Will the drink suit those who are giving up coffee completely, or is the taste too different?

The honest answer: the taste is similar to coffee but not identical. Chicory gives a roasted, slightly bitter profile, which is why it has long been used as a coffee alternative. However, cedar extract, chaga and red root add noticeable natural notes: coniferous, woody, herbal. The resulting taste is milder and more delicate than espresso, without coffee's characteristic acidity and bitterness.

Who it works well for:

• Those cutting down on caffeine gradually: the drink helps them keep the ritual of a warm cup.
• Those who have already switched to herbal teas and want something with a more ‘coffee-like’ character.
• Those for whom classic coffee does not feel right (for example, it causes stomach discomfort or anxiety) but who want a similar taste.

If you are used to a rich espresso and are looking for an exact substitute, it is best to adjust your expectations: this is a drink in its own right with its own character, not a copy of coffee. Try a small pack first to see whether this flavour profile suits you.