How often should I use this mask and what is the correct way to apply it?

Apply the mask to clean, dry skin 1–3 times per week, ideally in the evening when the skin can recover overnight. Spread a thin, even layer over the face using fingertips or a clean brush, avoiding the eye area and the lips. The hydrogel-based texture helps the product stay in place and keeps the clay and oil phase in contact with the skin without cracking or pulling. Leave it on for 10–15 minutes; you will feel it tighten slightly as the clay dries. Rinse thoroughly with lukewarm water, using gentle circular motions to help the clay lift away residue. Pat the skin dry and follow with your usual toner, serum, and moisturiser. If your skin feels comfortable, you can use it up to three times a week; if you notice any tightness or sensitivity, reduce to once weekly. Do not leave the mask on longer than recommended, as over-drying can compromise the barrier the hemp seed oil is meant to support.