Bad Girl

TONING SEMI-PERMANENT EFFECT COLOR Bad Girl PASTEL PINK 150ML

BAD GIRL Sugar Baby Pastel Pink (150ml): cosmetic semi-permanent direct hair colour, pastel-pink shade.
€9.10
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  • Parcel machine delivery from €1.77
  • Free delivery from €30.00
  • Usually dispatched in 1–2 business days
All delivery options and terms

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SKU:
100000011178
EAN:
4650092455668
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BAD GIRL Sugar Baby is a semi-permanent cosmetic hair colour product in shade Pastel Pink — a delicate, sweet, beautifully seductive pastel-pink shade for those who have something to say with their look. BAD GIRL direct hair colours are ammonia-free, peroxide-free, no-PPD ready-to-use direct pigment products that deposit vivid colour onto the hair cuticle without any oxidative chemistry. Pastel Pink is a soft, dreamy warm-pink pastel tone that is ideally suited to very light or pre-lightened blonde hair; on grey or white hair it provides a soft pink-pastel coverage; on very light blonde, it delivers a feminine, delicate pastel-pink result. For darker base hair, it provides a subtle warm-rose tonal overlay. The keratin complex conditions and smooths the hair surface; vitamin E provides antioxidant support; linseed oil adds moisturising and shine. Lasts up to 100 days / over 10 washes; colour remains vibrant after hot water washing; does not transfer onto clothing or bedding once dry. 150 ml applicator bottle.

⚠ Colour result may vary from packaging image. Use gloves during application. Patch test before first use.

150 ml. Cosmetic semi-permanent direct hair colour. Shade: Pastel Pink (Sugar Baby).

NET QUANTITY: 150 ml

SHADE: Sugar Baby — Pastel Pink.

INGREDIENTS (INCI): Key actives: Direct hair dye(s) (pastel-pink pigments), Keratin, Tocopheryl Acetate (Vitamin E), Linum Usitatissimum (Linseed) Seed Oil. Ammonia-free. Peroxide-free. No PPD. (See product label for full INCI list.)

USE: Put on gloves. Apply evenly to clean, dry hair with applicator from roots to tips. Leave for 20–30 minutes. Rinse thoroughly until water runs clear.

WARNINGS: For external cosmetic use only. Always wear gloves during application. Patch test before first use. May stain skin during application. Colour result may differ from packaging. Avoid contact with eyes. Not for use on eyelashes or eyebrows. In case of allergic reaction, discontinue use. Not a medicinal product. Keep out of reach of children.

STORAGE: Store at room temperature.

BEST BEFORE: See packaging.

COUNTRY OF ORIGIN: Russia.

MANUFACTURER: BAD GIRL (Acme Professional), Russia.

IMPORTER: VITATEKA OÜ, Mõisa tee 5, Kostivere alevik, Harjumaa, Estonia 74204, vitateka.ee

What it is

Bad Girl Sugar Baby Pastel Pink 150 ml is a semi-permanent direct hair colour for anyone who wants a soft pastel-pink tone without classic oxidative dyeing. People usually choose this type of hair tint when they want to refresh pre-lightened blonde hair, add a playful rosy cast to very light strands, or experiment with colour in a lower-commitment way than permanent dye.

How it works

Its colour works through direct pigments that sit on and around the outer layer of the hair rather than developing inside the fibre with ammonia or peroxide. In plain terms, the shade is already formed in the bottle, so it coats the hair surface and creates a visible pink result depending on your starting base. On very light blonde, white or grey hair, Sugar Baby can look like a delicate pastel pink. On darker hair, the effect is usually more of a soft warm-rose reflection than a strong colour change.

Key components

What makes this formula interesting is the combination of colour with conditioning ingredients:

  • Keratin helps smooth the hair surface, which can make the shade appear more even and the lengths look sleeker.
  • Vitamin E acts as an antioxidant ingredient often used in hair and skin cosmetics to help protect the formula and contribute to a softer feel.
  • Linseed oil is valued for adding slip and shine, so the hair can feel less rough after colouring.

Because this is an ammonia-free, peroxide-free and PPD-free direct dye, it is often chosen by people who want a gentler cosmetic colouring option for tone play and shine enhancement.

When people choose it

This pastel hair colour fits best into a beauty regimen for bleached, highlighted or naturally very light hair when the goal is a temporary fashion shade rather than full permanent recolouring. It can also be used:

  • When someone wants to revive faded pink lengths between salon visits.
  • To give light ends a sweeter, warmer look for a weekend, holiday or new-season style change.

As with most pastel tones, the final result depends strongly on the lightness and porosity of the hair.

