Victoria Beauty Tinting Shampoo Dark Cherry V46 (40ml): semi-permanent cosmetic direct-dye shampoo for medium-brown to light-blonde hair; good grey coverage. Aloe vera + UV filter. Lasts 4–8 washes. Not a medicinal product.
Patch test before use. Keep eyes closed during application. May stain skin/clothing. Keep out of reach of children.
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Victoria Beauty Tinting Shampoo in shade Dark Cherry (V46) is a semi-permanent cosmetic hair colourant in shampoo format from the Victoria Beauty range by Rubella Beauty (Bulgaria), designed to refresh, enhance and tone the hair colour of medium-brown to light-blonde hair types while providing excellent grey hair coverage. Unlike permanent oxidative hair dyes (which use p-phenylenediamine and hydrogen peroxide), this shampoo-format tinting product uses direct hair dyes that are deposited on the outer surface of the hair shaft and the cuticle layers during the application process, without requiring a peroxide developer and without chemically penetrating the cortex. The colour effect is therefore semi-permanent: it gradually fades with each successive washing (typically lasting 4–8 shampoo washes, depending on application time). The formula is enriched with aloe vera extract (Aloe barbadensis gel) which conditions the hair during the colouring process, adding smoothness, natural shine and a healthy appearance. A UV filter is incorporated to protect the deposited colour molecules from photodegradation by UV radiation. Shade Dark Cherry (V46): a rich, deep dark cherry red/burgundy tone for a dramatic, jewel-like colour result. 40 ml tube.
⚠ Semi-permanent direct dye — may stain scalp, skin and clothing. Perform a patch test before first use. Keep away from eyes.
40 ml. Cosmetic semi-permanent hair tinting shampoo.
NET QUANTITY: 40 ml
SHADE: V46 — Dark Cherry.
INGREDIENTS (INCI): Direct hair dye(s), Aloe Barbadensis Leaf Extract, UV filter, shampoo base (see product label for full INCI list).
USE: Apply to clean, wet hair; massage until foam forms; leave for 15–20 minutes (for 4–5 washes durability) or up to 45 minutes (for 8 washes durability); rinse thoroughly until water runs clear.
WARNINGS: For external cosmetic use only. May stain scalp, skin and clothing — protect surfaces and wear protective gloves. Keep eyes closed during application — if product enters eyes, rinse immediately and thoroughly with water. Perform a skin patch test before first use. In case of allergic reaction, discontinue use. Not a medicinal product. Keep out of reach of children.
STORAGE: Store at room temperature.
BEST BEFORE: See packaging.
COUNTRY OF ORIGIN: Bulgaria.
MANUFACTURER: Rubella Beauty (Victoria Beauty range), Rudozem, Bulgaria.
IMPORTER: VITATEKA OÜ, Mõisa tee 5, Kostivere alevik, Harjumaa, Estonia 74204, www.vitateka.ee
Delivery - terms and prices
After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.
International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.
In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.
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On average - up to 5 business days (depends on the selected delivery method).
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Victoria Beauty Tinting Shampoo Dark Cherry V46 is a semi-permanent tinting shampoo for hair that adds a deep cherry-burgundy tone while freshening the look of medium-brown to light-blonde shades. People usually choose this format when they want a visible colour change without switching to permanent dye: it helps revive faded lengths, add a richer red tone, and blend grey hair more softly for a more even overall result.
The colour works through direct dyes. In simple terms, these pigments sit mainly on the outer layers of the hair shaft instead of being developed with peroxide and pushed deep into the cortex, as with oxidative colourants. That is why the effect gradually washes out over time rather than growing out with a hard line. The result can feel like a flexible option for those who like to experiment with tone, boost colour between salon visits, or try a darker cherry nuance before committing to a longer-lasting formula.
What makes this shampoo format practical is that it combines colouring with cleansing in one step. The formula also includes aloe vera extract, which helps the hair feel smoother and look glossier during the colouring process, and a UV filter, added to reduce fading from sun exposure. This is especially relevant for red and burgundy tones, which can lose intensity faster than some other shades. On lighter bases, the Dark Cherry V46 shade may appear brighter and more vivid; on medium-brown hair, it usually looks deeper, more muted and wine-like.
This kind of product suits people who want a temporary refresh before an event, a seasonal tone change, or a simple at-home colour update without a developer. It can also be useful when the goal is shine, tone enhancement and softer grey blending rather than a long-term transformation. Because the final look depends on the starting colour and porosity of the hair, the result may vary from strand to strand.
As with any direct-dye hair cosmetic, do a patch test before first use and handle it carefully, as strong pigments may stain skin, fabrics or porous surfaces. Extra caution is sensible if your scalp is sensitive or if your hair is very light, bleached or damaged, since colour can grab more intensely in those areas.
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