampoo, clay can help absorb excess oil and residue, which is one reason hair often feels lighter and looks more lifted after washing. This makes the formula especially relevant for those whose roots lose freshness quickly, while the ends still need a gentler touch. The “body and density” effect comes not from coating the hair with a thick film, but from removing buildup and leaving the strands with a cleaner, more airy texture.
The formula is paired with liquid keratins, a form of hair-identical proteins used in rinse-off products to help smooth the outer layer of the hair shaft and improve the feel of damaged areas. This is useful after colouring, heat styling, or frequent blow-drying, when hair can start to feel porous and less elastic. Grapeseed oil adds lightweight lipid nourishment, helping the hair feel softer without the rich, waxy finish associated with heavier oils. Schisandra chinensis extract, a botanical known in East Asian herbal tradition, contributes antioxidant properties and is included here to help the hair feel stronger and look more lively.
This shampoo suits people who want more volume at the roots but do not want to give up softness through the lengths. It can fit into a washing regimen for fine, normal, or slightly weakened hair, especially when the goal is bounce and a fuller appearance rather than a very rich, smoothing finish. If your hair is very dry, heavily bleached, or strongly textured, it may work best followed by a conditioner or mask on the mid-lengths and ends.
As with any active hair cosmetic, pay attention to how your scalp and lengths respond. If you are sensitive to fragranced or botanical formulas, or if your scalp is easily irritated, it is sensible to introduce a new shampoo carefully and stop use if discomfort appears.
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