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Free delivery: Estonia €30 · Latvia €35 · Lithuania €40 · Finland €60 · Poland €50. 14 days to return unopened goods. Original products from official suppliers. Convenient payment: bank links, Visa/Mastercard, Apple Pay, Google Pay, PayPal. We explain how the products differ and help you choose
Fish oil is one of the more storage-sensitive supplement categories. The polyunsaturated fatty acids in it — including EPA and DHA — are prone to oxidation, and exposure to light, warmth and air speeds this process up. Oxidised fish oil develops a rancid smell and taste and loses its value, so storage genuinely affects what you get from the product.
Practical guidelines:
Keep the jar tightly closed — every opening lets in fresh air, so do not leave the lid off.
Store it in a cool place, protected from light: a cupboard away from the stove and windowsill is fine. Avoid the bathroom, where humidity and temperature swings are common.
Keep it out of the reach of children — soft, smooth capsules can look appealing to a child.
Respect the expiry date and finish an opened jar within a reasonable time rather than stretching it over years.
The soft gelatin capsule itself is part of the freshness strategy: it seals the oil away from air and light, which is one of the main reasons capsules are used for fish oil instead of bottled liquid oil. A simple self-check: if a capsule smells strongly rancid when you open the jar, the oil has likely degraded and the product should not be used.