Wet hair thoroughly, then dispense an amount proportional to hair length and density — roughly a 10-cent coin for short hair, a 20-cent coin for shoulder-length, and more for long or thick hair. Focus the shampoo on the scalp and root area where sebum and product residue accumulate; the foam that runs down during rinsing is enough to cleanse the lengths without stripping them.
Massage with fingertips (not nails) for 30–60 seconds to activate the surfactants and let the hydrolysed keratin, arginine, and panthenol contact the hair surface. Rinse completely with lukewarm water; hot water can increase cuticle swelling and frizz. Because the formula contains conditioning agents (panthenol, small amounts of sunflower and peanut oil) and witch hazel and arnica flower waters for a lighter scalp feel, it rinses clean without the squeaky, stripped sensation of harsh clarifiers.
After rinsing, apply a conditioner or mask to damp mid-lengths and ends, leave for the time indicated on that product, then rinse. This two-step approach — strengthening cleanse followed by targeted conditioning — is standard for porous or damaged hair. The 946 ml bottle supports daily or every-other-day washing for one person, or shared household use, without frequent repurchasing. Store upright, cap closed, away from direct heat or sunlight to preserve ingredient stability.
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