How often should I use this cream, and is there a best time of day to get the most effect?

The product is designed for evening use after washing or a foot bath, when the skin is clean, slightly warm, and still holding some residual moisture — this helps the humectant ingredients (urea, butters) lock in hydration more effectively. Once daily is sufficient for most people. If your feet are extremely dry or you spend long hours on hard floors in open-back shoes, a second application in the morning after showering can help, but the cream's denser texture (from soy wax and butters) means it takes longer to absorb than a light lotion; applying it right before putting on socks or shoes may leave a greasy feel. A practical routine: soak feet 5–10 minutes in warm water, pat dry thoroughly (especially between toes), massage a pea-sized amount per foot into heels, soles, and any rough patches, then put on cotton socks for the night. The occlusion from socks increases penetration and prevents the cream from rubbing onto sheets. Consistency matters more than quantity — a thin, even layer daily beats a thick layer once a week.