How long does the colour last and what makes it fade faster? — TONING SEMI-PERMANENT EFFECT COLOR Bad Girl FULL MOON YELLOW 150ML

As a semi-permanent direct dye, the pigment sits on and just under the cuticle rather than inside the cortex, so it gradually rinses out with every wash. Most people see noticeable colour for 4–8 shampoos, but this varies widely. Highly porous hair (often from previous bleaching) grabs more pigment initially and can hold the tone longer, yet it may also release it faster if the cuticle stays open. Sulphate-heavy shampoos, hot water, frequent heat styling, and UV exposure all accelerate fading. To extend the life of the tone: wash with cool water, use a sulphate-free shampoo formulated for coloured hair, limit heat tools, and consider a colour-depositing conditioner in a matching yellow or gold shade for top-ups between full applications. Chlorinated pool water and sea salt also strip pigment quickly, so rinse hair immediately after swimming.