Can this serum be used in the morning and in the evening? — Aging Face Serum Hyaluron+ with Hyaluronic Acid, Collagen, and Matrixyl™, 20 ml - Victoria Beauty

Yes, this serum is designed for use both in the morning and in the evening — this is stated directly in the product description. In the morning, it helps prepare the skin for a moisturiser or sunscreen; in the evening, it helps maintain hydration during the skin's overnight recovery.

The standard application sequence for this type of serum is: cleansing → toning (if you use a toner) → serum → cream. Apply the serum in a light layer to clean skin; you can then use a moisturiser on top — it helps lock in the moisture that hyaluronic acid attracts.

An important nuance: hyaluronic acid works better when the skin is slightly damp or when the air in the room is humid enough. In very dry air (for example, during the heating season), applying a cream on top is particularly important — without it, hyaluronic acid can draw moisture from the deeper layers of the skin rather than from the air.

If you also use products with acids or retinol, it is worth testing the combination on a small area of skin — especially when using the serum in the evening, which is when such actives are usually introduced into a routine.