Dental sensitive toothpaste with fluoride 100ml rubella

Dental Sensitive Fluoride Toothpaste 100ml (Rubella): cosmetic toothpaste for sensitive teeth with calcium chloride (tubule-sealing) + sodium fluoride (enamel remineralisation).
€2.19
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  • Parcel machine delivery from €1.77
  • Free delivery from €50.00
  • Usually dispatched in 1–2 business days
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SKU:
1700097
EAN:
3800038911487
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Dental Sensitive Fluoride Formula Toothpaste 100ml from the Dental range (manufactured by Rubella Beauty, Rudozem, Bulgaria) is a cosmetic daily toothpaste for sensitive teeth, formulated with two key active agents: calcium chloride (CaCl₂) and sodium fluoride (NaF). Calcium chloride functions by depositing calcium ions into the opened or exposed dentinal tubules of sensitive teeth; when calcium deposits in these channels, the tubule opening is narrowed, which cosmetically reduces the sensitivity sensation that normally occurs when stimuli (cold, heat, acidic food) reach the dentine nerve. Sodium fluoride (the fluoride active agent, at a concentration safe for daily cosmetic dental use) contributes to the prevention of caries (tooth decay) by promoting remineralisation of the tooth enamel surface through fluorapatite formation, which strengthens the enamel mineral structure. Rubella Beauty's Dental range provides professional-quality preventive cosmetic oral care at an accessible price. Suitable for daily use by adults and children from 6 years. 100 ml.

100 ml. Cosmetic toothpaste for sensitive teeth. Calcium chloride + sodium fluoride. Sensitivity-reducing; enamel-remineralising.

NET QUANTITY: 100 ml

INGREDIENTS (INCI): Key actives: Calcium Chloride, Sodium Fluoride (see product label for full INCI list and fluoride content in ppm).

USE: Apply a pea-sized amount to the toothbrush. Brush for 2 minutes at least twice daily. Rinse thoroughly. Not for children under 6.

WARNINGS: For dental cosmetic hygiene use only. Children aged 6+ must use with adult supervision — rinse thoroughly, do not swallow. Not for children under 6 years of age. Contains fluoride. Excessive fluoride ingestion by young children can cause dental fluorosis. In case of sensitivity to any ingredient, discontinue use. Not a medicinal product. Keep out of reach of children.

STORAGE: Store at room temperature.

BEST BEFORE: See packaging.

COUNTRY OF ORIGIN: Bulgaria.

MANUFACTURER: Rubella Beauty, Rudozem, Bulgaria.

IMPORTER: VITATEKA OÜ, Mõisa tee 5, Kostivere alevik, Harjumaa, Estonia 74204, vitateka.ee

What This Toothpaste Does

Rubella Beauty Dental Sensitive Fluoride Toothpaste is designed for people who notice a sharp reaction to cold drinks, hot food, or acidic flavours. It combines two well-known cosmetic oral hygiene actives to help reduce sensitivity while keeping enamel more resistant to acid attack.

Key Active Ingredients

  • Calcium chloride — helps narrow the tiny open channels in dentine (dentinal tubules) that, when exposed, allow temperature changes or certain foods to reach deeper parts of the tooth and trigger that brief, sharp feeling. By helping to reduce access through these channels, the toothpaste makes teeth less reactive to common triggers.
  • Sodium fluoride — supports enamel remineralisation by supplying fluoride ions that can become part of the tooth's mineral surface, encouraging a stronger enamel structure that is less vulnerable to acids produced after eating and drinking.

Who It Suits

This 100 ml toothpaste is a practical everyday option for adults and older children who want a straightforward formula aimed at both sensitivity and enamel protection. It is a cosmetic product, best seen as part of consistent oral hygiene habits rather than a treatment.

Important Notes

  • If tooth sensitivity is severe, persistent, or appears suddenly, speak with a dentist.
  • Not suitable for children under 6 years due to the fluoride content.
  • Younger users should always brush under adult supervision.

Specifications

Brand Rubella Beauty

Delivery - terms and prices

After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.

