Free delivery: Estonia €30 · Latvia €35 · Lithuania €40 · Finland €60 · Poland €50
Free delivery: Estonia €30 · Latvia €35 · Lithuania €40 · Finland €60 · Poland €50. 14 days to return unopened goods. Original products from official suppliers. Convenient payment: bank links, Visa/Mastercard, Apple Pay, Google Pay, PayPal. We explain how the products differ and help you choose
Because this is a direct dye without ammonia or peroxide, the pigment sits on the hair surface rather than penetrating the cortex. That means your starting base determines everything:
Bleached or very light blonde (level 9–10): The lavender-violet pigments deposit fully. You can get anything from an airy pastel lilac to a brighter violet-lavender depending on how porous your hair is and how long you leave the product on.
Grey or white hair: The shade typically reads as a luminous lilac veil — translucent and cool-toned rather than opaque.
Darker blonde (level 7–8): Expect a subtle cool purple reflection or sheen, especially in sunlight, but not a full colour transformation.
Brown or darker bases: The effect will be minimal to invisible; this product is not designed for unlightened dark hair.
Very porous hair (often from repeated bleaching) grabs pigment more intensely and may turn out deeper or cooler than expected. Always do a strand test on a hidden section first — leave it for the full recommended time, rinse, dry, and evaluate before committing to the whole head.