Important notes

Please keep expectations realistic: pastel shades are the most visible on pale bases, and results may vary from the pack image.

  • Do a patch test before first use.
  • Wear gloves during application.
  • Take extra care around the hairline, because direct pigments may stain skin.
  • If your hair is very porous, freshly bleached or chemically processed, try a strand test first to check how intensely the colour takes.

Specifications

Brand Bad Girl

Delivery - terms and prices

After placing an order, delivery is processed on business days. Package design and product images may differ. Delivery time depends on the selected method - on average up to 5 days.

Estonia
  • Pick-up at Vitateka store (T1, Peterburi tee 2)Free
  • Parcel locker Itella Smartpost2.28 €
  • Parcel locker Omniva3.05 €
  • Parcel locker DPD2.34 €
Free to a parcel locker for orders from 30 €
Packeta (selected countries)
  • Poland - home delivery (courier)5.00 € / 21 PLN
  • Slovakia - pick-up point (PUDO)3.80 €
  • Slovakia - courier5.87 €
  • Czech Republic - pick-up point (PUDO)3.93 €
  • Czech Republic - courier6.10 €
  • Hungary - pick-up point (PUDO)4.13 €
  • Romania - pick-up point (PUDO)3.61 €
Latvia
  • Parcel locker Itella Smartpost3.96 €
  • Parcel locker Omniva4.90 €
  • Parcel locker DPD4.13 €
Free to a parcel locker for orders from 35 €
Lithuania
  • Parcel locker Itella Smartpost3.96 €
  • Parcel locker Omniva4.95 €
  • Parcel locker DPD5.11 €
Free for orders from 40 €
Finland
  • Posti pick-up point6.90 €
Free for orders from 75 €
Other EU countries

International Omniva post - from 7 € (price depends on parcel weight). For other options (DPD, FedEx), standard rates and transit times apply.

Free delivery - on request

In addition to the thresholds listed above, we can consider free delivery options depending on the order amount and for deliveries to other countries. Contact us and we will suggest the best option.

Delivery time

On average - up to 5 business days (depends on the selected delivery method).

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Customer Questions

Because Sugar Baby uses direct pigments that coat the hair surface rather than penetrating the cortex, the colour washes out gradually with each shampoo. On moderately porous, pre-lightened blonde hair you can usually expect a visible pastel tone for roughly 4 to 12 washes, though the exact number varies widely. Freshly bleached or highly porous lengths grab pigment more intensely at first but also release it faster, so the initial vibrancy may drop noticeably after just 2–3 washes. Hair that has been toned or lightly conditioned before application tends to hold the shade a little longer because the cuticle is less open.

Read the full answer How long does the pastel pink color last on bleached hair, and what makes it fade faster or slower?
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The product description is clear that the final result depends strongly on the lightness and porosity of your base. On very light blonde, white, or grey hair (essentially level 10 and above), the direct pigments can reflect the delicate pastel pink shown on the packaging. At level 8–9 — typical for many highlighted or bleached blondes — the underlying yellow-gold pigment in the hair mixes with the pink dye, shifting the visible result toward a warm rose, peach, or strawberry-blonde tone rather than a cool pastel pink. This isn't a product failure; it's simple colour theory: pink + yellow = coral/peach.

Read the full answer My hair is a level 8–9 blonde — will Sugar Baby show up as a visible pastel pink or just a warm tint?
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Start with freshly shampooed (no conditioner), towel-dried hair — damp, not dripping. Direct dyes distribute most evenly on a clean surface free of silicone buildup or oils. Section the hair and work methodically from roots to ends, saturating each strand. For freshly bleached or highly porous ends that tend to grab colour intensely and turn muddy or overly dark, dilute the tint 1:1 or 1:2 with a plain white conditioner (no proteins or heavy oils) before applying to those sections only. This reduces pigment load while still depositing a sheer wash of colour.

Read the full answer What's the best way to apply this direct dye for even results, especially on porous or freshly bleached ends?
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Sugar Baby will only deposit visible colour on hair that is light enough to reflect the pink pigment — typically level 9–10 or lighter. Previously permanently coloured hair that sits at a darker level (6–8) may pick up a barely noticeable warm sheen in direct sunlight, but you won't see a pastel pink tone. Highlighted or balayaged sections that reach level 9+ will take the colour, creating a subtle pink accent on those strands while the darker base remains unchanged. This can be a nice low-commitment way to add dimension without bleaching further.

Read the full answer Can I use this on hair that has old permanent color or highlights, and how do I avoid staining my scalp, clothes, and pillowcases?
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