Why does this bran contain calcium and milk thistle — is it just marketing, or is there a point to it?

Calcium carbonate is a common form of calcium that is added to foods as an additional source of this mineral. Calcium contributes to the maintenance of bones and teeth and is needed for muscle function and the transmission of nerve impulses. For those who eat few dairy products or are looking for additional sources of calcium in their diet, such fortification can be a useful addition — not a replacement for a balanced diet, but a nice bonus to the usual portion of fibre.

Milk thistle has long been used in food traditions and herbal products. In this product it is included as an additional ingredient that makes the formula more varied. The product is not positioned as a remedy with a specific therapeutic effect of milk thistle — it is a food, not a medicine.

So the combination of bran, calcium and milk thistle makes the product's composition slightly more functional than that of ordinary bran — for those who want to get not only fibre but also additional nutrients from a single source.