Estonia
  • Pick-up at Vitateka store (T1, Peterburi tee 2)Free
  • Parcel locker Itella Smartpost2.28 €
  • Parcel locker Omniva3.05 €
  • Parcel locker DPD2.34 €
Free to a parcel locker for orders from 30 €
Packeta (selected countries)
  • Poland - home delivery (courier)5.00 € / 21 PLN
  • Slovakia - pick-up point (PUDO)3.80 €
  • Slovakia - courier5.87 €
  • Czech Republic - pick-up point (PUDO)3.93 €
  • Czech Republic - courier6.10 €
  • Hungary - pick-up point (PUDO)4.13 €
  • Romania - pick-up point (PUDO)3.61 €
Latvia
  • Parcel locker Itella Smartpost3.96 €
  • Parcel locker Omniva4.90 €
  • Parcel locker DPD4.13 €
Free to a parcel locker for orders from 35 €
Lithuania
  • Parcel locker Itella Smartpost3.96 €
  • Parcel locker Omniva4.95 €
  • Parcel locker DPD5.11 €
Free for orders from 40 €
Finland
  • Posti pick-up point6.90 €
Free for orders from 75 €
Other EU countries

International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.

Free delivery - on request

In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.

Delivery time

On average - up to 5 business days (depends on the selected delivery method).

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Customer Questions

Rubella Beauty Dental Sensitive Fluoride Toothpaste uses calcium chloride as its primary desensitising active. When dentine becomes exposed — often due to gum recession or enamel wear — microscopic channels called dentinal tubules remain open. These tubules run from the tooth surface toward the nerve, and fluid movement inside them triggered by cold, heat, or acidic foods causes the brief, sharp sensation known as dentine hypersensitivity. Calcium chloride works by helping to narrow or occlude these open tubules, reducing fluid movement and therefore the nerve stimulus. This is a cosmetic, cumulative effect: consistent twice-daily brushing builds and maintains the occlusion over time. It does not "numb" the nerve or repair structural damage. For noticeable reduction, use it as your regular toothpaste for at least two to four weeks. If sensitivity persists beyond that, or if it is spontaneous (occurs without a trigger), worsens, or is localised to a single tooth, consult a dentist — these signs may indicate decay, a cracked tooth, or other issues that a cosmetic toothpaste cannot address.
Open on a separate page How does this toothpaste reduce tooth sensitivity?
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This product contains sodium fluoride at a concentration intended for adults and older children. Because of the fluoride level, it is not suitable for children under 6 years old. Swallowing fluoride toothpaste regularly during early childhood can contribute to dental fluorosis — faint white lines or streaks on developing permanent teeth. For children aged 6 and above who can reliably spit out after brushing, a pea-sized amount under adult supervision is appropriate. Supervision ensures the child uses the correct amount, brushes all surfaces, and does not swallow the paste. If your child is under 6 and experiences sensitivity, speak with a dental professional before introducing any fluoride toothpaste; they may recommend a lower-fluoride or fluoride-free alternative formulated for young children. Store the tube out of reach of small children. In case of accidental ingestion of more than a brushing amount, seek medical advice.
Open on a separate page Is this toothpaste safe for children, and from what age?
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For the calcium chloride and sodium fluoride to work as intended, use this toothpaste twice daily — morning and evening — as your regular toothpaste. Apply a standard ribbon (about 1–2 cm) onto a soft-bristled brush. Brush gently for two minutes, covering all tooth surfaces, paying attention to the gum line where dentine exposure often occurs. After brushing, spit out the excess foam but avoid rinsing immediately with water or mouthwash; leaving a thin film of paste on the teeth allows the fluoride ions more contact time to support enamel remineralisation and gives the calcium chloride continued access to the dentinal tubules. A soft brush and non-aggressive technique are important: hard scrubbing can worsen gum recession and enamel wear, counteracting the product's benefits. Most users notice a gradual reduction in sensitivity after two to four weeks of consistent use. If you use an acidic mouthwash or consume acidic drinks (citrus, carbonated beverages, wine), wait at least 30 minutes before brushing to avoid brushing softened enamel. This toothpaste is a cosmetic aid within a complete oral-care routine; it does not replace professional cleanings or treatment for underlying dental conditions.
Open on a separate page How should I use this toothpaste for the best sensitivity and enamel protection?
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