How often should I use the DNC Activated Charcoal Hair Mask?

The mask is designed as a deeper cleansing step rather than a daily conditioner. For most people with oily roots and normal lengths, once a week works well. If your scalp gets greasy very quickly or you use heavy styling products daily, you might use it twice a week for a period, then scale back. If your scalp is sensitive or your ends feel dry, start with once every 10–14 days and observe how the hair feels after rinsing — it should feel lighter at the roots but not rough or squeaky on the lengths. Overuse of any charcoal-based product can leave hair feeling stripped, so treat it as a periodic reset, not a replacement for your regular conditioner.

Practical tip: apply after shampooing, leave on for the time suggested on the packaging (typically 3–5 minutes), then rinse thoroughly. Follow with a light conditioner on the mid-lengths and ends if they still feel dry.