How should I apply this conditioner for the best results?

After shampooing, squeeze excess water from your hair so the product isn't diluted. Dispense an amount roughly the size of a walnut for shoulder-length hair (adjust for length and thickness) and distribute it evenly through the mid-lengths and ends — these areas are usually the driest and most porous. Avoid applying directly to the scalp unless your scalp also feels dry, as the formula is designed for the hair shaft. Leave the balm on for one to three minutes; this gives the hyaluronic acid time to bind moisture and the keratin and wheat proteins time to coat the cuticle. Rinse thoroughly with lukewarm water until the hair feels clean but not squeaky. For very tangled hair, you can gently comb through with a wide-tooth comb while the conditioner is in, starting at the ends and working upward to minimize breakage.