How long does the red shade last with the Queen of Hearts tinted balm, and how can I make it stay longer? — Balm shade Bad Girl (150 ml) - Base Queen of hearts, red

Queen of Hearts is a tinted balm with direct pigments, not an oxidative hair colour. The pigment coats the outer layer of the hair instead of changing the colour deep inside the strand. That is why the red can look intense straight after application and then fades gradually over time.

The product keeps the shade visible through multiple washes while fading more softly than classic permanent colouring. The actual duration depends on your hair's porosity and how you care for it. On porous or previously lightened hair, the pigment can hold longer and appear more saturated. On smooth, less porous hair it usually washes out sooner.

To make the red last as long as possible:

• Wash your hair less often and rinse with lukewarm or cool water.
• Choose a gentle shampoo for colour-treated hair, ideally without strong sulfates.
• Avoid harsh clarifying shampoos, which strip surface pigment quickly.
• Rinse after application until the water runs clearer so no excess colour stays on the hair surface.
• Keep in mind that because the pigment sits on the outside of the hair, some transfer to light towels or pillowcases can happen, especially in the first washes.

This balm is a good option for refreshing faded colour or maintaining a bright shade between salon visits.