Is this shampoo safe for colour-treated or bleached hair?

Sulphate-free cleansing is widely recommended for colour-treated hair because harsher surfactants can accelerate pigment wash-out, especially in the first 2–3 weeks after dyeing. This formula cleans effectively while being gentler on the cuticle, helping colour stay vibrant longer.

Bleached hair is highly porous, meaning it absorbs and loses water rapidly, leading to frizz, dullness, and faster colour fade. The hyaluronic acid film creates a light barrier that slows moisture loss and smooths the cuticle surface, which indirectly helps colour molecules stay put.

For best results: wait 48 hours after colouring before the first wash, use lukewarm water (hot water opens the cuticle), and always follow with a colour-protecting conditioner or mask. Avoid clarifying shampoos unless you're intentionally removing toner or buildup.