What is the best way to incorporate this scrub into a weekly skincare routine?

For most people, using a body scrub like this one 1-2 times per week is sufficient to maintain smooth skin without over-exfoliating. A practical routine could involve using it during your usual shower or bath, perhaps on a day when you have more time, such as a weekend. After exfoliating, rinse well and follow with a body oil or cream while your skin is still slightly damp to lock in moisture; the improved microcirculation from the massage can enhance absorption. If you frequent the sauna, using it there can be effective as the heat softens the skin. Those with very dry or sensitive skin might start with once every 10-14 days, applying only to targeted rough areas and massaging very gently. Conversely, if you have particularly rough skin on your feet or elbows, you can use the scrub just on those zones more frequently. Always listen to your skin—if it feels tight, red, or uncomfortable, reduce frequency.