Should I apply this mask to my scalp, my lengths, or both?

Because the activated charcoal targets excess sebum and buildup, the most effective place to apply it is directly on the scalp and the first few centimeters of hair where oil accumulates. Use your fingertips to massage a small amount into the roots in sections, similar to how you would apply a scalp treatment. The plant-based conditioning complex in the formula will travel down the hair shaft during the leave-on time and especially during rinsing, giving the lengths a lighter conditioning effect without weighing them down.

If your ends are very dry, porous, or color-treated, avoid piling product on them deliberately. Instead, let the rinse water carry a thin film of the mask over the lengths. After rinsing, apply your regular leave-in conditioner or hair oil to the ends only. This two-zone approach — purifying at the roots, protecting at the tips — matches the mixed hair profile the mask was designed for.