Is this toothpaste safe for daily use and will it wear down enamel?

The product is described as a cosmetic whitening toothpaste for adults, intended for regular brushing as part of a normal oral hygiene routine. Its whitening action comes from the porous structure of activated charcoal adsorbing surface pigments, combined with gentle polishing, rather than from harsh abrasives or chemical bleaching agents. Fluoride is included to help maintain the mineral balance of the tooth surface during daily use. However, any whitening toothpaste — charcoal-based or otherwise — can contribute to enamel wear if used with excessive pressure, a hard-bristled brush, or too frequent brushing beyond the standard twice-daily recommendation. The manufacturer advises using it as directed on the package. If you already have thin enamel, exposed dentine, or a history of erosion, discuss with your dentist whether a whitening toothpaste is appropriate for your daily routine. Discontinue use if you experience increased sensitivity or discomfort.